Each day, millions of marketers face the challenge of balancing “brand building” with “generating more leads.” This balance can sometimes cause marketers to choose one over the other, but why do we need to make this tradeoff? A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand in both digital and...
Posts by Ryan MacInnis
- LinkedIn B2B Marketing
Ryan MacInnis August 28, 2020
If you ask ten B2B startup marketers about their growth strategy, you get ten different answers. Before joining LinkedIn, I spent five years running early-stage marketing teams, from Seed stage with less than 10 people to Series B with more than 100 people. At each stage, the tactics I used were different, but the growth goals were always the same. B2B startup...