Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Orchestrating Sales and Marketing Partnerships to Win Today’s Enlightened Tech Buyers

    Orchestrating Sales and Marketing Partnerships to Win Today’s Enlightened Tech Buyers

    July 25, 2019

    The technology space is highly competitive, dominated by large players and characterized by a long, oftentimes complex buying process. Making the shortlist in this industry is hard — less than 24% of decision-makers will consider a new technology vendor this year, data from our 2019 Enlightened Tech Buyer report reveals. Thus, technology companies must seek out...

  • Is Post-Sale Support the Last Great Marketing Differentiator?

    Is Post-Sale Support the Last Great Marketing Differentiator?

    July 18, 2019

    A marketer’s primary focus has always been getting people through the door so that sales can eventually close a deal. But in today’s dynamic and competitive buyer landscape, the customer experience, particularly that which occurs post-sale, is vital to maintaining customer success, upselling, cross-selling and driving long-term ROI. Being that marketers are...

  • Taming the Monster

    Taming the IT Monster: A Technology Marketing Discussion with HPE’s McKaela Doherty and Chris Drago

    May 29, 2019

    From the start, Hewlett Packard Enterprise knew it had a monster campaign on its hands. “During the very first meeting when our agency presented the monster, we were sold,” HPE’s McKaela Doherty recalls. “We saw this giant lumbering character coming to life on-screen and knew it was something special.” Now comfortable in the hallways of its new home, the “IT...

  • Tech Targeting

    Targeting Technology Buyers: Reaching New Decision-Makers...

    May 23, 2019

    Today’s B2B technology marketers work hard to reach a more nuanced and diverse audience than ever before. With innovative, new...

  • Enlightened Tech Buyer

    Let's Talk About Shortlists: How to Win Over the Hearts and...

    May 17, 2019

    Earning a top spot when it comes to vendor consideration is no easy task — especially when less than 20% of decision-makers will...

  • The Guide to B2B Video that every tech marketer should read

    The Guide to B2B Video That Every Tech Marketer Should Read

    April 17, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. Products that are too complicated,...