With threats, hacks, and breaches emerging at all ends, it’s more important than ever to differentiate your solution’s messaging and help prospects and customers navigate the new-normal world of security. Luckily, LinkedIn insights and a strong content marketing strategy can aid in effective strategies to build relationships with modern security professionals....
Posts by Meghan Brockmeyer
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- Topics:
- Marketing For Tech Companies
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When it comes to technology buying, today’s Millennial and Gen X decision-makers demand more from sales reps than ever before. Gone are the days of purchasing new solutions without full and informed support from key players in IT, finance, marketing, operations, and business development. In fact, the size of committees involved in deciding, influencing, and...
- Topics:
- Marketing For Tech Companies
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As the lines between B2B and consumer technology marketing increasingly blur and intersect, professional data on today’s consumer electronic, software, and hardware audiences can help unlock key insights to more effectively target new audiences. At LinkedIn, we’re fortunate to easily tap into the content-consuming, selling, and learning behaviors of over 467...
- Topics:
- Marketing For Tech Companies
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As Millennials embrace more influential and defined roles across the enterprise, excess hype has disfavorably characterized their work...
- Topics:
- Marketing For Tech Companies
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When you’re a marketer communicating with the technology industry, one that is itself characterized by rapid technological...
- Topics:
- Marketing For Tech Companies
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In last week’s, “How Tech Professionals Engage with Content,” we explored the path tech professionals take when engaging with content...
- Topics:
- Marketing For Tech Companies