As Millennials embrace more influential and defined roles across the enterprise, excess hype has disfavorably characterized their work habits and content preferences — when, in fact, Millennial and Gen X decision-makers are more aligned than ever. Powered by our latest in-depth research on the topic, today we dig into key insights that impact technology...
Posts by Meghan Brockmeyer
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- Topics:
- Marketing For Tech Companies
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When you’re a marketer communicating with the technology industry, one that is itself characterized by rapid technological transformation, it’s important to remember that your savviest customers are also today's top tech talent. Luckily, tapping into knowledge about various idiosyncracies and habits of technology decision-makers can help boost your skills and...
- Topics:
- Marketing For Tech Companies
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In last week’s, “How Tech Professionals Engage with Content,” we explored the path tech professionals take when engaging with content on LinkedIn. Today we dive a little deeper, into the personas of the technology audience and how to achieve content effectiveness with this cohort. In Part 2 of our infographic series, “What Content Do Tech Professionals Prefer?” ...
- Topics:
- Marketing For Tech Companies
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We may know a lot about technology professionals and their purchasing habits, but how might content specifically inform their behavior...
- Topics:
- Marketing For Tech Companies
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Technology professionals are savvy and sophisticated, so when it comes to examining why they value content and the role it plays in...
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Today’s technology purchase path is complex and increasingly dependent upon sophisticated mastery of the customer journey and its...
- Topics:
- Marketing For Tech Companies