Sean Callahan

Posts by Sean Callahan

  • Annie Granatstein Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 3

    December 8, 2019

    Annie Granatstein has spent a career in storytelling. Early on, she was Jerry Bruckheimer's executive assistant, and in that role she wrote story summaries of movie scripts. After attending law school at UCLA, she was an entertainment industry attorney. Subsequently, she worked as a freelance writer and content producer, and now she is the Head of WP BrandStudio...

  • Gini Dietrich on Content Marketing

    Sunday Matinee: Making Growth Happen, Part 2

    December 1, 2019

    If you've ever wondered what an animated Gini Dietrich looks like, you now have to wonder no more. Dietrich, the CEO of Arment Dietrich and author of "Spin Sucks," appears in cartoon form in our latest one-minute matinee, "Growing With LinkedIn, Part 2." In this short video, Dietrich outlines some of the key reasons why marketers are continuing to invest...

  • Making Growth Happen Video

    Sunday Matinee: Making Growth Happen, Part 1

    November 24, 2019

    What better way to spend a fall Sunday afternoon than kicking back and watching a video? Especially a video that will give you unique insight into the power of content marketing. And especially a video that’s less than 60 seconds long. Introducing LinkedIn's Sunday Matinee. On many Sundays in the months to come, we'll be sharing short, insightful videos in our...

  • ROI vs KPI

    The Crucial Difference Between KPI and ROI Metrics

    November 17, 2019

    Editor's Note: This blog post is based on a recent LinkedIn research report, "The Long and Short of ROI." For a deep dive into this...

  • Local SMB Marketing on LinkedIn

    How to Start Using LinkedIn to Market Your Small Business...

    October 8, 2019

    Last year, during our #SMBWeek, we hosted a panel featuring four distinguished small business marketers from around the globe. The...

  • B2B audience

    What Are the Best Ways to Learn What Your B2B Audience Is...

    October 6, 2019

    Let’s get ready to RESEARRRRCH! That doesn’t sound quite right, does it? Some of us may get super excited upon hearing “research,” but...