Melissa Selcher

Posts by Melissa Selcher

  • Guiding Marketing Principles

    In This Together: Sharing Our COVID-19 Learnings

    March 16, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. As a communications and marketing professional for over two decades, I’ve seen my fair share of crises. The COVID-19 crisis is unlike any before, in terms of the pace, the global intricacies, and the very real personal and professional implications of every decision...