Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Woman sitting in office looking at someone out of frame

    Competing for Buyer Attention in the Age of Agility

    February 18, 2021

    When it comes to winning and retaining B2B buyers, there is greater nuance and complexity in the customer journey than ever before. And as the world reimagines what is possible through the use of technology, the technology landscape is ever-more crowded with new products and capabilities designed to help power productivity and success across the enterprise. In...

  • Woman in office standing in front of a window looking down at her phone

    How to Win Over a New Generation of Technology Buyers

    February 3, 2021

    As digital transformation modernizes business at scale, technology has formed the bedrock of how companies navigate today’s evolving world of work. And with technology adoption now occurring at unparalleled levels, every player in the space will depend heavily on marketing to chart a path toward long-term growth. However, as with many trends of the 2010s, the...

  • How a Leading Customer Experience Provider Uses Account-Based Marketing and LinkedIn to Reach New Markets

    January 5, 2021

    With nearly 60 offices across the Americas, Europe, the Middle East andAsia Pacific , Genesys is the global leader in cloud customer experience and contact center solutions. From call center software to AI-enabled chatbots, Genesys technology powers more than 70 billion customer interactions annually. But with industry analysts like Gartner forecasting that the...

  • The Age of Agility illustration of people doing innovative things in society

    How Technology Marketers Can Work Smarter in the Age of...

    December 7, 2020

    The events of 2020 accelerated today’s evolving world of work into a new era defined by innovation, resilience and adaptability. In a...

  • Woman sitting on couch playing video game.

    Level Up Your Marketing Strategy With Gamers on LinkedIn

    October 19, 2020

    With professional, personal, and family lives intersecting like never before, people are seeking new digital spaces for entertainment,...

  • Woman standing in office looking down at smartphone

    A Close Look at How CIOs Are Engaging with Cybersecurity...

    October 7, 2020

    Before jumping into the data, I’d like to give a special thank you to Elysia Shaw, Olga Milkovska, and Sandra Valminord for pulling...