Posts by Sean Callahan

Marketers, in their heart of hearts, have always believed that marketing and advertising worked — that is, it drove revenue for their companies. And marketers aren't the only ones who feel in our bones that marketing works. Consumers seem to get it, too. Over the years, celebrated advertising campaigns have transformed brands and helped build corporate and...

The best conference sessions are like the best content marketing: They both provide useful information and are captivating at the same time. At Content Marketing World in Cleveland last week, there were three keynote sessions that stood out for delivering both insight and entertainment.   Tina Fey, the former "Saturday Night Live" head writer and creator of “30...

Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and product pages. Other times, you just need the elevator pitch. Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an...