The end of March means different things to different folks. For some, it’s a celebration of the end of winter. For others, it’s a time to strategically craft their March Madness brackets. For marketers, it marks the end of Q1 — which means it’s a time for introspection and more than a little blind panic. How can we be 25% through the year already? Are we 25% of...
Posts by Sean Callahan
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- Topics:
- Marketing Trends
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When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and crowd into their favorite sports bars at 10 in the morning to catch the action. The games playing out in this tourney are often emotional roller coasters, which can leave us screaming from exhilaration or cursing from despair....
- Topics:
- LinkedIn B2B Marketing
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The listicle has gotten a bad rap in content marketing circles. Look around the web and you’ll find a litany of complaints registered against this trendy format. I’ve compiled a few here (presented in list form, of course): They’re clickbait that’s killing journalism! They’re repetitive and redundant! They’re just a bunch of shallow fluff! They’re ruining our...
- Topics:
- B2B Content Marketing
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“Marketing is no longer about handing your marketing budgets to a swanky Madison Avenue ad agency and hoping they create brilliant...
- Topics:
- B2B Marketing Influencers
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B2B digital advertising is big and getting bigger — all the arrows are pointing up. But then again, B2B digital advertising is...
- Topics:
- LinkedIn B2B Marketing
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Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult...
- Topics:
- Proof: Marketing ROI