Posts by Sean Callahan

Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult when people are conditioned to quickly move on from one thing to the next, rather than spending enough time with content (or products, or conversations, etc.) to see the real value. But are we guilty of the same thing when it...

The new year has arrived, and with it, resolutions. As a marketer, you’ve probably made some ambitious goals for 2019. To help you realize these goals, we have rolled our “New Year Box Set.” The “New Year Box Set” contains three guides designed to help marketers like you boost your performance on LinkedIn all year long — and beyond: The Social Media Manager’s...

The past few years have seen a renaissance in creative, humorous, personality-filled B2B marketing. It’s no longer a radical idea to say that B2B advertising campaigns don’t have to be boring. Now, it’s more that they can’t be boring if they are to be effective. Today, talented marketers are pushing the envelope for what B2B marketing can be. They’re combining...