Orlando Wood

Posts by Orlando Wood

  • What Should Ads Look Like in the Time of Recession?

    What Should Ads Look Like in the Time of Recession?

    April 21, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. This guest post, contributed by Orlando Wood, Chief Innovation Officer of System1, is part of a B2B Institute series of data-driven articles exploring the effectiveness of advertising during an economic downturn. The first article in the series, written by Peter Field...