Sean Callahan

Posts by Sean Callahan

  • Customer Lifetime Value

    Customer Lifetime Value: Understanding and Making the Case for It

    January 20, 2019

    Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult when people are conditioned to quickly move on from one thing to the next, rather than spending enough time with content (or products, or conversations, etc.) to see the real value. But are we guilty of the same thing when it...

  • New Year Box Set

    Introducing the New Year Box Set

    January 8, 2019

    The new year has arrived, and with it, resolutions. As a marketer, you’ve probably made some ambitious goals for 2019. To help you realize these goals, we have rolled our “New Year Box Set.” The “New Year Box Set” contains three guides designed to help marketers like you boost your performance on LinkedIn all year long — and beyond: The Social Media Manager’s...

  • Great B2B Campaigns

    5 Great B2B Marketing Campaigns from 2018 to Inspire Your 2019 Strategy

    January 2, 2019

    The past few years have seen a renaissance in creative, humorous, personality-filled B2B marketing. It’s no longer a radical idea to say that B2B advertising campaigns don’t have to be boring. Now, it’s more that they can’t be boring if they are to be effective. Today, talented marketers are pushing the envelope for what B2B marketing can be. They’re combining...

  • Introducing “Global Growth: The Small Business Marketing...

    November 29, 2018

    This fall, I interviewed four forward-thinking small business marketers from around the globe — one each from Brazil, Singapore, the...

  • Scary Marketing Tactics

    Avoid These 10 Spooky Marketing Missteps [SlideShare]

    October 31, 2018

    Editor's Note: Enjoy this special encore post. Happy Halloween! As the year nears its end, and we begin to prepare For 2019, and...

  • LinkedIn Elevate Chronicles

    How 3 Companies Supercharged Employee Advocacy with...

    October 21, 2018

    By now, you likely have a base understanding of what employee advocacy is and why it’s important. You’ve probably perused a few...