Sam Karow

Posts by Sam Karow

  • Paid, Earned and Owned Data

    April 3, 2017

    This guest post was contributed by Sam Karow, Co-Founder of Adaptive Campaigns. Data, like media, comes in three forms: paid, earned and owned Data is close to my heart for a number of reasons. First, data enables marketers to invest dollars in intelligent, accountable, and predictable ways. Creating marketing investments that are so insightful, innovative and...

  • What's the Future of Creative? Three Words: Ads People Want

    November 17, 2015

    Editor's Note: This post was submitted by Sam Karow, CEO, Adaptive Campaigns, a real-time creative platform enabling predictive display in programmatic media. What is the future of creative? The answer is three simple words: “Ads people want.” “Ads people want,” these are the words my nine-year-old son uses to describe the work I am doing with real-time creative...