Sean Callahan

Posts by Sean Callahan

  • A smiling man sitting at a table with his laptop open, cell phone on the table.

    In Defense of ‘Vanity’ Metrics

    March 24, 2021

    At the risk of revealing my age, when I was a kid, I jumped out of bed on Saturday mornings to watch cartoons. On the screen were “Looney Tunes” and “Scooby-Doo” and “Land of the Lost.” Through the years, these shows stick with me: “On with the show, this is it!” “You meddling kids!” “The Sleestaks!” The commercials (and their catchphrases) supporting those...

  • Thought Leadership on LinkedIn

    7 Examples of Powerful Thought Leadership on LinkedIn

    February 11, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. The 2020 B2B Thought Leadership Impact Study confirmed with data what many of us have long assumed: Brands that succeed in building a culture of thought leadership have better reputations and higher sales figures. In other words, as my colleague Alex Rynne said in...

  • Free Marketing Resources

    Succeed on LinkedIn in 2020 with Our Best Free Marketing Resources

    February 20, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. This is it. This is the year you conquer your most ambitious LinkedIn marketing goals. Whether it's reaching a new follower milestone for your organization's LinkedIn Page, or driving a record number of quality leads, or crafting an award-winning campaign... the...

  • Closeup of lemons on a tree

    Marketing Book Worth a Look: ‘Lemon,’ by Orlando Wood

    November 25, 2020

    Something is wrong with modern advertising. Orlando Wood knew it, but he couldn’t quite put his finger on the disconnect. In 2018, he...

  • Woman laying on bed, eating popcorn

    10 Movies Every Marketing Professional Should Watch at...

    November 16, 2020

    I don’t know about you, but for me, those few minutes right before a movie starts are pure bliss. What’s not to love? You’ve got your...

  • Screenshot of Ogilvy LinkedIn post

    Ogilvy Becomes First Agency to Reach 1 Million Followers on...

    October 30, 2020

    It took marketing communications agency Ogilvy six years to amass 500,000 followers on its LinkedIn Page. It took just two years to...