Pradeep  Chopra

Posts by Pradeep Chopra

  • Desi Marketing Project

    Why All Marketers Should Educate Their Sales Teams on Digital

    January 13, 2019

    Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content marketing in India. This post was contributed by Pradeep Chopra, CEO, Digital Vidya.   According to a joint research study by Marketo and Reachforce, sales and marketing alignment can help a company become 67% better at closing...