Mike Menkes

Posts by Mike Menkes

  • Woman putting briefcase on table

    Using Scenario Planning to Protect Your Marketing Plan

    January 12, 2021

    Editor's note: This post was written by Mike Menkes, Senior Vice President at Analytic Partners. Plans do not always go as expected. Business leaders have been starkly reminded of this reality, re-emphasizing the vital importance of scenario planning in a smart business strategy. Luckily, we now operate in a world where data and technology are empowering new...