Events are a great tool to have in your marketing arsenal. In Australia last year, 72% of marketers used events to further their marketing goals. Done right, events are a powerful way to engage your target audience, accelerate the sales cycle and built brand equity. But hit a pothole (or three) and the results could be painful — it’s not just time and money down...
Posts by Nell Norman-Nott
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- Topics:
- LinkedIn B2B Marketing
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Earlier this week, I was fortunate enough to be one of 36 marketers in Australia invited by content agency King Content to attend a breakfast with Joe Pulizzi and Robert Rose of the Content Marketing Institute, along with SlideShare expert Todd Wheatland. The breakfast followed hot on the heels of Content Marketing World Sydney and offered the chance to get up...
- Topics:
- Marketing Events
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The University of Queensland Business School approached LinkedIn to engage business professionals and to promote their event, 'NEXT? The Future of Business Q&A,’ which proudly featured Sir Richard Branson as a panel member. The campaign, which consolidated on the strategic repositioning and rebranding for the School, aimed to articulate how the...