On the topic of employer branding, Srajan Mishra, CEO of TSI Apparel, said, “Employer branding impacts business success by increasing revenue. Any company/customer would like to do business with a company that has a strong employer brand. If a company is known to be fair and just to their employees, it would directly result in a greater likelihood of customers...
Posts by Rebecca Feldman
- LinkedIn B2B Marketing
Video is everywhere you look, and there’s no denying it’s a great medium to convey a message. In fact, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. From movie trailers, to car commercials, to how-to videos, and more, companies have used video to advertise their wares for years. But what about using video...
Rebecca Feldman February 3, 2018
The connection between a company's consumer brand (the brand a business puts forward to potential customers) and employer brand (the brand it puts forward to potential employees) is growing rapidly. Research indicates that 81% of executives anticipate a strong connection between the two brands by 2020, according to the Universum 2020 Outlook: The State of...
- B2B Marketing Influencers
Rebecca Feldman December 5, 2017
Coke or Pepsi? I bet you can answer that question in less than a second flat. (Coke for me all the way!) Now, let me ask you another...
- B2B Content Marketing