Phillipe  Han

Posts by Phillipe Han

  • Your Top LinkedIn Conversion Tracking Questions Answered

    Your Top LinkedIn Conversion Tracking Questions Answered

    October 12, 2016

    Last week, Cassandra Clark and I hosted a webinar, “Introducing Conversion Tracking: Top Tips to Measure Your ROI and Optimize Your LinkedIn Ads.” When we host these webcasts, we are always blown away by the quality of questions we get from our audience. Unfortunately we didn’t have time to answer all of the questions posed during the webinar, so we’re...

  • Introducing Laser Focus: 10 Ways to Optimize Your LinkedIn Sponsored Content

    June 22, 2016

    There’s a reason that you and 94 percent of your fellow B2B marketers use LinkedIn to distribute content. It’s simply the right place to reach and engage more of the right people—the world’s professionals. And the more you use LinkedIn Sponsored Content to engage your prospects and promote your brand, the better you get at honing your message and zeroing in on...

  • 6 Mobile Tactics to Make Your LinkedIn Content Shine in 2016

    December 23, 2015

    With the end of the year approaching and people cozying up by the fireplace to celebrate the holidays, many will flock to their tablets and smartphones to consume content. On LinkedIn, for example, more than half of our traffic comes from mobile devices -- and the holidays are no exception to this trend! A strong mobile strategy for your LinkedIn advertising is...