Sean Callahan

Posts by Sean Callahan

  • Forbes Most Influential CMOs

    How Forbes’ Most Influential CMOs Are Using LinkedIn

    June 21, 2019

    Forbes released yesterday its 2019 list of “The World’s Most Influential CMOs.” Topping the list, which was compiled in partnership with Sprinklr and LinkedIn, was Unilever’s Keith Weed. In the report that contains the list, Forbes noted how the CMOs are taking advantage of the LinkedIn platform. Of the 50 CMOs on the Forbes list, 47 had LinkedIn profiles....

  • Targeting on LinkedIn

    Here’s How Audience Targeting Gets Easier with Objective Based Advertising on LinkedIn

    June 20, 2019

    Every advertising campaign in history has had an objective. They just haven’t always been clearly defined, and therein lies the problem. It’s tough to stay on course when you don’t have a specific destination in mind. This is what drove us to create objective-based advertising, which helps marketers pursue their goals on the platform with laser focus, partially...

  • LinkedIn Ad History Timeline

    Introducing “A Brief History of Advertising on LinkedIn” (Infographic)

    June 11, 2019

    LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every member of the global workforce,” has been through many changes since then — as this screenshot of the early LinkedIn homepage demonstrates. Acquired by Microsoft in 2016, LinkedIn, has over the years built a business with many...

  • LinkedIn Ad Review: Autodesk

    Introducing the LinkedIn Ad Review

    June 4, 2019

    With this post, we announce a new regular feature on the LinkedIn Marketing Blog: Introducing the LinkedIn Ad Review. Every month in...

  • ANA B2B Quotes

    12 Quotes That Defined the 2019 ANA B2B Masters of...

    June 2, 2019

    There were a number of remarkable moments that occurred on stage at the 2019 ANA B2B Masters of Marketing Conference that took place...

  • Leadership, Employee Engagement, Trust

    Leadership and Employee Engagement are Linchpins for Trust ...

    May 26, 2019

    The best ways to build trust with your customers are through honesty, transparency, and quality. Delivering on these fronts should be...