Posts by Nishita Lalvani

We are mid-way between Diwali and Christmas, a good time to pause and prepare for a new beginning. For Indian marketers, this quarter has been a particularly busy one – with the eCommerce sale blitzkrieg and quick turnaround demonetization campaigns, in addition to traditional end of year planning responsibilities. This is the time to reflect on the year, by...

Creativity has traditionally been considered the bedrock of content creation, and living in India we have no dearth of inspirational stories on which to base great content. However, a successful content marketing program needs more than just creativity — it needs to be balanced with an understanding of the audience, the analytical ability to tie content programs...

The art of storytelling has developed strong roots in India over the ages. While the obvious citations of the epics like the Mahabharata, children’s stories like the Panchatantra, and folk theatre come to mind, perhaps what underscores our affinity for storytelling in today’s age is the way so many of us in India enjoy weaving tales to explain everyday...