Megan Golden

Posts by Megan Golden

  • 3 Keys to Blockbuster B2B Success from the LinkedIn Marketing Team

    May 8, 2018

    Avengers: Infinity War came blasting into theaters at the end of April, unsurprisingly scoring massive box office results. The movie’s rousing success — a record-setting $250 million opening weekend haul domestically — serves to reinforce the franchise’s resonance with audiences, driven by three primary factors: focus, familiarity, and extensibility. Hardly a...

  • Spring Training

    Play Ball! How Marketers Can Apply the Principles of Spring Training and Experimentation

    April 1, 2018

    The sounds of cracking wooden bats and popping leather mitts. The smells of hot dogs and fresh-cut grass. The feeling of emptied sunflower seeds crunching beneath your shoes or cleats. These are all sensory hallmarks of the baseball season — now officially upon us as MLB’s ceremonious Opening Day arrived this week. Over the past six weeks, teams have been...

  • Storytelling in Marketing

    Learn How Amazing Storytelling Can Elevate Your Content Marketing [eBook]

    March 28, 2018

    Gather around, friends, and I shall tell you a tale… Storytelling has always been a fundamental component of content marketing. One might argue that it’s the fundamental component. Nothing draws someone in, compels them to keep reading, and leaves a lasting impact quite like a good story. It’s just science. But as we explain in our new eBook, Once Upon a Digital...

  • All for One Marketing Collaboration

    Rise of Customer Marketing: The Opportunity You May Be...

    March 20, 2018

    We’re all familiar with the statistics showing how much cheaper it is to sell to an existing customer versus attracting a new one. But...

  • Black Mirror Logo

    Marketing’s Black Mirror: Where the Technology Could Take Us

    January 13, 2018

    As we venture into a new year, many of us are embracing an optimistic view of the future and what’s to come. However, those people...

  • Shared Sales and Marketing Budget

    Should Sales and Marketing Share a Budget?

    January 8, 2018

    As we dive into 2018, with sales and marketing alignment continually emerging as a widespread business objective, there is a growing...