Russell Glass

Posts by Russell Glass

  • LinkedIn Partners With DataSift

    LinkedIn Partners With DataSift to Give B2B Marketers Advanced Data Insights

    January 18, 2017

    Today’s B2B content marketers live and die by data, and knowing what matters to their audiences can mean boom or bust. But with so much data to crunch, it’s harder than ever to cut through the noise and understand who they should target, how they should communicate and what kind of content to create. Today, we’re excited to announce the launch of PYLON for...

  • Why Marketers Should Get Excited About Microsoft’s Acquisition of LinkedIn

    December 16, 2016

    Last week, Microsoft announced that it had closed its acquisition of LinkedIn. I wanted to share a bit about what I think this deal means for digital marketers. Six months ago, when Microsoft announced its intention to acquire LinkedIn, Satya Nadella, Microsoft’s CEO, and Jeff Weiner, LinkedIn’s CEO, identified many benefits from the deal. At the time, Nadella...

  • Programmatic Buying for LinkedIn Display Ads

    LinkedIn Launches Programmatic Buying

    June 28, 2016

    The media-buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. We know that as a data-driven marketer you need more efficient ways to reach the right people. You want programs that meet, or better yet, beat specific performance metrics. It is our mission to help you fulfill your goals by making it...

  • Evolving Our Marketing Solutions Product Strategy

    February 8, 2016

    By now you may have heard that we’re evolving our Marketing Solutions product portfolio, and you may be wondering what this could mean...

  • 3 Highlights for Marketers from INBOUND 2015

    September 16, 2015

    The world of the SMB marketer can be a challenging one: breaking through the clutter with relevant and effective content using only...

  • How to Structure Your Marketing Team to Ensure Data Is...

    August 17, 2015

    When I was at Cannes Lions International Festival of Creativity for the first time a couple of months ago, I noticed some people were...