Sean Callahan

Posts by Sean Callahan

  • Your Marketing New Year's Resolutions

    What’s Trending: Keep Up Your Resolve

    January 20, 2020

    Looking for some peace and quiet this week? Head down to your local gym. There was likely a massive influx of new members for the first couple of weeks, but by now the flood has slowed to a trickle. If you were one of those hopeful new recruits, don’t feel bad: It’s estimated that 80% of all New Year’s resolutions fail by February. How can we keep our marketing...

  • LinkedIn: Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 7

    January 19, 2020

    When it comes to content marketing and thought leadership, Amisha Gandhi, VP-Influencer Marketing and Communications at SAP, Ariba, and Fieldglass, has a simple philosophy: "Don't be a taker; be a giver."  Oh, and avoid being too sales-y, Gandhi says in the latest Making Growth Happen video. Just be useful. "A lot of companies think they're sharing their thought...

  • Slow Down When Measuring ROI

    A Top B2B Marketing Priority for 2020: Slow Down When Measuring ROI

    January 13, 2020

    How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over during those meetings that tend to happen when the calendar comes full circle.  These can be energizing times. Hope abounds when the marketing team collectively comes up for air and takes a step back for a hot second. But if you’...

  • Creating a Strong LinkedIn Profile

    Sunday Matinee: Making Growth Happen, Part 6

    January 12, 2020

    We asked Bernie Borges, CMO of Vengreso, this question: "What should B2B marketers start doing tomorrow if they're not already doing...

  • What's Next in B2B Marketing

    So Long, 2010s: Reflecting on a Decade in Marketing and...

    January 8, 2020

    Editor's Note: This post is part of an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off the...

  • 7 Great B2B Campaigns

    Get Inspired by 7 of Our Favorite B2B Campaigns from 2019

    January 6, 2020

    Editor's Note: This post is the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicks off...