Sean Callahan

Posts by Sean Callahan

  • Mother talking on phone and in front laptop on the kitchen island and son on tablet

    What’s Trending: Embracing Data

    May 4, 2020

    It seems like every day we see something new that reminds us that the world has changed. But the most effective marketers aren't relying on just what they observe; they're relying on what the data tells them about this new world. This week’s roundup examines what the data is showing us and features tips on knowing your audience, adjusting your metrics, and...

  • Favorite Marketing Books

    A Roundup of Our Favorite Books for Marketers

    April 3, 2020

    Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place for a while, just the simple fact of being home can have its bright side. Plus, with this opportunity to hunker down, some of us have the time to catch up on some essential reads. For marketers, we’ve got plenty of recommendations...

  • Adapting to a New Normal in Marketing

    What’s Trending: Adapting to a New Normal

    March 30, 2020

    Congratulations, you’ve made it through another week of exploring uncharted territory. It’s likely in the first week or two, you were simply trying to keep balance while dealing with feelings of grief, loss and anxiety. These emotions are not only natural, they’re necessary. We have to feel them to move past them and into some semblance of normal. If you haven’t...

  • Role of Marketers in Troubled Times

    What’s Trending: Marketing in Troubled Times

    March 27, 2020

    It’s safe to guess that your life right now is different than it was just a week or two ago. We’ve gone from “Don’t change your whole...

  • Irish Marketing Triumphs

    17 Brilliant Irish Marketing Triumphs

    March 15, 2020

    The Irish are well known for many things: the gift of the gab, convivial pubs, U2. What’s not as well known is many recognizable...

  • Rise of Mobile Messaging

    The Rise of Mobile Messaging Apps, and Why Marketers Need...

    March 11, 2020

    The way human beings communicate is evolving before our eyes. If marketers haven’t gotten the message yet, then it’s high time. The...