Puneet Nagpal

Posts by Puneet Nagpal

  • The Sophisticated Marketer’s Guide to Events: India

    January 2, 2018

    For many B2B marketers in India, events are a tried-and-tested, and well-loved tactic. On average, brands reserve 25-30% of their budgets for creating or sponsoring events, according to a report from KPMG India. Marketers in India invest in events for good reason. Ours is a society built on relationships and face-to-face events are an excellent opportunity to...