We hear plenty of talk about breaking down organizational silos. And it’s a worthwhile goal. After all, your customers shouldn’t suffer a poor experience simply because of your organizational structure. But to understand how to more meaningfully align to their customers, companies need to first create a customer journey map. Just as many say “content marketing”...

Posts by Mike Weir
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- Topics:
- sales and marketing
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You wouldn’t use a yardstick to measure a cup of water. Nor would you use a thermometer to gauge the tire pressure in your wheel. It’s becoming equally clear to B2B marketers that traditional vanity metrics aren’t suited for giving us an accurate read on the business impact of our ad campaigns. Standards such as click-through rate, cost-per-click, and even total...
- Topics:
- LinkedIn B2B Marketing
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Rise of the Review Economy: 7 Ways Marketers Can Use Product Reviews Throughout the Entire Funnel
Mike Weir January 18, 2018
Editor’s Note: This post is the fourth in our “Rise of the Review Economy” series produced in conjunction with G2Crowd. Other posts from this series can be viewed here. The value of product reviews is growing, and growing fast. No longer are reviews solely lower funnel marketing opportunities. Effective marketers are beginning to understand that product...
- Topics:
- B2B Marketing Influencers
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7 Key Trends Determining the Future of B2B Marketing
Mike Weir September 17, 2017
Editor's Note: Peter Weinberg and Jon Lombardo contributed to this post, which is based on a presentation Mike Weir delivered at...
- Topics:
- B2B Marketing Beat
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VAR Call to Action: It’s Time to Take Charge
Mike Weir November 9, 2016
In today’s marketplace, VARs have the opportunity, and requirement, to create a brand and reputation that stands out and shows the...
- Topics:
- Tech Marketing
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Tech Marketers, We Have to Stop Kidding Ourselves
Mike Weir September 14, 2016
As tech marketers, we have to stop kidding ourselves. Not every brand is the market leader, not every product is well-known. Countless...
- Topics:
- Tech Marketing