Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Security Code

    4 Ways to Crack Your Security Marketing Code

    July 28, 2017

    Consider this alarming statistic: 84% of organizations have experienced a security breach, but 74% don’t know where the breach originated. For security marketers, statistics like these—which stand to increase as threats emerge—present new and compelling opportunities to leverage the power of sales and marketing when going after security pros, tech’s most elusive...

  • Security Marketing

    10 Challenges Security Marketers Face in the Modern Era

    July 18, 2017

    With market share expected to grow to $170 billion by 2020, security marketers work tirelessly to position their companies as hacker-proof, breach-patching, trusted leaders. But what are some of the unique challenges many face as the landscape becomes ever-more cutthroat? Here are 10 issues security marketers are facing in today’s modern era: 1. Cutting through...

  • Next-Gen Community Management: How HP Tackles Social Media 2.0

    May 24, 2017

    As the social space evolves and becomes a key channel for businesses to interact with their customers, enterprises must focus on the interplay between social media and community management more than ever before. Gone are the days of primitive listening tools and overbearing, outbound marketing tactics. Instead, savvy marketers keep a strong pulse on customers...

  • MarTech: Managing The Ever-Evolving And Unpredictable Landscape

    MarTech: Managing The Ever-Evolving And Unpredictable...

    May 5, 2017

    Every decision you make regarding marketing technology should serve a strategic and long-term purpose. But within an ever-more crowded...

  • Tech Marketers on LinkedIn

    Tales From Tech: How 3 Companies Harnessed LinkedIn for...

    April 22, 2017

    When business decision-makers are evaluating new technology, they rely on relevant and robust insights to help them. And to...

  • Behind the Lens

    Marketing Through the Lens of U.S. Network Security &...

    April 5, 2017

    With threats, hacks, and breaches emerging at all ends, it’s more important than ever to differentiate your solution’s messaging and...