Olivier Legrand

Posts by Olivier Legrand

  • Lenovo Tells Its Story to IT Buyers Using Sponsored Updates [VIDEO]

    October 3, 2013

    Like most technology companies, PC developer Lenovo was searching for opportunities to get the attention of its target audience: IT buyers. So when Lenovo was presented with the prospect of being one of the beta partners for LinkedIn’s Sponsored Updates, it was an opportunity they simply couldn’t pass up. “Who we really wanted to get in front of was the decision...

  • How LinkedIn Followers Boost the Samsung Mobile Brand [INFOGRAPHIC]

    March 21, 2013

    Samsung Mobile recently completed a successful campaign on LinkedIn to build relationships with early adopters and influencers with a passion for consumer technology. The results demonstrated the high quality and value of the 165,000 professionals it acquired as followers. Using LinkedIn’s Company Page and Status Updates, Samsung Mobile built valuable...