Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Tech Targeting

    Targeting Technology Buyers: Reaching New Decision-Makers With Better Targeting Strategies

    May 23, 2019

    Today’s B2B technology marketers work hard to reach a more nuanced and diverse audience than ever before. With innovative, new solutions powering more of the modern organization, sharp, savvy customers expect successful outcomes and flexible, longer-term value from their vendor. Simply put, the age of enlightened technology buying is here. As we uncovered in our...

  • Enlightened Tech Buyer

    Let's Talk About Shortlists: How to Win Over the Hearts and Minds of Today’s Tech Buyers

    May 17, 2019

    Earning a top spot when it comes to vendor consideration is no easy task — especially when less than 20% of decision-makers will consider a new technology vendor this year, as revealed in our 2019 “Enlightened Tech Buyer” report. However, even with limited space on a company shortlist, we see the number of IT projects expanding, with new business technology...

  • The Guide to B2B Video that every tech marketer should read

    The Guide to B2B Video That Every Tech Marketer Should Read

    April 17, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. Products that are too complicated, information that’s too technical, budgets that are too small… as a B2B tech marketer it’s easy to find a reason why video won’t work for your brand. However, far too many of those reasons are based on myths and received wisdom about...

  • Enlightened Technology Buying

    Enlightened Technology Buying: How Marketers Can Drive...

    March 14, 2019

    In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the...

  • B2B Product Reviews: A Marketer’s Guide

    B2B Product Reviews: A Marketer’s Guide

    November 15, 2018

    Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all...

  • Oracle

    How to Harness the Power of Customer Stories at Events

    November 1, 2018

    When it comes to planning large scale, industry-defining events, there is often more than a little gray area for event marketers. This...