Megan Golden

Posts by Megan Golden

  • Art of Winning

    How Sales & Marketing Can Align Around Their Target Audience

    September 5, 2018

    We all know you can’t hit your target if your aim is off. Yet many B2B organizations are far from the mark because their marketing and sales teams are misaligned when it comes to their target audience. Turns out only 24% of organizations agree to the definition of target segments or accounts. Not surprisingly, shared data on target accounts was tied for #1 as...

  • Art of Winning

    B2B Sales & Marketing Strategy: The What, Why, and How of a Successful One

    August 9, 2018

    Without a strategy, all your Marketing and Sales activities and tactics might be for nothing. After all, if they don’t all work in concert to drive pipeline and customer acquisition, what’s the point? Savvy companies realize that a Sales and Marketing strategy is the next most important one after the overall business plan. It outlines how Sales and Marketing...

  • The Art of Winning

    Customer Experience: What It Is, Why Companies Fall Short, and How to Satisfy Expectations

    July 25, 2018

    Far too many B2B buyers are frustrated by their buying experiences – and companies are leaving money on the table as a result. Talk of delivering the ideal customer experience can seem intangible and pie in the sky. But plenty of companies have mastered the art of delivering a customer experience (CX) that sets them apart. And they are wise to do so as many...

  • Influential CMOs

    The 3 Most Pressing Questions For Top CMOs

    June 21, 2018

    The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented, innovative...

  • Bestselling author Brian Solis explains why storytelling isn’t just a tactic – it’s a whole new marketing philosophy

    Brian Solis on How Storytelling Can Save Marketing

    June 20, 2018

    “Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The...

  • 3 Keys to Blockbuster B2B Success from the LinkedIn...

    May 8, 2018

    Avengers: Infinity War came blasting into theaters at the end of April, unsurprisingly scoring massive box office results. The movie’s...