Paul Petrone

Posts by Paul Petrone

  • Marketers looking at computer

    Want to be a Great Marketer in 5 Years? Master These 4 Skills

    October 5, 2017

    Marketing has gone through a tremendous transformation over the past few decades, and by all indications, that’ll continue. Not that long ago, it was very much the Mad Men approach: make something beautiful and splatter it across on one of three channels (TV, print, mail). It was very difficult to tie specific campaigns to revenue, so creativity and “it feels...