Reem Abeidoh

Posts by Reem Abeidoh

  • Staying Connected

    Staying Connected and Productive with Virtual Events

    March 12, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. In a matter of weeks, coronavirus has changed the world of work. As businesses prioritize the safety of their communities, many in-person events and gatherings have been cancelled. This leaves people looking for ways to stay connected. We’ve heard from a lot of you as...

  • Illustration: Woman in front of computer screen

    How Marketing Budgets and Strategies Are Being Impacted by COVID-19

    July 1, 2020

    For marketers, few things are more valuable than context. Understanding how your brand fits into the specific context of your audience, your industry, and any given situation holds the key to success. That’s a key reason why our jobs are so difficult right now. We have no parallel context to fall back on when it comes to the pandemic. Modern society has never...

  • Emerging Best Practices for Engaging with Your Audiences

    Emerging Best Practices for Engaging with Your Audiences

    March 25, 2020

    Conversations on LinkedIn typically reflect what’s happening in the business world. In January and February, the top two hashtags on LinkedIn were #marketing and #leadership. So far in March, the top two hashtags are #coronavirus and #COVID-19. On LinkedIn the number of articles about coronavirus increased by 17X between February 1 and March 17. The biggest...

  • Business Leaders: Is Your Approach Truly Collaborative?

    Does Your Team Collaborate? Or Fauxllaborate?

    January 29, 2020

    I am a straight shooter, so let me keep it real. Collaboration is essential for two primary reasons. Why? No single individual has...

  • B2B Marketers: Holidays are Prime Time for Engagement

    December 19, 2019

    The holiday season is the busiest time of year for retailers and consumer brands, but what about marketers with a Business-to-Business...

  • Lead Like a Parent

    Lead Like a Parent: Five Lessons

    October 11, 2019

    I was recently invited to sit on a "Mom Bosses" panel at Advertising Week to explore an important topic many of us tackle everyday:...