Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Is Post-Sale Support the Last Great Marketing Differentiator?

    Is Post-Sale Support the Last Great Marketing Differentiator?

    July 18, 2019

    A marketer’s primary focus has always been getting people through the door so that sales can eventually close a deal. But in today’s dynamic and competitive buyer landscape, the customer experience, particularly that which occurs post-sale, is vital to maintaining customer success, upselling, cross-selling and driving long-term ROI.  Being that marketers are...

  • Taming the Monster

    Taming the IT Monster: A Technology Marketing Discussion with HPE’s McKaela Doherty and Chris Drago

    May 29, 2019

    From the start, Hewlett Packard Enterprise knew it had a monster campaign on its hands. “During the very first meeting when our agency presented the monster, we were sold,” HPE’s McKaela Doherty recalls. “We saw this giant lumbering character coming to life on-screen and knew it was something special.” Now comfortable in the hallways of its new home, the “IT...

  • Tech Targeting

    Targeting Technology Buyers: Reaching New Decision-Makers With Better Targeting Strategies

    May 23, 2019

    Today’s B2B technology marketers work hard to reach a more nuanced and diverse audience than ever before. With innovative, new solutions powering more of the modern organization, sharp, savvy customers expect successful outcomes and flexible, longer-term value from their vendor. Simply put, the age of enlightened technology buying is here. As we uncovered in our...

  • Enlightened Tech Buyer

    Let's Talk About Shortlists: How to Win Over the Hearts and...

    May 17, 2019

    Earning a top spot when it comes to vendor consideration is no easy task — especially when less than 20% of decision-makers will...

  • The Guide to B2B Video that every tech marketer should read

    The Guide to B2B Video That Every Tech Marketer Should Read

    April 17, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. Products that are too complicated,...

  • Enlightened Technology Buying

    Enlightened Technology Buying: How Marketers Can Drive...

    March 14, 2019

    In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the...