Sean Callahan

Posts by Sean Callahan

  • Introducing “Global Growth: The Small Business Marketing Roundtable”

    November 29, 2018

    This fall, I interviewed four forward-thinking small business marketers from around the globe — one each from Brazil, Singapore, the United Kingdom, and the United States. The result of these conversations is “Global Growth: The Small Business Marketing Roundtable.” In this Roundtable, I asked our four panelists questions about their unique marketing hurdles,...

  • Scary Marketing Tactics

    Avoid These 10 Spooky Marketing Missteps [SlideShare]

    October 31, 2018

    Editor's Note: Enjoy this special encore post. Happy Halloween! As the year nears its end, and we begin to prepare For 2019, and everything it will bear, The marketer’s mind can’t escape, it would seem, These chilling concerns that still haunt all our dreams. Spirits and ghosts, evil goblins and ghouls? More like lagging click rates and non-functional tools. It’...

  • LinkedIn Elevate Chronicles

    How 3 Companies Supercharged Employee Advocacy with LinkedIn Elevate

    October 21, 2018

    By now, you likely have a base understanding of what employee advocacy is and why it’s important. You’ve probably perused a few articles espousing the many business benefits of employee advocacy, including its remarkable ability to boost a brand’s thought leadership. But unless you’ve actually formalized your program by adopting an employee advocacy platform,...

  • Ken Auletta's Frenemies

    Marketing Book Worth a Look: Frenemies

    October 7, 2018

    In a writing career that spans more than four decades, Ken Auletta has seen many trends come and go. Few are better equipped to offer...

  • LinkedIn Proof Week

    The Return of Proof Week

    September 14, 2018

    Marketers, in their heart of hearts, have always believed that marketing and advertising worked — that is, it drove revenue for their...

  • Content Marketing World Quotes

    15 Insightful and Inspiring Quotes from Content Marketing...

    September 9, 2018

    The best conference sessions are like the best content marketing: They both provide useful information and are captivating at the same...