Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. The 2020 B2B Thought Leadership Impact Study confirmed with data what many of us have long assumed: Brands that succeed in building a culture of thought leadership have better reputations and higher sales figures. In other words, as my colleague Alex Rynne said in...
Posts by Sean Callahan
Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. This is it. This is the year you conquer your most ambitious LinkedIn marketing goals. Whether it's reaching a new follower milestone for your organization's LinkedIn Page, or driving a record number of quality leads, or crafting an award-winning campaign... the...
Sean Callahan November 25, 2020
Something is wrong with modern advertising. Orlando Wood knew it, but he couldn’t quite put his finger on the disconnect. In 2018, he read an enlightening work from the renowned psychiatrist and neuropsychologist Iain McGilchrist that opened his eyes, and led him down the path to writing his own book exploring the science of creativity in marketing. What’s the...
- B2B Content Marketing
Sean Callahan November 16, 2020
I don’t know about you, but for me, those few minutes right before a movie starts are pure bliss. What’s not to love? You’ve got your...
It took marketing communications agency Ogilvy six years to amass 500,000 followers on its LinkedIn Page. It took just two years to...
- LinkedIn Marketing News
Sean Callahan October 26, 2020
In it’s recently released report, US B2B Digital Advertising 2020, eMarketer estimates that B2B organizations in the United States...