Megan Golden

Posts by Megan Golden

  • Momofuku Ssäm Bar

    Fusion: The Future of B2B Merges With the Future of Cuisine

    May 5, 2017

    This week I attended LinkedIn’s Future of B2B Trends event where an intimate crowd of 30 were exposed to seven trends ripe for marketers. Sounds like a pretty standard Thought Leadership event, right? Nope. First of all, the event was held at Momofuku Ssäm Bar in Manhattan. But get this. James Beard award nominee chef Matthew Rudofker created a divine course...

  • 10 Books Every B2B Marketing Strategist Should Read

    May 1, 2017

    It’s cliché to say that our jobs as B2B marketers is redefined at every turn, but I get why people say it. Change is constant, and it’s not always easy to discern a “best practice” from one marketer’s opinion. Or whether an “essential tactic” is really a shiny object that’s destined to distract. Sometimes you just need some sound, in-depth guidance. That’s...

  • 8 Can’t Miss Sessions at Marketo’s Marketing Nation Summit

    April 23, 2017

    With more than 120 sessions and 6,000 attendees, Marketo’s Marketing Nation Summit is one of the biggest marketing events in the world. The brightest minds in marketing, advertising, IT, and more will come together in San Francisco from April 23-26 for four days of inspiration, innovation, and new connections. If the summit’s massive agenda has you overwhelmed,...

  • Proof Week: B2B marketing metrics

    5 B2B Marketers Share Their Go-To Metrics

    April 20, 2017

    When B2B buyers complete roughly nine-tenths of their decision-making process online, it only makes sense that digital marketers...

  • What Is Conversion Tracking? How Does It Work on LinkedIn?

    April 19, 2017

    Imagine watching a baseball game at night. Instead of banks of bright lights, though, there’s just a single spotlight over home plate....

  • How to Sell Your LinkedIn Ad Campaign to the C-Suite

    April 6, 2017

    Wouldn’t it be great if you had an infinite marketing budget? You could pursue promising new channels and increase the spend on...