Randy  Frisch

Posts by Randy Frisch

  • Getting and Keeping Buyers’ Attention in the Age of “OK Google”

    Getting and Keeping Buyers’ Attention in the Age of “OK Google”

    June 13, 2018

    Editor's Note: This post was contributed by Uberflip Co-Founder, CMO & President, Randy Frisch. There’s been a huge shift in my house. Just three years ago I brought home a Sonos player. My son thought it was the coolest thing and before I knew it the black cube had found a home in his room. It wasn’t long until my daughter needed one too and the house was...

  • MarTech’s Getting Tough to Navigate: 5 Resources to Find Your Way

    May 31, 2017

    Editor's Note: This guest post was written by Randy Frisch, President and CMO at Uberflip. Late last month, I received an email from Scott Brinker, of what I assumed was his latest summary of the martech (marketing technology) landscape. Upon first glance, I was relieved. It looked less cluttered than previous years. On second look, I realized the summary was...

  • A Challenge: Entertain With Your Content

    January 2, 2017

    I’d like to start with a very simple challenge: As content marketers, let’s be entertainers. Whether you’re writing a blog post, producing a video, or getting up in front of a live or virtual audience, how often do you really challenge yourself to ensure what you’re creating will be entertaining? It seems pretty obvious that this should be our No. 1 goal as...