Posts by Sean Callahan

Forbes released yesterday its 2019 list of “The World’s Most Influential CMOs.” Topping the list, which was compiled in partnership with Sprinklr and LinkedIn, was Unilever’s Keith Weed. In the report that contains the list, Forbes noted how the CMOs are taking advantage of the LinkedIn platform. Of the 50 CMOs on the Forbes list, 47 had LinkedIn profiles....

Every advertising campaign in history has had an objective. They just haven’t always been clearly defined, and therein lies the problem. It’s tough to stay on course when you don’t have a specific destination in mind. This is what drove us to create objective-based advertising, which helps marketers pursue their goals on the platform with laser focus, partially...

LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every member of the global workforce,” has been through many changes since then — as this screenshot of the early LinkedIn homepage demonstrates. Acquired by Microsoft in 2016, LinkedIn, has over the years built a business with many...