Mike Byrne is Founding Partner/Global Creative Officer of Anomaly in New York. Prior to helping launch Anomaly in 2006, he was a Creative Director at Wieden & Kennedy for eight years. We asked Mike 27 questions; here are his 27 answers. 1. What did you have for breakfast this morning? Nothing. Just coffee out of a thermos. 2. What’s the last great thing you...
Posts by Sean Callahan
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This year at the Cannes Lions Festival of Creativity, as in recent years, the world’s most influential technology companies — ranging from Twitter and Pinterest to Oracle and Microsoft — have a marketing presence along the Croisette, the avenue that hugs the beach in Cannes. At first glance, it may seem odd that the tech sector has such a strong and visible...
- Topics:
- Content Marketing Events
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When summer rolls around, we are all looking for an excuse to sit out under the sun. What better than reading a book that pulls you in and won’t let go? And, if you happen to be absorbing information and insights that expand your horizons professionally, so much the better. Sometimes educational reading can be dry and dull. With so many activities competing for...
- Topics:
- B2B Content Marketing
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Things have changed in the decades since Peter Drucker asserted that “the aim of marketing is to know and understand the customer so...
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“Change by Design” — that was the theme of the Association of National Advertisers Masters of B2B Marketing conference, which was held...
- Topics:
- blog,
- Global,
- English,
- Marketing Solutions,
- B2B Beat,
- Content Marketing Events
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In traditional marketing, reaching your target audience is like photographing a landscape. You take as wide a shot as you can, then...
- Topics:
- LinkedIn B2B Marketing