Meghan Brockmeyer

Posts by Meghan Brockmeyer

  • Behind the Lens

    Marketing Through the Lens of U.S. Network Security & Computer Networking Pros

    April 5, 2017

    With threats, hacks, and breaches emerging at all ends, it’s more important than ever to differentiate your solution’s messaging and help prospects and customers navigate the new-normal world of security. Luckily, LinkedIn insights and a strong content marketing strategy can aid in effective strategies to build relationships with modern security professionals....

  • Future Tech Buyers Have New Expectations From Your Sales Org

    March 29, 2017

    When it comes to technology buying, today’s Millennial and Gen X decision-makers demand more from sales reps than ever before. Gone are the days of purchasing new solutions without full and informed support from key players in IT, finance, marketing, operations, and business development. In fact, the size of committees involved in deciding, influencing, and...

  • Marketing Through the Lens of Consumer Electronics, Software, and Hardware Pros

    March 24, 2017

    As the lines between B2B and consumer technology marketing increasingly blur and intersect, professional data on today’s consumer electronic, software, and hardware audiences can help unlock key insights to more effectively target new audiences. At LinkedIn, we’re fortunate to easily tap into the content-consuming, selling, and learning behaviors of over 467...

  • The Future Tech Buying Committee

    The Future Tech Buying Committee: What Marketers Need to...

    March 17, 2017

    As Millennials embrace more influential and defined roles across the enterprise, excess hype has disfavorably characterized their work...

  • Marketing Through the Lens of Internet & IT Pros

    March 8, 2017

    When you’re a marketer communicating with the technology industry, one that is itself characterized by rapid technological...

  • What Content Do Tech Professionals Prefer?

    What Content Do Tech Professionals Prefer? [Infographic]

    February 9, 2017

    In last week’s, “How Tech Professionals Engage with Content,” we explored the path tech professionals take when engaging with content...