Sean Callahan

Posts by Sean Callahan

  • LinkedIn Proof Week

    The Return of Proof Week

    September 14, 2018

    Marketers, in their heart of hearts, have always believed that marketing and advertising worked — that is, it drove revenue for their companies. And marketers aren't the only ones who feel in our bones that marketing works. Consumers seem to get it, too. Over the years, celebrated advertising campaigns have transformed brands and helped build corporate and...

  • Content Marketing World Quotes

    15 Insightful and Inspiring Quotes from Content Marketing World 2018

    September 9, 2018

    The best conference sessions are like the best content marketing: They both provide useful information and are captivating at the same time. At Content Marketing World in Cleveland last week, there were three keynote sessions that stood out for delivering both insight and entertainment.   Tina Fey, the former "Saturday Night Live" head writer and creator of “30...

  • Elevator Pitch: LinkedIn Sponsored InMail

    Introducing 'The Elevator Pitch: LinkedIn Sponsored InMail Edition'

    August 26, 2018

    Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and product pages. Other times, you just need the elevator pitch. Introducing "The Elevator Pitch: LinkedIn Sponsored InMail Edition." This elevator pitch video has the advantage of taking place in an actual elevator — with an...

  • The Content Power Play: A Sales and Marketing Infographic

    The Content Power Play: How Content Can Turn Sales and...

    August 7, 2018

    As Team France showed us during the recent 2018 FIFA World Cup, playing together is often the only way to win. In the field of...

  • Coworkers

    4 Ways Marketers Can Use Content to Work Smarter with Sales

    July 30, 2018

    Research by SiriusDecisions shows that optimized sales and marketing alignment can drive anywhere from five to 36% of a company’s...

  • B2B Media

    The State of Media for B2B Marketers

    July 22, 2018

    As media consumption habits evolve, digital ad spend continues to rise. Mobile advertising and digital video are experiencing...