Peter Weinberg

Posts by Peter Weinberg

  • Advertising in a Downturn Revisited

    All-Weather Marketing

    May 7, 2020

    Editor's Note: This post was co-written by Jon Lombardo, Global Lead, The B2B Institute. Join Jon, Peter, and Ty Heath for the webinar, "All Weather Marketing: Weather the Storm and Win Market Share" on May 28. There are good times and there are bad times. Unfortunately, we are now living through bad times, with the COVID-19 pandemic plunging the world into...

  • 2019 B2B Marketing Trends

    2019 B2B Marketing Trends: Ideas For The Contrarian Marketer

    October 17, 2018

    The most profitable ideas are contrarian ideas. If you don’t believe me, re-watch The Big Short. In the years leading up to the 2008 financial crisis, a few misfit investors became convinced that the housing market was a bubble and decided to bet on a crash. All of their peers in the industry thought this was an act of madness. But when the market crashed in...

  • B2B Marketing Trends

    How the “Rules of Brand Investing” are Transforming B2B Marketing

    November 7, 2017

    Among the 7 trends transforming B2B marketing is a critical one that we call the “Rules of Brand Investing.” Historically, digital media planning/buying has been more of an art than a science. But B2B marketers are starting to realize that there may be a few iron-clad, quantitative rules for distribution – rules that need to be followed to maximize ROI. There...