The holiday season is the busiest time of year for retailers and consumer brands, but what about marketers with a Business-to-Business (B2B) focus? While it might seem counterintuitive, we wanted to see if there is an opportunity to get in front of B2B buyers over the holidays that marketers might be overlooking. To do this, we analyzed LinkedIn B2B engagement...
Posts by Reem Abeidoh
I was recently invited to sit on a "Mom Bosses" panel at Advertising Week to explore an important topic many of us tackle everyday: being a parent and being a leader. One critical thing I have learned from both of these roles is that being a parent has actually taught me how to be a better leader. That’s not to say it’s not a lot to juggle. It is. As one of the...
- B2B Content Marketing