Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity.

    Why Marketing Collaboration Technology Demands a Well-Developed Customer Strategy

    April 12, 2018

    As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity. But the rise of mobile, cloud-first, and socially integrated applications in this space is giving rise to smaller vendors who are challenging older players and capturing market share. This in turn makes today’s challenge of retaining and winning...

  • IoT

    Defining Value in the IoT Space — 5 Marketing Approaches That Will Help

    March 28, 2018

    Coined by many as “technology’s next Industrial Revolution,” the Internet of Things (IoT) will add greater complexity and intelligence to digital life as we know it. In fact, Marketo reports that over half of the world’s top global marketers expect IoT to revolutionize the marketing landscape by 2020. This, coupled with business leaders, vendors, and buyers all...

  • LinkedIn Telcom Infographic

    How to Become a B2B Telco Marketing Pro In Six Steps [Infographic]

    March 7, 2018

    To win over new businesses and build a loyal, trusting customer base, Telco marketers must work smarter, not harder. Gone are the days of churning out haphazard pieces of content without real substance. ROI is a modern marketer’s north star — and investing in high-value, high-impact activities has never been more important. In the Telco sector, it’s key to place...

  • Marketing Tactics to Capture Today’s Data Center Opportunity

    5 Marketing Tactics to Capture Today’s Data Center...

    February 8, 2018

    Whether we like it or not, data is the driving force behind the infrastructure of modern business. As organizations experience rapid...

  • IT guy with laptop

    How to Empower and Build Rapport with the IT Audience...

    January 10, 2018

    To kickoff the year with fresh perspective, taking a closer look at your customer base and their influences can be a great start. For...

  • Cloud

    Content Lessons from LinkedIn’s Leading Cloud Computing...

    December 15, 2017

    Research consistently informs us that educational content is the key to helping win over customer hearts. In fact, one of our favorite...