Meredith Anderson-McDonald

Posts by Meredith Anderson-McDonald

  • The B2B Marketer's Six-Step Guide to Creating Effective Content [SlideShare]

    The B2B Marketer's Six-Step Guide to Creating Effective Content [SlideShare]

    August 1, 2016

    Imagine your boss drives you out into the middle of nowhere. No street lights. No cell reception. Before you can ask what’s going on, she says, “Meet me at the finish line,” and kicks you out of the car. As her tail lights fade into the distance, you realize you have no idea how to get to the finish line. You don’t even know what "the finish line" looks like....