Both LinkedIn and Microsoft offer audiences that are larger and more powerful than you might think. The LinkedIn platform, which has more than 645 million members, now combines professional and user interest targeting options with its recently released interest targeting product — which includes Microsoft Bing search data. Microsoft Advertising also reaches a...
Posts by Sean Callahan
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- Topics:
- B2B Content Marketing
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In introducing LinkedIn’s recent B2B marketing trends for the contrarian marketer series, Peter Weinberg shared an interesting thought about following trends too closely: “If your marketing strategy is based on consensus opinion — even if that consensus opinion is right — you’re destined to fail. If your competitors are doing exactly what you are doing, then you...
- Topics:
- LinkedIn Marketing News
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More and more customers are turning to social media as their primary touchpoint for brand questions, complaints, and compliments. Not only is it increasingly used as a preferred channel for customer service, but 80% of people now expect a company to respond on social media within 24 hours. It’s imperative for marketers everywhere to recognize the pivotal role...
- Topics:
- Thought Leadership
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Content marketing is an incredibly broad and dynamic discipline. There are endless different ways to do it well, but one foundational...
- Topics:
- B2B Marketing Influencers
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Summer is a great time to travel. Whether it’s visiting family, checking out tourist spots, or just spending a week at the beach,...
- Topics:
- Marketing Trends
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Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn...
- Topics:
- LinkedIn B2B Marketing