Editor’s Note: This is the third blog post in our Rise of the Review Economy series we are creating with G2Crowd. View our first and second posts here. As the saying goes, it’s impossible to please everyone. But in the world of B2B reviews, a frustrated or unhappy customer can be one of your biggest assets. Let us explain. Today’s buyer selection process...
Posts by Meghan Brockmeyer
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Cloud computing is the most disruptive force in IT spending since the early days of the digital age — and, needless to say, the race to win and protect market share among cloud service providers (CSPs) is no joke. In fact, the three most recognizable solutions (we bet you can easily name them all) continue to dominate IaaS growth and adoption YoY, according to...
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- Marketing For Tech Companies
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In our efforts to help security marketers reach their audience in the best way possible, oftentimes it helps to go right to the source — and where better to go than LinkedIn’s own Chief Information Security Officer, Cory Scott. We recently spoke with Cory, covering a wide range of topics from IT management to trust and branding in the modern internet era. He was...
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Over the last few weeks, we’ve championed thought leadership, member voices, and marketing strategies that tackle dynamic...
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From Bitcoin and Blockchain to hacks and ransomware, security is a hot topic in tech. According to a recent Cybersecurity Ventures...
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Consider this alarming statistic: 84% of organizations have experienced a security breach, but 74% don’t know where the breach...