Sean Callahan

Posts by Sean Callahan

  • Favorite Marketing Books

    A Roundup of Our Favorite Books for Marketers

    April 3, 2020

    Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place for a while, just the simple fact of being home can have its bright side. Plus, with this opportunity to hunker down, some of us have the time to catch up on some essential reads. For marketers, we’ve got plenty of recommendations...

  • Adapting to a New Normal in Marketing

    What’s Trending: Adapting to a New Normal

    March 30, 2020

    Congratulations, you’ve made it through another week of exploring uncharted territory. It’s likely in the first week or two, you were simply trying to keep balance while dealing with feelings of grief, loss and anxiety.  These emotions are not only natural, they’re necessary. We have to feel them to move past them and into some semblance of normal. If you haven’...

  • Role of Marketers in Troubled Times

    What’s Trending: Marketing in Troubled Times

    March 27, 2020

    It’s safe to guess that your life right now is different than it was just a week or two ago. We’ve gone from “Don’t change your whole routine, but take precautions,” to “Stay at home as much as you can.” I’m writing this from my home office, and odds are you’re reading it in yours.  When the world’s turning upside down, it seems strange to think about work. Can...

  • Irish Marketing Triumphs

    17 Brilliant Irish Marketing Triumphs

    March 15, 2020

    The Irish are well known for many things: the gift of the gab, convivial pubs, U2. What’s not as well known is many recognizable...

  • Rise of Mobile Messaging

    The Rise of Mobile Messaging Apps, and Why Marketers Need...

    March 11, 2020

    The way human beings communicate is evolving before our eyes. If marketers haven’t gotten the message yet, then it’s high time.  The...

  • ABM on LinkedIn

    How to Use LinkedIn Targeting for ABM Programs

    March 5, 2020

    Though the term was officially coined in 2004, “In its purest form, account-based marketing has been around forever,” says Matt Heinz,...