Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • B2B Product Reviews: A Marketer’s Guide

    B2B Product Reviews: A Marketer’s Guide

    November 15, 2018

    Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all impacting the B2B path to purchase. In fact, 65% of of B2B buyers rely on peer recommendations/review sites and 54% leverage social media to research new vendors and solutions, according to Demand Gen Report’s latest 2018 B2B Buyer’s...

  • Oracle

    How to Harness the Power of Customer Stories at Events

    November 1, 2018

    When it comes to planning large scale, industry-defining events, there is often more than a little gray area for event marketers. This is especially true when trying to build valuable attendee experiences and bring customer stories to life. For Scott Ewart, tackling this challenge is his passion. As a member of the management team for Oracle OpenWorld planning,...

  • LinkedIn's Tech Marketing Magazine

    Introducing Underscore: A Magazine for Tech Marketers, by Tech Marketers

    June 26, 2018

    Today we’re breaking through the hype of of sub-optimal content experiences by bringing you Underscore, a one-of-a-kind publication created exclusively for technology marketers. As the editor of Underscore, I’m most excited about this hands-on format that is easily engaged with on your own time — no pop-ups or gated forms required, just valuable input from our...

  • As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity.

    Why Marketing Collaboration Technology Demands a...

    April 12, 2018

    As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity. But the rise of...

  • IoT

    Defining Value in the IoT Space — 5 Marketing Approaches...

    March 28, 2018

    Coined by many as “technology’s next Industrial Revolution,” the Internet of Things (IoT) will add greater complexity and intelligence...

  • LinkedIn Telcom Infographic

    How to Become a B2B Telco Marketing Pro In Six Steps ...

    March 7, 2018

    To win over new businesses and build a loyal, trusting customer base, Telco marketers must work smarter, not harder. Gone are the days...