Sean Callahan

Posts by Sean Callahan

  • Agency Interview: 32 Questions with Sean C. Reardon

    January 17, 2017

    Sean C. Reardon is CEO of Zenith, Moxie. His experience in the advertising agency business includes stops at Goodby, Silverstein & Partners and Publicis & Hal Riney, where he learned the value of culture. He matriculated at Penn State University, and as a fan of the Nittany Lions, he makes a compelling case for the team’s inclusion in the just completed College...

  • LinkedIn’s Russ Glass Outlines Planned Product Improvements in Marketing Data, Measurement and ROI for 2017 (Video)

    January 15, 2017

    Last year, a segment of marketers boosted advertising spending on the LinkedIn platform by 130 percent, according to an analysis by media technology company 4C. This year, LinkedIn has plans to make the product marketers flocked to in 2016 even better. In this short video — which is the first in a video series called “Building the World’s Most Effective B2B...

  • LinkedIn Edelman

    The Power of Content Franchises and Other Lessons Marketers Can Learn from the Entertainment Industry

    January 10, 2017

    The entertainment industry, as demonstrated by the rise of Pandora and Spotify in music and the proliferation of brilliant television (think everything from “The Sopranos” to “Mad Men”), has been on disruption’s front lines. Despite this disruption, Disney produced four separate billion dollar content franchises for the first time in 2016. That financial success...

  • B2B Beat: 12 Revealing Marketing Quotes from CES

    January 8, 2017

    The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies,...

  • Silver Trophies

    Our 5 Favorite B2B Marketing Campaigns of 2016

    January 4, 2017

    2017 may be the year people stop being surprised by cool B2B marketing. It’s true that just a few years ago the industry despaired at...

  • Marketers, What's Your Resolution for 2017?

    January 1, 2017

    It’s no secret that New Year’s Day is seen as a day for renewal. It’s a time to make resolutions designed to deliver, by the end of...