Sally Keane

Posts by Sally Keane

  • How To Engage Your Heartland Target Audience Through Content on LinkedIn [VIDEO]

    May 7, 2014

    When Amanda Rendle, HSBC’s Global Head of Marketing for Commercial Banking and Global Banking & Markets, spoke earlier this year at LinkedIn’s FinanceConnect:14 event in NYC, she discussed how her company’s embrace of content marketing has allowed them to connect with the right audience and meet marketing objectives. So, how exactly does a company use content to...