Megan Golden

Posts by Megan Golden

  • the art of winning: marketing automation

    What is Marketing Automation & How It Can Help You Win (or Lose) Customers

    October 3, 2018

    Are you delivering the experience your buyers expect? According to Accenture, “Seventy-one percent of B2B executives say customers increasingly want B2C-like experiences compared to a few years ago…but nearly half (49%) admit they are failing to deliver the cutting edge and highly relevant experiences customers crave.” One way to satisfy those cravings is by...

  • Account Based Marketing Definitions

    What Is Account Based Marketing, Why You Should Adopt It, And How

    September 26, 2018

    A growing number of B2B marketers are embracing account-based marketing (ABM) as part of their overall marketing efforts. ABM perfectly complements the traditional, short-term marketing goal of generating leads with efforts aimed at driving long-term revenue growth. What is account based marketing? In its simplest form, ABM is a strategy that directs marketing...

  • Art of Winning

    How Sales & Marketing Can Align Around Their Target Audience

    September 5, 2018

    We all know you can’t hit your target if your aim is off. Yet many B2B organizations are far from the mark because their marketing and sales teams are misaligned when it comes to their target audience. Turns out only 24% of organizations agree to the definition of target segments or accounts. Not surprisingly, shared data on target accounts was tied for #1 as...

  • Art of Winning

    B2B Sales & Marketing Strategy: The What, Why, and How of a...

    August 9, 2018

    Without a strategy, all your Marketing and Sales activities and tactics might be for nothing. After all, if they don’t all work in...

  • The Art of Winning

    Customer Experience: What It Is, Why Companies Fall Short,...

    July 25, 2018

    Far too many B2B buyers are frustrated by their buying experiences – and companies are leaving money on the table as a result. Talk of...

  • Influential CMOs

    The 3 Most Pressing Questions For Top CMOs

    June 21, 2018

    The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented, innovative...