Posts by Sean Callahan

The mission of a DJ is to engage an audience and provide fresh spins on content we might already be familiar with. A marketer can often have similar objectives. So it perhaps shouldn’t be all that shocking that one of LinkedIn’s very own marketers moonlights as a popular local DJ around San Francisco, and believes working each of these jobs makes him better at...

Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some exceptions, that digital growth continues to point up and to the right. As always, the report contains significant insights for anyone in business. Meeker’s report also has 10 key takeaways for marketers, which the B2B Beat has...

Marketing and sales should work together. It sounds so simple and obvious, in theory. In practice, however, many sales and marketing teams work independently, leaving them unaware of otherwise obvious opportunities. There’s a better way, and that way is account-based marketing (ABM). It’s a strategy that doesn’t just call for alignment between sales and...