In traditional marketing, reaching your target audience is like photographing a landscape. You take as wide a shot as you can, then look for points of interest in the print. Digital marketing upgrades your camera to a night-vision model with a zoom lens. You don’t have to go as wide as possible and hope for the best. You can zero in on your most valuable...
Posts by Sean Callahan
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- Topics:
- LinkedIn B2B Marketing
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SiriusDecisions 2017 Summit concluded Friday after four days of discussion that revolved around digital transformation. The Summit’s presentations, which included a keynote from the folk singer Jewel, covered the trends that are rapidly changing the marketing world — from content and data-driven marketing to sales and marketing alignment and account-based...
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Transformation is the watchword at the SiriusDecisions 2017 Summit. It’s also a watchword in digital marketing in general, which challenges us with the pace of its change on a daily basis. Change is happening so fast, it has — apparently — even altered what marketers find sexy. “I think data is incredibly sexy. I don’t know what that says about me. But I do,”...
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You’re tasked with steering your company to programmatic advertising. No need to panic. We've created your Ultimate Guide to...
- Topics:
- LinkedIn B2B Marketing
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Jewel delivered the keynote address to kick off Sirius Decisions 2017 Summit in Las Vegas. (I feel I must pause here to say, yes, that...
- Topics:
- Content Marketing Events
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There is an intelligent robot in my kitchen. It’s invisibly connected to thousands of supercomputers and the vast library of all human...