Pete Schott

Posts by Pete Schott

  • Q&A: Everything You Wanted to Know About LinkedIn Lead Accelerator and Weren’t Afraid to Ask

    May 8, 2015

    Recently we hosted a live demo of LinkedIn Lead Accelerator in which LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian walked registrants through the platform. The tutorial served as a step-by-step walk-thru, showing marketers like you how to target high value audiences, sequence messaging and ultimately increase...

  • How to Use Display Advertising to Recruit Quality Talent at Scale

    September 17, 2014

    What companies come to mind when thinking about recruiting and job searching? LinkedIn, Monster, CareerBuilder? There is no shortage of websites for recruiters to find people looking for jobs. However ManPower’s 2014 Talent Shortage survey found that more than 40 percent of U.S. employers are having difficulties filling open positions. The “war on talent” maxim...

  • How Lenovo Use Display Advertising to Reach SMB Professionals

    August 13, 2014

    According to U.S. Census Bureau data from 2011, businesses with fewer than 500 workers accounted for 99.7 percent of the total 5.68 million employer firms in the United States. Those with less than 20 workers made up 89.8 percent. The people working in those businesses spend money to keep it running. You like money. That’s a lot of opportunity! But with such a...

  • How DIRECTV for Business Channels Display Advertising...

    April 30, 2014

    When your lead generation numbers fall short you get stressed. When you get stressed you make poor decisions. When you make poor...

  • How SaaS Marketers Target Precise Business Audience Online

    November 14, 2013

    While the term “software as a service” or “SaaS” is used to identify cloud-based software companies, the audiences and industries they...

  • How Avid Syncs Display Ads with Email to Increase Marketing...

    November 5, 2013

    What features are most important to you as a current or prospective user of marketing automation? According to the 2014 B2B Marketing...