Content is playing an increasingly important role in the B2B buying cycle. According to Google’s Zero Moment of Truth study, most buyers make it through 90% of their buying journey and consume an average of 10 pieces of content before reaching out to sales. In addition, LinkedIn research reveals that 92% of B2B buyers start with a general information search, and...
Posts by Ruby James
Ruby James November 20, 2020
There is no question that B2B startups are tasked with achieving aggressive revenue goals — and these growth expectations largely fall on Sales and Marketing. Both teams want high quality leads that convert (ideally within an expedited Sales cycle) into closed won revenue. LinkedIn’s research reveals that 87 percent of Sales and Marketing leaders believe that...
By nature, startups tend to make their own rules. Entrepreneurial thinkers don’t follow; they lead. In many cases, the very reason these growing young companies exist is to address an absence in the marketplace or create a new niche of their very own. In the classic words of Wayne Gretzky: “I skate to where the puck is going to be, not where it has been.” Still,...
- LinkedIn B2B Marketing