Martina Cianfrocca

Posts by Martina Cianfrocca

  • Woman in front of a large window smiling with a laptop

    Can Purpose Build B2B Brands? Our Experience Suggests It Can.

    February 8, 2021

    Three years ago, LinkedIn launched the Real Faces of Sales campaign to counter the negative representation of salespeople in the media. It’s now one of the longest-running marketing campaigns in our business’s history and has helped to raise awareness of the valuable role that modern sales professionals play in the success of their customers and how we can help....

  • Employee Marketing

    The Critical Audience That Too Many Marketing Campaigns Ignore

    June 14, 2018

    Editor's Note: This post originally appeared on the LinkedIn Marketing EMEA Blog. I bet you that I can name one of the most important audiences for your next marketing campaign. I may not know which business you work for, or what your particular marketing objectives are. However, I do know that there is almost certainly one very well-defined group of people who...