This year, we’ve been talking a lot about creating the most effective platform for marketers who want to build trusted relationships with professional audiences. As part of that effort, I’m excited to introduce our newly revamped Sponsored InMail product, a direct and personalized way for marketers to reach their audience in their LinkedIn inbox across desktop...
Posts by Russell Glass
Russell Glass February 19, 2015
Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder. That’s why I’m thrilled to introduce LinkedIn’s expanded Marketing Solutions portfolio, featuring the...
Russell Glass February 16, 2015
Editor’s Note: This post originally appeared on Russ Glass’s LinkedIn profile. Learn more about publishing long-form content to your own LinkedIn profile here. This is the year when personalization will reach scale and deliver real and lasting value to customers. It might seem like too lofty of a prediction to make, given that the promise of true one-to-one...
- LinkedIn B2B Marketing
This post by LinkedIn's Head of Marketing Products, Russell Glass, originally appeared on the Digitas blog as part of their coverage...