Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • How a Leading Customer Experience Provider Uses Account-Based Marketing and LinkedIn to Reach New Markets

    January 5, 2021

    With nearly 60 offices across the Americas, Europe, the Middle East andAsia Pacific , Genesys is the global leader in cloud customer experience and contact center solutions. From call center software to AI-enabled chatbots, Genesys technology powers more than 70 billion customer interactions annually. But with industry analysts like Gartner forecasting that the...

  • The Age of Agility illustration of people doing innovative things in society

    How Technology Marketers Can Work Smarter in the Age of Agility

    December 7, 2020

    The events of 2020 accelerated today’s evolving world of work into a new era defined by innovation, resilience and adaptability. In a matter of months, businesses across the globe embarked on a journey to redefine their pathway toward productivity and success — brought on by emerging workplace trends, increased dependency on cloud-based solutions and the...

  • Woman sitting on couch playing video game.

    Level Up Your Marketing Strategy With Gamers on LinkedIn

    October 19, 2020

    With professional, personal, and family lives intersecting like never before, people are seeking new digital spaces for entertainment, creativity, and connection. This surge in demand has led to far greater amounts of time and money spent on gaming, as the pandemic accelerates time spent on consoles, computers, phones, and tablets. In the United States alone,...

  • Woman standing in office looking down at smartphone

    A Close Look at How CIOs Are Engaging with Cybersecurity...

    October 7, 2020

    Before jumping into the data, I’d like to give a special thank you to Elysia Shaw, Olga Milkovska, and Sandra Valminord for pulling...

  • Man wearing headset working on computer

    How Genesys Uses Linkedin to Cut Through the Noise of B2B...

    August 18, 2020

    For years, the marketing and sales teams were siloed at Genesys working independently to reach potential customers while the B2B buyer...

  • Insights for today's evolving world of work for tech marketers infographic

    What’s Next for Tech? Key Trends Shaping the Future of our ...

    June 26, 2020

    Technology companies have a unique role to play in today’s economy and our ever-evolving modern workplace. Their tasks are...