Sean Callahan

Posts by Sean Callahan

  •  5 Powerful Lessons From The World’s Most Influential CMOs 2020

    5 Powerful Lessons From The World’s Most Influential CMOs 2020

    October 2, 2020

    This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic racism challenged Chief Marketing Officers (CMOs) to engage with employees, customers, and communities in new ways.Their stories made the World’s Most Influential CMOs 2020 report our most important yet. We partnered with Forbes and Sprinklr to...

  • A couple sitting on a couch watching laptop in their PJ's with their dog

    Must-See TV: 7 Shows that Will Feed Your Marketing Mind

    September 22, 2020

    Sunday night’s EMMY Awards gave us plenty of ideas for TV shows to binge watch. But does binge-watching session give you a guilty feeling — like you could’ve been more productive for those three (okay five) hours? Let’s face it — if you’re reading a blog post about TV shows, you’ve succumbed to autoplay more than a few times. We all have. But why feel guilty...

  • Illustration for Global State of Sales Report

    7 Insights for Marketers from LinkedIn’s New State of Sales Report

    August 9, 2020

    It’s no secret that sales and marketing alignment is growing increasing crucial. As Jill Rowley, Advisor at LoopVOC, puts it: “The new reality is that sales and marketing are contiually and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.” Because...

  • 7 Great B2B Campaigns

    Get Inspired by 7 of Our Favorite B2B Campaigns from 2019

    January 6, 2020

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an...

  • Mother talking on phone and in front laptop on the kitchen island and son on tablet

    What’s Trending: Embracing Data

    May 4, 2020

    It seems like every day we see something new that reminds us that the world has changed. But the most effective marketers aren't...

  • Favorite Marketing Books

    A Roundup of Our Favorite Books for Marketers

    April 3, 2020

    Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place...