Matthew Lieberman

Posts by Matthew Lieberman

  • Man working at a kitchen table holding a baby

    Purpose, Empathy and Technology: Marketing During a Crisis

    June 17, 2020

    Editor's Note: This guest post was contributed by Matthew Lieberman, CMO-US/Mexico, for PwC. When a crisis like COVID-19 occurs, marketers must change course. A lot of what worked well just last month now feels irrelevant at best, tone-deaf at worst. Internally too, my team faces new challenges to get their jobs done, so I have to be a different kind of leader....