Ryan MacInnis

Posts by Ryan MacInnis

  • A man sitting outside on a wooden bench with his headphones on while he works on his open laptop.

    How Top Brands Use LinkedIn Pages to Strengthen Online Communities

    April 2, 2021

    It's never been harder to build and connect with communities, especially during a time when we're struggling to find unity. During a recent LinkedIn Live, Bloomberg, IBM and EY shared their vision for building communities online, and what you can learn about the three free features LinkedIn just announced to help you do that: Product Pages, My Company Tab, and...

  • A man in deep focus at his laptop computer while sitting at a desk in an office.

    Helping You Showcase Your Company's Products With New Product Pages

    December 15, 2020

    Today, 70% of buyers select products based on research they do online, which means your products’ reputation and visibility can make or break your business. In a world where everyone is competing for attention, you need effective ways to highlight your products so you can equip your customers and prospects with the insights they need to make more informed buying...

  • Two woman looking at a mobile phone

    Accelerate Your Brand and Demand Goals with LinkedIn’s New Playbook

    September 1, 2020

    Each day, millions of marketers face the challenge of balancing “brand building” with “generating more leads.” This balance can sometimes cause marketers to choose one over the other, but why do we need to make this tradeoff? A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand in both digital and...

  • Man working alone in a café

    Why Conversation Ads Are the Lead Gen Engine B2B Startups...

    August 28, 2020

    If you ask ten B2B startup marketers about their growth strategy, you get ten different answers. Before joining LinkedIn, I spent five...