Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • LinkedIn's Underscore magazine

    Prepare for 2020 with Underscore: Our Magazine For Tech Marketers, by Tech Marketers

    December 17, 2019

    Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means taking a holistic perspective into account – one that drills deeper into understanding who they are, how they interact with their peer communities, the context in which they make decisions, and the precise ways that they expect...

  • An Insider’s View of the Hardware Buying Journey

    October 3, 2019

    The hardware buying landscape is complex and competitive. Buyers must weigh the risks and benefits of different features and models across a wide field of products. Decisions are made after receiving feedback from internal stakeholders, product review sites, blogs, discussion boards and vendor websites. To drive meaningful sales and renewals, branding and...

  • A Checklist for Reaching Enlightened Tech Buyers

    A Checklist for Reaching Enlightened Tech Buyers

    September 12, 2019

    Reaching enterprise technology buyers is an ever-evolving endeavor. Competition is fierce, and buyers are predisposed to select a vendor they have already worked with. Less than one-third of buyers will shortlist a new vendor, period. More than that, today’s buyers are younger, digitally enabled and quality-obsessed; they need to be impressed. To do that,...

  • A Marketer’s Roadmap to Engaging Software Buyers

    A Marketer’s Roadmap to Engaging Software Buyers

    August 29, 2019

    The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help...

  • Orchestrating Sales and Marketing Partnerships to Win Today’s Enlightened Tech Buyers

    Orchestrating Sales and Marketing Partnerships to Win Today...

    July 25, 2019

    The technology space is highly competitive, dominated by large players and characterized by a long, oftentimes complex buying process....

  • Is Post-Sale Support the Last Great Marketing Differentiator?

    Is Post-Sale Support the Last Great Marketing...

    July 18, 2019

    A marketer’s primary focus has always been getting people through the door so that sales can eventually close a deal. But in today’s...