Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicked off the year by examining marketing's recent past to see the way forward in 2020 and beyond. Read the next post in the series. Creativity. Impact....
Posts by Sean Callahan
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It seems like every day we see something new that reminds us that the world has changed. But the most effective marketers aren't relying on just what they observe; they're relying on what the data tells them about this new world. This week’s roundup examines what the data is showing us and features tips on knowing your audience, adjusting your metrics, and...
- Topics:
- Marketing Trends
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Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place for a while, just the simple fact of being home can have its bright side. Plus, with this opportunity to hunker down, some of us have the time to catch up on some essential reads. For marketers, we’ve got plenty of recommendations...
- Topics:
- B2B Content Marketing
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Congratulations, you’ve made it through another week of exploring uncharted territory. It’s likely in the first week or two, you were...
- Topics:
- Marketing Trends
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It’s safe to guess that your life right now is different than it was just a week or two ago. We’ve gone from “Don’t change your whole...
- Topics:
- Marketing Trends
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The Irish are well known for many things: the gift of the gab, convivial pubs, U2. What’s not as well known is many recognizable...
- Topics:
- B2B Content Marketing