Looking for some peace and quiet this week? Head down to your local gym. There was likely a massive influx of new members for the first couple of weeks, but by now the flood has slowed to a trickle. If you were one of those hopeful new recruits, don’t feel bad: It’s estimated that 80% of all New Year’s resolutions fail by February. How can we keep our marketing...
Posts by Sean Callahan
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- Topics:
- Marketing Trends
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When it comes to content marketing and thought leadership, Amisha Gandhi, VP-Influencer Marketing and Communications at SAP, Ariba, and Fieldglass, has a simple philosophy: "Don't be a taker; be a giver." Oh, and avoid being too sales-y, Gandhi says in the latest Making Growth Happen video. Just be useful. "A lot of companies think they're sharing their thought...
- Topics:
- B2B Marketing Influencers
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How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over during those meetings that tend to happen when the calendar comes full circle. These can be energizing times. Hope abounds when the marketing team collectively comes up for air and takes a step back for a hot second. But if you’...
- Topics:
- Proof: Marketing ROI
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We asked Bernie Borges, CMO of Vengreso, this question: "What should B2B marketers start doing tomorrow if they're not already doing...
- Topics:
- B2B Marketing Influencers
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Editor's Note: This post is part of an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off the...
- Topics:
- B2B Marketing Beat
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Editor's Note: This post is the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off...