Posts by Meghan Brockmeyer

From the start, Hewlett Packard Enterprise knew it had a monster campaign on its hands. “During the very first meeting when our agency presented the monster, we were sold,” HPE’s McKaela Doherty recalls. “We saw this giant lumbering character coming to life on-screen and knew it was something special.” Now comfortable in the hallways of its new home, the “IT...

Today’s B2B technology marketers work hard to reach a more nuanced and diverse audience than ever before. With innovative, new solutions powering more of the modern organization, sharp, savvy customers expect successful outcomes and flexible, longer-term value from their vendor. Simply put, the age of enlightened technology buying is here. As we uncovered in our...

Earning a top spot when it comes to vendor consideration is no easy task — especially when less than 20% of decision-makers will consider a new technology vendor this year, as revealed in our 2019 “Enlightened Tech Buyer” report. However, even with limited space on a company shortlist, we see the number of IT projects expanding, with new business technology...