Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • The Future Tech Buying Committee

    The Future Tech Buying Committee: What Marketers Need to Know, Now

    March 17, 2017

    As Millennials embrace more influential and defined roles across the enterprise, excess hype has disfavorably characterized their work habits and content preferences — when, in fact, Millennial and Gen X decision-makers are more aligned than ever. Powered by our latest in-depth research on the topic, today we dig into key insights that impact technology...

  • Marketing Through the Lens of Internet & IT Pros

    March 8, 2017

    When you’re a marketer communicating with the technology industry, one that is itself characterized by rapid technological transformation, it’s important to remember that your savviest customers are also today's top tech talent. Luckily, tapping into knowledge about various idiosyncracies and habits of technology decision-makers can help boost your skills and...

  • What Content Do Tech Professionals Prefer?

    What Content Do Tech Professionals Prefer? [Infographic]

    February 9, 2017

    In last week’s, “How Tech Professionals Engage with Content,” we explored the path tech professionals take when engaging with content on LinkedIn. Today we dive a little deeper, into the personas of the technology audience and how to achieve content effectiveness with this cohort. In Part 2 of our infographic series, “What Content Do Tech Professionals Prefer?” ...

  • Tapping Into the Minds of Tech Professionals

    How Tech Professionals Engage with Content [Infographic]

    February 3, 2017

    We may know a lot about technology professionals and their purchasing habits, but how might content specifically inform their behavior...

  • Is Your Content Marketing Tapping Into the Minds of Today’s...

    January 24, 2017

    Technology professionals are savvy and sophisticated, so when it comes to examining why they value content and the role it plays in...

  • Tech By the Numbers

    Tech By the Numbers: Understanding Tech Buyers [Infographic]

    December 1, 2016

    Today’s technology purchase path is complex and increasingly dependent upon sophisticated mastery of the customer journey and its...