Megan Golden

Posts by Megan Golden

  • Art of Winning

    The 3 B2B Sales and Marketing Structural Gaps Hampering Business Growth

    August 9, 2018

    According to the The State of Sales & Marketing Alignment in 2018 report, decades in, Sales and Marketing alignment is still an entrenched issue. And companies are paying big time. It’s been estimated misalignment costs companies at least $1 trillion a year in lost sales productivity and wasted marketing budget. But those companies cracking the code on alignment...

  • The Art of Winning

    How B2B Companies Can Deliver Indispensable Customer Experiences

    July 25, 2018

    Far too many B2B buyers are frustrated by their buying experiences – and companies are leaving money on the table as a result. Talk of delivering the ideal customer experience can seem intangible and pie in the sky. But plenty of companies have mastered the art of delivering a customer experience that sets them apart. Read on for practical advice on how your...

  • Influential CMOs

    The 3 Most Pressing Questions For Top CMOs

    June 21, 2018

    The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented, innovative marketers: It’s a revealing snapshot of the tectonic shifts marketers face today and a portrait of the most effective strategies for addressing them. This year’s report shows how forward-thinking marketers are grappling with these...

  • Bestselling author Brian Solis explains why storytelling isn’t just a tactic – it’s a whole new marketing philosophy

    Brian Solis on How Storytelling Can Save Marketing

    June 20, 2018

    “Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The...

  • 3 Keys to Blockbuster B2B Success from the LinkedIn...

    May 8, 2018

    Avengers: Infinity War came blasting into theaters at the end of April, unsurprisingly scoring massive box office results. The movie’s...

  • Spring Training

    Play Ball! How Marketers Can Apply the Principles of Spring...

    April 1, 2018

    The sounds of cracking wooden bats and popping leather mitts. The smells of hot dogs and fresh-cut grass. The feeling of emptied...