Nick Mangum

Posts by Nick Mangum

  • How to Curate Good Content: Insights From the Top Broadcasts on LinkedIn Elevate

    How to Curate Good Content: Insights From the Top Broadcasts on LinkedIn Elevate

    August 6, 2018

    Building your brand reputation on social media involves more than just your brand accounts. For maximum impact, more brands are engaging their employees by helping them to share content in a way that facilitates success for both the employee and the brand. As a result, many organizations have created employee advocacy programs to make it easy for their employees...

  • How Your Employees Can Increase Your Content Marketing Influence

    How Your Employees Can Increase Your Content Marketing Influence

    June 29, 2016

    We all know that content is king, and marketers are always looking for more ways to increase engagement with their content. One of the best ways to drive engagement is through a company’s best advocates - its employees. Your employees’ networks are huge; on average they’re 10x larger than your company page followers.. Employees are also 3x more trusted than CEOs...

  • LinkedIn Research Reveals Why Your Employees' Voices Matter on Social

    March 15, 2016

    Conventional wisdom has always lauded the power of “word of mouth” messaging and the belief that people trust people. Understanding this, more and more companies are investing in employee advocacy programs to help engage their employees’ networks in a more authentic way. But how powerful is this? How much more engaging is it when employees share content? In...