Nikhita Arora

Posts by Nikhita Arora

  • Zycus Achieves 7.4x ROI through Precision Targeting on LinkedIn

    Zycus Achieves 7.4x ROI through Precision Targeting on LinkedIn

    October 4, 2020

    Digital transformation has brought brands closer to their audiences. However, the problem of having easy access to broad audiences can make it more challenging to engage the right customers. Even potential customers with little to no interest in your brand offerings want to"'know more" or "read more." Zycus, a global provider of source-to-pay procurement...

  • LinkedIn and L&T Technology Services

    L&T Technology Services Leveraged LinkedIn Campaigns to Generate a $35M Sales Pipeline

    March 6, 2020

    The more the world of business expands, the greater the demand for customisation. Business expansion now calls for an intensely personal and local understanding of market nuances. That’s where insights, technology and efficiency can change the game. As a company that believes in disrupting traditional ways of doing business, L&T Technology Services Limited, a...

  • B2B and B2C Marketing

    Why B2B Marketers Should Put on Their B2C Hats

    December 18, 2019

    What strikes me about the B2B marketers I met in India is that they are more analytical than their peers in other geographies who focus on the qualitative perspective of research outcomes. They want to know the numbers behind insights and how findings have been generated. It’s a testament to the fact that while marketing, in general, is becoming a more...

  • AMFI Success Story on LinkedIn

    How LinkedIn’s ‘Know Your Audience Strategy’ Establishes...

    August 7, 2019

    Working professionals are continuously looking for ways to make their hard-earned money work for them. Indian investors have...