Sean Callahan

Posts by Sean Callahan

  • Avoid Panel Sessions

    Why to Avoid Panel Sessions at Conferences

    October 15, 2017

    I’ve been to a lot of conferences this year, marketing and otherwise. I’ve been from Cleveland to Cannes and points in between to attend the Consumer Electronics Show, SiriusDecisions Summit, Cannes Lions Festival of Creativity, Content Marketing World, Advertising Week, and MarketingProfs B2B Forum. My team and I have learned a lot at these conferences. We’ve...

  • Marketing conferences 2017

    30 Quotes That Defined This Year’s Marketing Conference Season

    October 10, 2017

    Editor’s Note: LinkedIn's Steve Kearns, Megan Golden, and Alex Rynne contributed to this post. For B2B marketers, September and October is conference season. Over the past several weeks, the LinkedIn Marketing Solutions team has attended four marketing and advertising events:   MarketingProfs B2B Forum, Boston, October 3-6 Advertising Week New York, September 25...

  • MarketingProfs B2B Forum

    B2B Beat: 5 Lessons from MarketingProfs B2B Forum to Help You Escape Your Comfort Zone

    October 8, 2017

    Editor’s Note: Steve Kearns, Social Media Lead, LinkedIn Sales and Marketing Solutions, contributed to this post. MarketingProfs B2B Forum opened with a memorable entrance from MarketingProfs Chief Content Officer Ann Handley, who took the stage as one half of a duet tap dancing to Pharrell’s “Happy.” Handley’s stunt as a novice but capable dancer contained a...

  • Advertising Week Currency of Trust

    How to Market in the Post-Trust Society

    October 4, 2017

    It’s not difficult to make the case that we live in a post-trust society. As research from the Edelman Trust Barometer shows, trust in...

  • MarketingProfs

    MarketingProfs Preview: 6 Hand-Selected Sessions for the...

    October 3, 2017

    We’re still absorbing the sights and sounds from last week’s INBOUND 2017, but already another big conference is set to get underway...

  • Advertising Week

    Industry Execs Share Their Takeaways From Advertising Week

    October 1, 2017

    New York, home to Madison Avenue and the towering video billboards of Times Square, is the advertising capital of the world. That goes...