Russell Glass

Posts by Russell Glass

  • LinkedIn To Relaunch Sponsored InMail, Now with 100% Deliverability

    March 10, 2015

    This year, we’ve been talking a lot about creating the most effective platform for marketers who want to build trusted relationships with professional audiences. As part of that effort, I’m excited to introduce our newly revamped Sponsored InMail product, a direct and personalized way for marketers to reach their audience in their LinkedIn inbox across desktop...

  • LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio

    February 19, 2015

    Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder. That’s why I’m thrilled to introduce LinkedIn’s expanded Marketing Solutions portfolio, featuring the...

  • 6 Things You Should Know About Marketing Automation in 2015

    February 16, 2015

    Editor’s Note: This post originally appeared on Russ Glass’s LinkedIn profile. Learn more about publishing long-form content to your own LinkedIn profile here. This is the year when personalization will reach scale and deliver real and lasting value to customers. It might seem like too lofty of a prediction to make, given that the promise of true one-to-one...

  • CES 2015 Recap: How Marketers Can Use Big Data in the Path ...

    January 14, 2015

    This post by LinkedIn's Head of Marketing Products, Russell Glass, originally appeared on the Digitas blog as part of their coverage...

  • 5 Lessons from 'The Big Data-Driven Business'

    September 29, 2014

    Big data is forever changing the way businesses operate. But too many executives still aren’t grasping the huge opportunity that big...