Nikhita Arora

Posts by Nikhita Arora

  • LinkedIn and L&T Technology Services

    L&T Technology Services Leveraged LinkedIn Campaigns to Generate a $35M Sales Pipeline

    March 6, 2020

    The more the world of business expands, the greater the demand for customisation. Business expansion now calls for an intensely personal and local understanding of market nuances. That’s where insights, technology and efficiency can change the game. As a company that believes in disrupting traditional ways of doing business, L&T Technology Services Limited, a...

  • B2B and B2C Marketing

    Why B2B Marketers Should Put on Their B2C Hats

    December 18, 2019

    What strikes me about the B2B marketers I met in India is that they are more analytical than their peers in other geographies who focus on the qualitative perspective of research outcomes. They want to know the numbers behind insights and how findings have been generated. It’s a testament to the fact that while marketing, in general, is becoming a more...

  • AMFI Success Story on LinkedIn

    How LinkedIn’s ‘Know Your Audience Strategy’ Establishes AMFI at Every Stage of an Investor’s Life

    August 7, 2019

    Working professionals are continuously looking for ways to make their hard-earned money work for them. Indian investors have traditionally placed more faith in avenues that guarantee the safety of fixed returns. In recent times, however, the market has opened to investing in opportunities that accept more risk. But what comes in the way of whole-hearted adoption...