Orlando Wood

Posts by Orlando Wood

  • What Should Ads Look Like in the Time of Recession?

    What Should Ads Look Like in the Time of Recession?

    April 21, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2020. This guest post, contributed by Orlando Wood, Chief Innovation Officer of System1, is part of a B2B Institute series of data-driven articles exploring the effectiveness of advertising during an economic downturn. The first article in the series, written by...