Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • An Insider’s View of the Hardware Buying Journey

    October 3, 2019

    The hardware buying landscape is complex and competitive. Buyers must weigh the risks and benefits of different features and models across a wide field of products. Decisions are made after receiving feedback from internal stakeholders, product review sites, blogs, discussion boards and vendor websites. To drive meaningful sales and renewals, branding and...

  • A Checklist for Reaching Enlightened Tech Buyers

    A Checklist for Reaching Enlightened Tech Buyers

    September 12, 2019

    Reaching enterprise technology buyers is an ever-evolving endeavor. Competition is fierce, and buyers are predisposed to select a vendor they have already worked with. Less than one-third of buyers will shortlist a new vendor, period. More than that, today’s buyers are younger, digitally enabled and quality-obsessed; they need to be impressed. To do that,...

  • A Marketer’s Roadmap to Engaging Software Buyers

    A Marketer’s Roadmap to Engaging Software Buyers

    August 29, 2019

    The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help of resources that extend far outside company walls. Software buying is not done in a silo — access to input, peer perspective and expert information is endless and expansive. Product reputation is the beacon that attracts new...

  • Orchestrating Sales and Marketing Partnerships to Win Today’s Enlightened Tech Buyers

    Orchestrating Sales and Marketing Partnerships to Win Today...

    July 25, 2019

    The technology space is highly competitive, dominated by large players and characterized by a long, oftentimes complex buying process....

  • Is Post-Sale Support the Last Great Marketing Differentiator?

    Is Post-Sale Support the Last Great Marketing...

    July 18, 2019

    A marketer’s primary focus has always been getting people through the door so that sales can eventually close a deal. But in today’s...

  • Taming the Monster

    Taming the IT Monster: A Technology Marketing Discussion...

    May 29, 2019

    From the start, Hewlett Packard Enterprise knew it had a monster campaign on its hands. “During the very first meeting when our agency...