Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • What Content Do Tech Professionals Prefer?

    What Content Do Tech Professionals Prefer? [Infographic]

    February 9, 2017

    In last week’s, “How Tech Professionals Engage with Content,” we explored the path tech professionals take when engaging with content on LinkedIn. Today we dive a little deeper, into the personas of the technology audience and how to achieve content effectiveness with this cohort. In Part 2 of our infographic series, “What Content Do Tech Professionals Prefer?” ...

  • Tapping Into the Minds of Tech Professionals

    How Tech Professionals Engage with Content [Infographic]

    February 3, 2017

    We may know a lot about technology professionals and their purchasing habits, but how might content specifically inform their behavior? Where do these individuals go to stay informed? How does social media shape their decision journey? Our latest eBook surveys 1,400+ members of the global technology community, but we’ve pooled together top, content-led insights...

  • Is Your Content Marketing Tapping Into the Minds of Today’s Tech Professionals?

    January 24, 2017

    Technology professionals are savvy and sophisticated, so when it comes to examining why they value content and the role it plays in their decision journey, it makes sense that tech pros gravitate towards channels and content that cultivate their expertise and keep them engaged. We believe every tech marketer should have the tools and insights necessary to help...

  • Tech By the Numbers

    Tech By the Numbers: Understanding Tech Buyers [Infographic]

    December 1, 2016

    Today’s technology purchase path is complex and increasingly dependent upon sophisticated mastery of the customer journey and its...

  • Tech We're Thankful For

    Trends & Technologies We’re Thankful For

    November 23, 2016

    Tech marketers are an embracing bunch when it comes to new thinking and processes. In fact, as LinkedIn found earlier this year, tech...

  • Tech Marketing

    Tech Marketing in 2016: From Chaos to Clarity

    November 17, 2016

    This year was momentous for tech, as M&A activity rocked our industry’s largest organizations and paved next-generation pathways for...