With more than one third of all professionals on the planet on LinkedIn, there is a ripe opportunity for brands to leverage the buying power of professionals on our platform. And research proves it. As many brands on LinkedIn already know—professionals are consumers, too, and some of the most influential are on LinkedIn. These “Prosumers” are some of the most...
Posts by Patty Cox
Patty Cox September 19, 2013
Research has shown that LinkedIn members are more than twice as likely to be in the market for a vehicle than the general U.S. population, and with buying power to convert, this influential audience has become increasingly attractive to the auto brands LinkedIn works with. Furthermore, over 1/3 of in-market LinkedIn members say auto brands have an opportunity to...
Patty Cox August 27, 2013
Gone are the days when LinkedIn was viewed as a marketing platform strictly for B2B companies. With a growing network of over 238 million professionals on LinkedIn today, we have helped B2C brands build relationships with some of the most affluent, educated, socially influential consumers worldwide. It’s no surprise, then, that automotive brands have started...
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