Raymond Hwang

Posts by Raymond Hwang

  • LinkedIn’s Contact Targeting Expands the Power of Marketing Automation Platforms

    August 29, 2017

    When LinkedIn Matched Audiences launched in April, one of the key capabilities it offered advertisers was the ability to reach known prospects and customers with advertising on LinkedIn. By setting up a data integration with your company’s contact management platforms, you can combine the valuable contact information of your known prospects and customers with...

  • How to Unleash LinkedIn’s Audience Targeting Capabilities [eBook]

    May 3, 2017

    With a professional network of more than 500 million members, it’s easy to find your ideal audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title, company, industry, seniority, education—there’s no shortage of data you can use to refine your targeting. But with so many professional targeting options, where do you get...

  • Turn your LinkedIn Sponsored Content into a Sponsored InMail in 10 minutes

    February 28, 2017

    With long-form content and no maximum character counts in the body, writing a LinkedIn Sponsored InMail message can seem daunting. If you’ve ever wondered what to do with all that white space, we’re here to help. The fastest way to get started with Sponsored InMail is by using creative you’ve already designed for other ad products like LinkedIn Sponsored Content...