Mindaou Gu

Posts by Mindaou Gu

  • LinkedIn Ads Transparency

    Making Advertising More Transparent on LinkedIn

    May 21, 2019

    At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment. To bring even greater transparency to ads on LinkedIn, we are...

  • Automated Bidding

    Better ROI for Less Work: Introducing Automated Bidding for Sponsored Content on LinkedIn

    August 29, 2018

    You have a great campaign ready. Creative is set, targeting looks good — but now, you have to figure out what you have to bid. You are always trying to deliver the best performance and ROI for your campaign, and the bid plays a crucial part in this. If you bid too low, you risk missing out on your ad being seen by its target audience and your campaign...