Mindaou Gu

Posts by Mindaou Gu

  • LinkedIn Ads Transparency

    Making Advertising More Transparent on LinkedIn

    May 21, 2019

    Editor's Note: The Ads tab on LinkedIn Pages, which was introduced in May 2019, is now accessible via a content filter. At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members...

  • Automated Bidding

    Better ROI for Less Work: Introducing Automated Bidding for Sponsored Content on LinkedIn

    August 29, 2018

    You have a great campaign ready. Creative is set, targeting looks good — but now, you have to figure out what you have to bid. You are always trying to deliver the best performance and ROI for your campaign, and the bid plays a crucial part in this. If you bid too low, you risk missing out on your ad being seen by its target audience and your campaign...