The technology space is highly competitive, dominated by large players and characterized by a long, oftentimes complex buying process. Making the shortlist in this industry is hard — less than 24% of decision-makers will consider a new technology vendor this year, data from our 2019 Enlightened Tech Buyer report reveals. Thus, technology companies must seek out...
Posts by Meghan Brockmeyer
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- Topics:
- Tech Marketing
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A marketer’s primary focus has always been getting people through the door so that sales can eventually close a deal. But in today’s dynamic and competitive buyer landscape, the customer experience, particularly that which occurs post-sale, is vital to maintaining customer success, upselling, cross-selling and driving long-term ROI. Being that marketers are...
- Topics:
- Tech Marketing
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From the start, Hewlett Packard Enterprise knew it had a monster campaign on its hands. “During the very first meeting when our agency presented the monster, we were sold,” HPE’s McKaela Doherty recalls. “We saw this giant lumbering character coming to life on-screen and knew it was something special.” Now comfortable in the hallways of its new home, the “IT...
- Topics:
- Tech Marketing
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Today’s B2B technology marketers work hard to reach a more nuanced and diverse audience than ever before. With innovative, new...
- Topics:
- Tech Marketing
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Earning a top spot when it comes to vendor consideration is no easy task — especially when less than 20% of decision-makers will...
- Topics:
- Tech Marketing
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Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. Products that are too complicated,...
- Topics:
- Tech Marketing