Michael Fauscette

Posts by Michael Fauscette

  • B2B Beat: The Role of Influencers in Today's Software Buying Process

    July 3, 2016

    This special B2B Beat guest post was contributed by Michael Fauscette, Chief Research Officer of G2 Crowd. Consumer buying behavior has gone through a significant change over the past decade, mostly due to the availability of information and the ease of connecting to peers. Add in the proliferation of smart mobile devices and the result is that we have all...