This guest post was contributed by Ryan Johnson, who is the SEO Program Manager at Ricoh USA, Inc. In previous LinkedIn Marketing Solutions Blog entries, I described Ricoh USA’s plan to build an SEO strategy from the ground up and our approach to optimizing content for search. Now, as we move into the third quarter of this strategy, I’d like to focus on what...

Editor's Note: This guest was contributed by Ryan Johnson. It is the second in his series detailing the reworking of Ricoh USA's SEO program.  In my most recent LinkedIn post, I described Ricoh USA’s plan to build an SEO strategy from the ground up, including some steps any business needs to take before launching an SEO program. Now, roughly two quarters into...

This guest post was contributed by Ryan Johnson, who is the SEO Program Manager at Ricoh USA, Inc. In my experience, most Fortune 500 companies do not have a solid SEO strategy in place, and Ricoh USA, Inc. was no exception. After a series of recent web refreshes, our organic traffic was dropping precipitously. Some companies want an SEO strategy, but they don’t...