For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right now. And there is no ignoring the elephant in the room: Content and engagement trends from the LinkedIn platform indicate that today’s evolving world of work and the related sub-topics stemming from it are what professionals are...

Posts by Meghan Brockmeyer
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- Topics:
- B2B Content Marketing
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Prepare for 2020 with Underscore: Our Magazine For Tech Marketers, by Tech Marketers
Meghan Brockmeyer December 17, 2019
Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means taking a holistic perspective into account – one that drills deeper into understanding who they are, how they interact with their peer communities, the context in which they make decisions, and the precise ways that they expect...
- Topics:
- Tech Marketing
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An Insider’s View of the Hardware Buying Journey
Meghan Brockmeyer October 3, 2019
The hardware buying landscape is complex and competitive. Buyers must weigh the risks and benefits of different features and models across a wide field of products. Decisions are made after receiving feedback from internal stakeholders, product review sites, blogs, discussion boards and vendor websites. To drive meaningful sales and renewals, branding and...
- Topics:
- Tech Marketing
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A Checklist for Reaching Enlightened Tech Buyers
Meghan Brockmeyer September 12, 2019
Reaching enterprise technology buyers is an ever-evolving endeavor. Competition is fierce, and buyers are predisposed to select a...
- Topics:
- marketing for tech
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A Marketer’s Roadmap to Engaging Software Buyers
Meghan Brockmeyer August 29, 2019
The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help...
- Topics:
- Tech Marketing
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The technology space is highly competitive, dominated by large players and characterized by a long, oftentimes complex buying process....
- Topics:
- Tech Marketing