Megan Golden

Posts by Megan Golden

  • Building an Editorial Calendar

    Content Marketing: 6 Steps to Building Your Editorial Calendar

    March 9, 2017

    I've seen content marketers in a state of paralysis, overwhelmed with the responsibility to create a constant stream of quality content. I get it. It's daunting to even get started because it’s not just about churning out blog posts, either; part of content creation is fitting each piece into an overall strategy.  In the last B2B Content Marketing benchmarks,...

  • 5 Steps to Get inside Your Ideal Customer’s Head

    5 Steps to Get inside Your Ideal Customer’s Head

    January 31, 2017

    In every movie or TV show about telepathy, there’s a scene where the main character collapses in a heap, unable to shut out a barrage of inner monologues. Imagine the torment of being able to hear people’s thoughts, the director seems to say. Helpless against a litany of other people’s wants and needs! How horrible! Scenes like that don’t faze marketers, though....

  • No Budget? No Problem: 7 Free LinkedIn Marketing Tactics

    January 30, 2017

    Part of our mission statement at LinkedIn Marketing Solutions is to develop tools marketers can use with any size budget. You can reach the audience that matters most to your organization whether you’re running Sponsored Content, Sponsored InMail, and Display Ads in tandem, or just testing the water with a few Text Ads. There’s no budget too small. Even no...

  • Year In Review: The Most Popular LinkedIn Marketing...

    December 29, 2016

    Editor’s Note: This is part two of our annual roundup. In the first part, we focused on the most popular “announcement posts,” those...

  • Year in Review: The Most Popular LinkedIn Marketing...

    December 28, 2016

    New Year’s Day is a triumph of emotion over logic. 11:59pm becomes 12:00 am 365 times a year. But once a year we imbue that clock tick...

  • Top Marketers Say: Stop Doing These Things for Greater...

    December 27, 2016

    It’s always easy to find advice on what new strategies, tactics, and tools marketers should add to their mix. Especially this time of...