Megan Golden

Posts by Megan Golden

  • Funny Marketing

    Makes Me Laugh: Funny B2B Marketing Campaigns We Can Learn From

    October 16, 2017

    Not every brand can or should generate knee-slapping reactions from its audience. Humor comes in many forms, and the difference maker in a winning B2B marketing campaign can be a tiny grin, a wry smile, or even one of those quick nasal exhales, whatever they’re called. In other words, B2B marketers don’t need to be Jerry Seinfeld to amuse an audience. That said,...

  • It Movie

    The “It” Factor: Tap Into Nostalgia for Maximum Marketing Resonance

    October 14, 2017

    Historically speaking, movie remakes and sequels perform really well at the box office. In fact, 33 of the 50 highest grossing movies of all time are sequels, reboots, or remakes. The original stories are so well loved that audiences are eager to see a continuation or reiteration. This brings us to Hollywood’s latest remake success: “It.” Geared up for the big...

  • Larry David Curb Your Marketing

    Curb Your Marketing

    October 7, 2017

    After a six-year hiatus, HBO’s Curb Your Enthusiasm made its much-anticipated return last Sunday.  For those of us who have dearly missed Larry David and his hilariously uncomfy exploits, this is pretty good news. Pretty, pretty, pretty, pretty good. And while we would never suggest anyone should emulate the neurotic and petty behavior of Mr. David’s character...

  • 4 Video Lessons for Content Marketers from MTV’s VMAs

    September 7, 2017

    By 2021, 82% of all internet traffic will be people consuming videos, according to networking giant Cisco. If you want to increase...

  • Forbes most influential CMOs list

    Partnering with Forbes to Identify the World’s Most...

    June 29, 2017

    Editor's note: This post originally appeared on the Sprinkr blog. The explosion of channels like social media is fundamentally...

  • Marketing Book Worth a Look: The Happiness Advantage by...

    May 29, 2017

    What is the ROI of being happy? It seems like a strange question to ask. Conventional wisdom says happiness is a mental state brought...