The hardware buying landscape is complex and competitive. Buyers must weigh the risks and benefits of different features and models across a wide field of products. Decisions are made after receiving feedback from internal stakeholders, product review sites, blogs, discussion boards and vendor websites. To drive meaningful sales and renewals, branding and...
Posts by Meghan Brockmeyer
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- Topics:
- Tech Marketing
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Reaching enterprise technology buyers is an ever-evolving endeavor. Competition is fierce, and buyers are predisposed to select a vendor they have already worked with. Less than one-third of buyers will shortlist a new vendor, period. More than that, today’s buyers are younger, digitally enabled and quality-obsessed; they need to be impressed. To do that,...
- Topics:
- marketing for tech
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The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help of resources that extend far outside company walls. Software buying is not done in a silo — access to input, peer perspective and expert information is endless and expansive. Product reputation is the beacon that attracts new...
- Topics:
- Tech Marketing
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The technology space is highly competitive, dominated by large players and characterized by a long, oftentimes complex buying process....
- Topics:
- Tech Marketing
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A marketer’s primary focus has always been getting people through the door so that sales can eventually close a deal. But in today’s...
- Topics:
- Tech Marketing
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From the start, Hewlett Packard Enterprise knew it had a monster campaign on its hands. “During the very first meeting when our agency...
- Topics:
- Tech Marketing