Megan Golden

Posts by Megan Golden

  • 8 Can’t Miss Sessions at Marketo’s Marketing Nation Summit

    April 23, 2017

    With more than 120 sessions and 6,000 attendees, Marketo’s Marketing Nation Summit is one of the biggest marketing events in the world. The brightest minds in marketing, advertising, IT, and more will come together in San Francisco from April 23-26 for four days of inspiration, innovation, and new connections. If the summit’s massive agenda has you overwhelmed,...

  • Proof Week: B2B marketing metrics

    5 B2B Marketers Share Their Go-To Metrics

    April 20, 2017

    When B2B buyers complete roughly nine-tenths of their decision-making process online, it only makes sense that digital marketers should be more responsible for moving prospects down the path to purchase. That’s where metrics and analytics come in. Backed by hard data, B2B marketers can show direct connections between their work and brand awareness, conversions,...

  • What Is Conversion Tracking? How Does It Work on LinkedIn?

    April 19, 2017

    Imagine watching a baseball game at night. Instead of banks of bright lights, though, there’s just a single spotlight over home plate. The rest of the stadium is pitch black. You can see the ball come in, see the batter connect and start to run…but after that, it’s a mystery. It would make for a frustrating game, especially if you were the scorekeeper. Or...

  • How to Sell Your LinkedIn Ad Campaign to the C-Suite

    April 6, 2017

    Wouldn’t it be great if you had an infinite marketing budget? You could pursue promising new channels and increase the spend on...

  • Building an Editorial Calendar

    Content Marketing: 6 Steps to Building Your Editorial...

    March 9, 2017

    I've seen content marketers in a state of paralysis, overwhelmed with the responsibility to create a constant stream of quality...

  • 5 Steps to Get inside Your Ideal Customer’s Head

    5 Steps to Get inside Your Ideal Customer’s Head

    January 31, 2017

    In every movie or TV show about telepathy, there’s a scene where the main character collapses in a heap, unable to shut out a barrage...