Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Insights for today's evolving world of work for tech marketers infographic

    What’s Next for Tech? Key Trends Shaping the Future of our Modern Workplace

    June 26, 2020

    Technology companies have a unique role to play in today’s economy and our ever-evolving modern workplace. Their tasks are simultaneously simple in theory and Herculean in execution: facilitate the continuation of business and transformation across our workforce. Clearly, this industry faces immense pressure. Yet for many technology companies, there’s an...

  • Content marketer working from home

    Ideas and Examples for Brands to Create Helpful & Relevant Content on LinkedIn

    May 19, 2020

    For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right now. And there is no ignoring the elephant in the room: Content and engagement trends from the LinkedIn platform indicate that today’s evolving world of work and the related sub-topics stemming from it are what professionals are...

  • LinkedIn's Underscore magazine

    Prepare for 2020 with Underscore: Our Magazine For Tech Marketers, by Tech Marketers

    December 17, 2019

    Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means taking a holistic perspective into account – one that drills deeper into understanding who they are, how they interact with their peer communities, the context in which they make decisions, and the precise ways that they expect...

  • An Insider’s View of the Hardware Buying Journey

    October 3, 2019

    The hardware buying landscape is complex and competitive. Buyers must weigh the risks and benefits of different features and models...

  • A Checklist for Reaching Enlightened Tech Buyers

    A Checklist for Reaching Enlightened Tech Buyers

    September 12, 2019

    Reaching enterprise technology buyers is an ever-evolving endeavor. Competition is fierce, and buyers are predisposed to select a...

  • A Marketer’s Roadmap to Engaging Software Buyers

    A Marketer’s Roadmap to Engaging Software Buyers

    August 29, 2019

    The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help...