Megan Golden

Posts by Megan Golden

  • AIM

    RIP AIM: A History of Online Chat and What’s Next for Marketers

    December 2, 2017

    LOL. BRB. G2G. If you’re a millennial like myself, you probably remember these abbreviations rising to popularity during your youth. People of all ages have watched this sort of internet shorthand become a pervasive part of our language in the years since. For this, we largely have another three-letter acronym to thank: AIM, also known as AOL Instant Messenger....

  • Promo Image for Blade Runner 2049

    Marketing 2049

    November 2, 2017

    “I did your job once,” says Rick Deckard, Harrison Ford’s reprised character in Blade Runner 2049, to the younger Officer K, played by Ryan Goesling. “I was good at it.” “Things were simpler then,” K replies. Now there’s an exchange that could take place in any profession, especially marketing. When the original Blade Runner was released in 1982 (so I was told!)...

  • Game of Thrones

    Game of Thrones: How to Create New Content When the Script Is Gone

    October 24, 2017

    Like a horde of White Walkers marching south, Game of Thrones is racing towards the finish line (if not fast enough for most fans who want to find out who will end on the Iron Throne), with or without author George R. R. Martin’s perpetually stalled book series. For a show that found immediate success on HBO due in no small part to the source material’s...

  • This Is Us

    How to Inject Emotion Into Your Content With NBC’s “This Is...

    October 21, 2017

    From the moment it premiered, NBC’s drama “This Is Us” captivated the hearts of viewers across the country. Known as an instant...

  • Education Connect

    5 Ways Marketers are Driving Change to Meet Their...

    October 19, 2017

    This week hundreds of the most savvy higher education marketers gathered in New York city to share trends, success stories and key...

  • Funny Marketing

    Makes Me Laugh: Funny B2B Marketing Campaigns We Can Learn ...

    October 16, 2017

    Not every brand can or should generate knee-slapping reactions from its audience. Humor comes in many forms, and the difference maker...