Russell Glass

Posts by Russell Glass

  • Why Marketers Should Get Excited About Microsoft’s Acquisition of LinkedIn

    December 16, 2016

    Last week, Microsoft announced that it had closed its acquisition of LinkedIn. I wanted to share a bit about what I think this deal means for digital marketers. Six months ago, when Microsoft announced its intention to acquire LinkedIn, Satya Nadella, Microsoft’s CEO, and Jeff Weiner, LinkedIn’s CEO, identified many benefits from the deal. At the time, Nadella...

  • Programmatic Buying for LinkedIn Display Ads

    LinkedIn Launches Programmatic Buying

    June 28, 2016

    The media-buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. We know that as a data-driven marketer you need more efficient ways to reach the right people. You want programs that meet, or better yet, beat specific performance metrics. It is our mission to help you fulfill your goals by making it...

  • Evolving Our Marketing Solutions Product Strategy

    February 8, 2016

    By now you may have heard that we’re evolving our Marketing Solutions product portfolio, and you may be wondering what this could mean for you. Here at LinkedIn, creating value for our members and customers is our true north. We work hard to measure how we’re delivering value and then adjust course when we see opportunities to deliver even more. With this in...

  • 3 Highlights for Marketers from INBOUND 2015

    September 16, 2015

    The world of the SMB marketer can be a challenging one: breaking through the clutter with relevant and effective content using only...

  • How to Structure Your Marketing Team to Ensure Data Is...

    August 17, 2015

    When I was at Cannes Lions International Festival of Creativity for the first time a couple of months ago, I noticed some people were...

  • LinkedIn and Marketo Announce Joint Nurture Solution

    April 14, 2015

    Two months ago, we announced an expansion of LinkedIn’s Marketing Solutions portfolio to help marketers more effectively reach,...