Sean Callahan

Posts by Sean Callahan

  • Ogilvy & Mather red & white office

    How Ogilvy Became the First Advertising Agency to Surpass 500,000 Followers on LinkedIn

    March 22, 2018

    About six years ago, Ogilvy, the global marketing communications agency founded by the legendary David Ogilvy, launched its LinkedIn Company Page. Initially, the Ogilvy Company Page started with no followers. Zero, zip, zilch. Now, the Ogilvy Company Page on LinkedIn has more than 500,000 followers, most of them procured organically. “It’s our secret weapon,”...

  • Content Marketing Institute Report

    New Research: Content Marketing Can Bridge the Divide Between Sales and Marketing

    March 21, 2018

    The feud between sales and marketing is a cliché, but that makes it no less real. The age-old complaints between the two departments persist. Marketing says sales doesn’t follow up on the leads. Sales responds, “The leads are weak.” Previous global research conducted by LinkedIn showed that 60% of sales and marketing professionals believe that misalignment...

  • How to Maximize Your Blog Content

    Live With Marketers “How to Maximize Your Blog Content:" The Highlight Reel

    March 21, 2018

    Sometimes you can’t find the time to watch the big game. But you can always find time to st back, grab your remote, and watch SportsCenter to catch the highlights — the great plays, the amazing passes, the slam dunks. It’s kind of the same with “Live With Marketers,” LinkedIn’s marketing talk show. You can’t always find the time to watch this entire hour-long...

  • St. Patrick's Day Content Marketing

    5 Content Marketing Lessons from Leprechauns

    March 11, 2018

    When you have a name like Sean Callahan, even though you’re as American as a Big Mac, people make assumptions. They assume that you...

  • Introducing 'The Elevator Pitch: LinkedIn Sponsored Content...

    March 4, 2018

    Here’s a short blog post about a short new video. Sometimes, you need to do a deep dive on a product. That’s why there are ebooks and...

  • Quality Content Marketing

    In Defense of Medium Quality Content

    January 28, 2018

    There’s a movement taking hold in content marketing circles that every piece of content marketers produce must be of high quality....