Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Woman sitting on couch playing video game.

    Level Up Your Marketing Strategy With Gamers on LinkedIn

    October 19, 2020

    With professional, personal, and family lives intersecting like never before, people are seeking new digital spaces for entertainment, creativity, and connection. This surge in demand has led to far greater amounts of time and money spent on gaming, as the pandemic accelerates time spent on consoles, computers, phones, and tablets. In the United States alone,...

  • Woman standing in office looking down at smartphone

    A Close Look at How CIOs Are Engaging with Cybersecurity Content on LinkedIn

    October 7, 2020

    Before jumping into the data, I’d like to give a special thank you to Elysia Shaw, Olga Milkovska, and Sandra Valminord for pulling Insights and contributing to this post! This past year has accelerated a global transformation of the world of work, bringing with it an increased focus on cybersecurity. Driven by shifts to a remote and digitized infrastructure, a...

  • Man wearing headset working on computer

    How Genesys Uses Linkedin to Cut Through the Noise of B2B Technology Marketing

    August 18, 2020

    For years, the marketing and sales teams were siloed at Genesys working independently to reach potential customers while the B2B buyer’s journey grew more and more complex. This was a challenge as the company sought to enter new international markets and reach more of the right people, at the right time. “Admittedly, I think sales and marketing have always had a...

  • Insights for today's evolving world of work for tech marketers infographic

    What’s Next for Tech? Key Trends Shaping the Future of our ...

    June 26, 2020

    Technology companies have a unique role to play in today’s economy and our ever-evolving modern workplace. Their tasks are...

  • Content marketer working from home

    Ideas and Examples for Brands to Create Helpful & Relevant ...

    May 19, 2020

    For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right...

  • LinkedIn's Underscore magazine

    Prepare for 2020 with Underscore: Our Magazine For Tech...

    December 17, 2019

    Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means...