Pete Schott

Posts by Pete Schott

  • How Luxury Brands Target High Net Worth Audiences Online

    October 29, 2013

    Today’s luxury brand marketers are hard-pressed to find the right marketing technologies that will support the ways they reach and influence high net worth audiences. Most marketers already know what luxury consumers want, how they differ among mature markets vs. emerging markets (pg. 13), and what messages resonate most—the difficulty comes in finding ways to...

  • How Brands and Agencies Reach Financial Advisors Wherever they Are Online

    September 18, 2013

    With only 316,000 financial advisors estimated to be working in the United States (Forbes)—a number that is expected to drop below 300,000 by 2016—it’s harder than ever for marketers to precisely target their marketing communications towards this high-profile audience. The demand for access to financial advisors online is so strong in fact that from our own...

  • How Higher Education Programs Use Display Ads to Drive Awareness, Applications, and Enrollment

    August 27, 2013

    Whether you’re marketing an MBA program, four-year university, technical institute, or other type of higher education program, you have classroom seats to fill—and fill fast. CUnet’s 2012 Higher Education Marketing Benchmarking Report found that the top challenges for marketers of higher education programs are increasing enrollment and admissions, creating...

  • From Awareness to Engagement to Conversion: How Zuora...

    June 20, 2013

    Only 40 percent of B2B marketers believe that that their online marketing mix is meeting the needs of the sales pipeline, and 43...

  • A Marketer's Alphabet Soup: A Look Into DMP, DSP, SSP, and ...

    May 21, 2013

    In today’s digital marketing landscape there are an infinite number of acronyms. As a marketer, you might have KPIs (Key Performance...

  • Step Aside Marketers: Social Media Is for the Sales Team

    April 23, 2013

    A couple of weeks ago I wrote about how B2B marketers are learning to love social media for lead generation; now I want to explore how...