Nick Besbeas

Posts by Nick Besbeas

  • Succeeding Together: Career Advice from Marketing Leaders at LinkedIn, Facebook, Salesforce, and Twitter

    September 2, 2014

    [caption id="attachment_4286" align="aligncenter" width="650"] From left to right: Nick Besbeas, VP Marketing at LinkedIn; Gary Briggs, CMO at Facebook; Lynn Vojvodich, CMO at Salesforce; and Joel Lunenfeld, VP Brand Strategy at Twitter.[/caption] Marketing Leaders Share Career Advice at LinkedIn's Global Marketing Offsite I recently hosted an offsite with my...

  • LinkedIn: Helping B2B Marketers Build Relationships That Matter

    May 30, 2014

    Editor’s Note: This content was featured in a keynote presentation delivered by Nick Besbeas, LinkedIn’s VP Marketing & Customer Operations, at the BMA 2014 conference in Chicago, IL. You can watch the full presentation here. I have been a performance marketer my entire life. I used to think about audiences of people as “how do I define the right target, segment...

  • What HP’s 1 Million LinkedIn Followers Means for Marketers [INFOGRAPHIC]

    February 28, 2013

    HP has just achieved a major milestone: they’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals that matter to their business, in real time.   Given that...