Posts by Sean Callahan

It seems like every day we see something new that reminds us that the world has changed. But the most effective marketers aren't relying on just what they observe; they're relying on what the data tells them about this new world. This week’s roundup examines what the data is showing us and features tips on knowing your audience, adjusting your metrics, and...

Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place for a while, just the simple fact of being home can have its bright side. Plus, with this opportunity to hunker down, some of us have the time to catch up on some essential reads. For marketers, we’ve got plenty of recommendations...

Congratulations, you’ve made it through another week of exploring uncharted territory. It’s likely in the first week or two, you were simply trying to keep balance while dealing with feelings of grief, loss and anxiety. These emotions are not only natural, they’re necessary. We have to feel them to move past them and into some semblance of normal. If you haven’t...