Sean Callahan

Posts by Sean Callahan

  • Content Marketing Strategy

    What’s Trending: Taming the Madness of March

    March 25, 2019

    The end of March means different things to different folks. For some, it’s a celebration of the end of winter. For others, it’s a time to strategically craft their March Madness brackets. For marketers, it marks the end of Q1 — which means it’s a time for introspection and more than a little blind panic. How can we be 25% through the year already? Are we 25% of...

  • LinkedIn Marketing March Madness Bracket

    Marketing Madness Bracket: Buzzword Beaters

    March 18, 2019

    When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and crowd into their favorite sports bars at 10 in the morning to catch the action. The games playing out in this tourney are often emotional roller coasters, which can leave us screaming from exhilaration or cursing from despair....

  • In Defense of the Listicle

    In Defense of the Listicle

    March 17, 2019

    The listicle has gotten a bad rap in content marketing circles. Look around the web and you’ll find a litany of complaints registered against this trendy format. I’ve compiled a few here (presented in list form, of course): They’re clickbait that’s killing journalism! They’re repetitive and redundant! They’re just a bunch of shallow fluff! They’re ruining our...

  • Insight Track with Michael Brenner

    The Insight Track with Michael Brenner: Marketing...

    March 10, 2019

    “Marketing is no longer about handing your marketing budgets to a swanky Madison Avenue ad agency and hoping they create brilliant...

  • B2B digital advertising growth

    4 Reasons Why the $6 Billion U.S. B2B Digital Advertising...

    February 24, 2019

    B2B digital advertising is big and getting bigger — all the arrows are pointing up. But  then again, B2B digital advertising is...

  • Customer Lifetime Value

    Customer Lifetime Value: Understanding and Making the Case ...

    January 20, 2019

    Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult...