Megan Golden

Posts by Megan Golden

  • Black Mirror Logo

    Marketing’s Black Mirror: Where the Technology Could Take Us

    January 13, 2018

    As we venture into a new year, many of us are embracing an optimistic view of the future and what’s to come. However, those people probably didn’t just get done watching the latest season of Black Mirror. You’re aware of this if you’ve ever seen an episode of the Netflix sci-fi anthology show, but Black Mirror tends to cast a rather bleak outlook for humanity....

  • Shared Sales and Marketing Budget

    Should Sales and Marketing Share a Budget?

    January 8, 2018

    As we dive into 2018, with sales and marketing alignment continually emerging as a widespread business objective, there is a growing focus on sharing between the two departments: sharing knowledge, sharing resources, sharing credit. But one of the key questions, from an operational standpoint, is whether sales and marketing should share a budget. One of the more...

  • Harry and Meghan

    3 Sales and Marketing Alignment Lessons You Didn’t Know Prince Harry and Meghan Markle Could Teach You

    January 6, 2018

    Did you hear the news? A royal wedding is on the horizon for Prince Harry of Wales and American actress Meghan Markle, known for her role on the popular television series Suits. Once viewed as cold and distant, the younger generations of the British royal family have evolved in recent years to cultivate an image as approachable, inclusive, and down-to-earth...

  • LinkedIn ROI

    The LinkedIn Advertising ROI eBook: How to Measure and...

    January 4, 2018

    We created our Sophisticated Marketer’s Sessions to help marketers like you achieve your full potential, particularly as it relates to...

  • Star Wars

    Build Excitement Around Your Content Campaigns the Star...

    December 19, 2017

    That sound you hear? No, it isn’t laser blasts from an incoming TIE Fighter, nor the guttural roar of a distressed Wookiee. Now that...

  • AIM

    RIP AIM: A History of Online Chat and What’s Next for...

    December 2, 2017

    LOL. BRB. G2G. If you’re a millennial like myself, you probably remember these abbreviations rising to popularity during your youth....