Megan Golden

Posts by Megan Golden

  • Classic Marketing Quotes

    More Than Words: Classic Quotes from 22 Marketing Experts, and Why They Matter

    April 14, 2019

    “The definition of insanity is doing the same thing over and over and expecting different results.” You’ve undoubtedly heard this famous Albert Einstein quote before. But here’s the thing: Einstein never said it. We love great quotes from marketing experts and brilliant business minds. They have the power to inspire us, enlighten us, and make us see things in...

  • Improving Conversion Rates Through Sales and Marketing Alignment

    Improving Conversion Rates Through Sales and Marketing Alignment

    October 24, 2018

    Let’s start with the basics: A conversion can be many things, but in this article, we’re defining a conversion as an action taken online that’s valuable to your business. If your business isn’t converting, it won’t be a business for long. Common conversion points are sometimes obvious, like a purchase. Some are not so obvious, like downloading a piece of content...

  • the art of winning: marketing automation

    Introducing “The Art of Winning," Your Ultimate Guide to Marketing & Sales Orchestration

    October 18, 2018

    Marketers want to work closely with sales. In fact, the most effective marketers want to track the impact of their programs all the way through to closed/won deals and revenue. What could be more aligned with sales than that? Leela Srinivasan, CMO of SurveyMonkey, spoke for many marketers when she said: “As usage of account based marketing continues to rise, it’...

  • the art of winning: marketing automation

    What is Marketing Automation & How It Can Help You Win (or ...

    October 3, 2018

    Are you delivering the experience your buyers expect? According to Accenture, “Seventy-one percent of B2B executives say customers...

  • Account Based Marketing Definitions

    What Is Account Based Marketing, Why You Should Adopt It,...

    September 26, 2018

    A growing number of B2B marketers are embracing account-based marketing (ABM) as part of their overall marketing efforts. ABM...

  • Art of Winning

    How Sales & Marketing Can Align Around Their Target Audience

    September 5, 2018

    We all know you can’t hit your target if your aim is off. Yet many B2B organizations are far from the mark because their marketing and...