When it comes to winning and retaining B2B buyers, there is greater nuance and complexity in the customer journey than ever before. And as the world reimagines what is possible through the use of technology, the technology landscape is ever-more crowded with new products and capabilities designed to help power productivity and success across the enterprise. In...
Posts by Meghan Brockmeyer
Meghan Brockmeyer February 3, 2021
As digital transformation modernizes business at scale, technology has formed the bedrock of how companies navigate today’s evolving world of work. And with technology adoption now occurring at unparalleled levels, every player in the space will depend heavily on marketing to chart a path toward long-term growth. However, as with many trends of the 2010s, the...
How a Leading Customer Experience Provider Uses Account-Based Marketing and LinkedIn to Reach New Markets
Meghan Brockmeyer January 5, 2021
With nearly 60 offices across the Americas, Europe, the Middle East andAsia Pacific , Genesys is the global leader in cloud customer experience and contact center solutions. From call center software to AI-enabled chatbots, Genesys technology powers more than 70 billion customer interactions annually. But with industry analysts like Gartner forecasting that the...
The events of 2020 accelerated today’s evolving world of work into a new era defined by innovation, resilience and adaptability. In a...
With professional, personal, and family lives intersecting like never before, people are seeking new digital spaces for entertainment,...
- LinkedIn Marketing News
Before jumping into the data, I’d like to give a special thank you to Elysia Shaw, Olga Milkovska, and Sandra Valminord for pulling...
- LinkedIn B2B Marketing