Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Man wearing headset working on computer

    How Genesys Uses Linkedin to Cut Through the Noise of B2B Technology Marketing

    August 18, 2020

    For years, the marketing and sales teams were siloed at Genesys working independently to reach potential customers while the B2B buyer’s journey grew more and more complex. This was a challenge as the company sought to enter new international markets and reach more of the right people, at the right time. “Admittedly, I think sales and marketing have always had a...

  • Insights for today's evolving world of work for tech marketers infographic

    What’s Next for Tech? Key Trends Shaping the Future of our Modern Workplace

    June 26, 2020

    Technology companies have a unique role to play in today’s economy and our ever-evolving modern workplace. Their tasks are simultaneously simple in theory and Herculean in execution: facilitate the continuation of business and transformation across our workforce. Clearly, this industry faces immense pressure. Yet for many technology companies, there’s an...

  • Content marketer working from home

    Ideas and Examples for Brands to Create Helpful & Relevant Content on LinkedIn

    May 19, 2020

    For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right now. And there is no ignoring the elephant in the room: Content and engagement trends from the LinkedIn platform indicate that today’s evolving world of work and the related sub-topics stemming from it are what professionals are...

  • LinkedIn's Underscore magazine

    Prepare for 2020 with Underscore: Our Magazine For Tech...

    December 17, 2019

    Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means...

  • An Insider’s View of the Hardware Buying Journey

    October 3, 2019

    The hardware buying landscape is complex and competitive. Buyers must weigh the risks and benefits of different features and models...

  • A Checklist for Reaching Enlightened Tech Buyers

    A Checklist for Reaching Enlightened Tech Buyers

    September 12, 2019

    Reaching enterprise technology buyers is an ever-evolving endeavor. Competition is fierce, and buyers are predisposed to select a...