Sean Callahan

Posts by Sean Callahan

  • Advertising on LinkedIn and Microsoft

    Maximize Your Advertising Performance on LinkedIn and Microsoft in 3 Steps

    August 23, 2019

    Both LinkedIn and Microsoft offer audiences that are larger and more powerful than you might think. The LinkedIn platform, which has more than 645 million members, now combines professional and user interest targeting options with its recently released interest targeting product — which includes Microsoft Bing search data.  Microsoft Advertising also reaches a...

  • Sophisticated Marketer Quarterly

    Is Print Dead? Not So Fast…

    August 4, 2019

    In introducing LinkedIn’s recent B2B marketing trends for the contrarian marketer series, Peter Weinberg shared an interesting thought about following trends too closely: “If your marketing strategy is based on consensus opinion — even if that consensus opinion is right — you’re destined to fail. If your competitors are doing exactly what you are doing, then you...

  • Dan Gingiss

    The Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media

    August 1, 2019

    More and more customers are turning to social media as their primary touchpoint for brand questions, complaints, and compliments. Not only is it increasingly used as a preferred channel for customer service, but 80% of people now expect a company to respond on social media within 24 hours. It’s imperative for marketers everywhere to recognize the pivotal role...

  • Carla Johnson on Storytelling

    The Insight Track with Carla Johnson: Storytelling in...

    July 23, 2019

    Content marketing is an incredibly broad and dynamic discipline. There are endless different ways to do it well, but one foundational...

  • Marketing To-Do List

    What’s Trending: Tackle Your To-Do List

    July 15, 2019

    Summer is a great time to travel. Whether it’s visiting family, checking out tourist spots, or just spending a week at the beach,...

  • LinkedIn Marketing March Madness Bracket

    Marketing Madness Bracket: Buzzword Beaters

    March 18, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn...