Megan Golden

Posts by Megan Golden

  • Forbes most influential CMOs list

    Partnering with Forbes to Identify the World’s Most Influential CMOs

    June 29, 2017

    Editor's note: This post originally appeared on the Sprinkr blog. The explosion of channels like social media is fundamentally changing the way customers* interact with each other, and how they interact with brands. It’s a double-edged sword. On the one hand, there are unprecedented opportunities to reach, engage, and listen to customers at scale. On the other,...

  • Marketing Book Worth a Look: The Happiness Advantage by Shawn Achor

    May 29, 2017

    What is the ROI of being happy? It seems like a strange question to ask. Conventional wisdom says happiness is a mental state brought about by a personal achievement—losing weight, getting a promotion, paying off a credit card—or at least a lucky break. So it’s odd to think of what happiness can do for you. You succeed, success makes you happy. At least, that’s...

  • Momofuku Ssäm Bar

    Fusion: The Future of B2B Merges With the Future of Cuisine

    May 5, 2017

    This week I attended LinkedIn’s Future of B2B Trends event where an intimate crowd of 30 were exposed to seven trends ripe for marketers. Sounds like a pretty standard Thought Leadership event, right? Nope. First of all, the event was held at Momofuku Ssäm Bar in Manhattan. But get this. James Beard award nominee chef Matthew Rudofker created a divine course...

  • 10 Books Every B2B Marketing Strategist Should Read

    May 1, 2017

    It’s cliché to say that our jobs as B2B marketers is redefined at every turn, but I get why people say it. Change is constant, and it’...

  • 8 Can’t Miss Sessions at Marketo’s Marketing Nation Summit

    April 23, 2017

    With more than 120 sessions and 6,000 attendees, Marketo’s Marketing Nation Summit is one of the biggest marketing events in the world...

  • Proof Week: B2B marketing metrics

    5 B2B Marketers Share Their Go-To Metrics

    April 20, 2017

    When B2B buyers complete roughly nine-tenths of their decision-making process online, it only makes sense that digital marketers...