Menaka Thillaiampalam

Posts by Menaka Thillaiampalam

  • How LinkedIn’s Unique Triangulation of Trust Can Help Healthcare Companies Face Up to Key Challenges

    August 2, 2017

    The healthcare industry is undergoing significant changes. Political issues, rising prices and increased competition have created an environment high on volatility and low on trust. Our latest eBook Rethink the Client Journey: Healthcare examines how healthcare can learn from other verticals in creating trusted customer journeys for B2B and B2C audiences....

  • Rethink the Client Journey: Management Consulting Services

    Rethink the Client Journey: Management Consulting Services

    June 29, 2017

    Today’s management consulting services CMOs are under pressure to create content and in particular thought leadership that establishes their brand as a subject matter expert. But regardless of volume, producing innovative and compelling thought leadership that differentiates your firm from its competitors is a challenge. And the stakes are high: after consuming...

  • LinkedIn Marketing: Financial Services

    Introducing a Financial Services Content Hub

    May 10, 2017

    Financial services marketing is changing. Disruption is everywhere we turn and as a marketer you have to have the right knowledge and react quickly as these forces of change reshape every financial services sector. At LinkedIn Marketing Solutions: Financial Services we see two broad forces disrupting finance. The first of these is digital disruption, which is...

  • A Highly Targeted Thought Leadership Campaign Achieves...

    March 15, 2017

    Nowadays, High Net Worth Individuals (HNWIs) are increasingly self-directed and question the value of any content they receive.  So...

  • Case Study: How American Express’ Ambitious Acquisition Strategy Leads to High Conversion Rates

    Case Study: How American Express’ Ambitious Acquisition...

    March 2, 2017

    Small to medium size business owners (SMBs) are at the heart of any established community, and financial support is critical to help...

  • Millennials

    LinkedIn Research Reveals 5 Key Findings About High Net...

    February 2, 2017

    By 2020, Millennials and Generation X will control $30 trillion of investable assets. So it’s extremely important that wealth managers...