Mollie Jolliffe

Posts by Mollie Jolliffe

  • Portrait of a woman in a rose colored jacket, looking directly into the camera.

    B2B Decision-Making Is as Personal as It Is Professional

    December 22, 2020

    Business is personal: this is the overarching theme of Merkle B2B’s new research report, “Architecting the Ultimate Customer Experience: Introducing the 4 Brand Superpowers that Make it Happen.” We’re seeing tried and true B2B marketing practices of the past (think lead generation-focused, email heavy, and product-first messaging) fade into the background as...