Pavels Kilivniks

Posts by Pavels Kilivniks

  • A group of three women and two men, students at a university, sitting around a large desk together in conversation in a library. Books and laptop devices are shown.

    Are Certificates Taking Students Away from Graduate-Level Programs?

    June 18, 2021

    The last few years have seen an explosion of new ways for people to obtain education beyond a bachelor's degree. Answering the demand from students for programs that are flexible, convenient, and focused on specific skills, higher-education providers have created a wide variety of new offerings, ranging from traditional, advanced degrees to stackable degrees and...

  • A man smiling sitting at his desk while looking towards the camera. A large bookshelf with design binders lines the background

    Higher Ed Marketers: Do You Know the True Cost of Bad Leads?

    April 16, 2021

    Your goal is encouraging prospective students to raise their hand and ultimately enroll at your school. And I’m sure you closely monitor your cost per lead and enrollment. But we’ve seen a sizable number of Higher Ed marketers overlook a key number in their formula. Few include all the costs associated with acquiring their leads: the cost to qualify leads along...

  • A woman sitting at a small round table in a library with her laptop open while smiling and looking directly at the camera.

    Harness the Network Effect to Boost Enrollment in Your Online School

    September 18, 2020

    Editor's Note: A version of this post originally appeared on LinkedIn. Modern consumers researching a major purchase no longer blindly trust the company selling the product or service under consideration. Instead, they consult their personal network of friends, family, and acquaintances for feedback and recommendations. Similarly, prospective students of online...