Sean Callahan

Posts by Sean Callahan

  • Sophisticated Sessions: Selecting Your Target Audience on LinkedIn

    May 22, 2017

    In traditional marketing, reaching your target audience is like photographing a landscape. You take as wide a shot as you can, then look for points of interest in the print. Digital marketing upgrades your camera to a night-vision model with a zoom lens. You don’t have to go as wide as possible and hope for the best. You can zero in on your most valuable...

  • 10 Quotes That Defined SiriusDecisions 2017 Summit

    May 21, 2017

    SiriusDecisions 2017 Summit concluded Friday after four days of discussion that revolved around digital transformation. The Summit’s presentations, which included a keynote from the folk singer Jewel, covered the trends that are rapidly changing the marketing world — from content and data-driven marketing to sales and marketing alignment and account-based...

  • The Concept of Transformation Dominates SiriusDecisions Summit

    May 18, 2017

    Transformation is the watchword at the SiriusDecisions 2017 Summit. It’s also a watchword in digital marketing in general, which challenges us with the pace of its change on a daily basis. Change is happening so fast, it has — apparently — even altered what marketers find sexy. “I think data is incredibly sexy. I don’t know what that says about me. But I do,”...

  • LinkedIn's Programmatic Guide for B2B Marketers

    Programmatic Ad Buying for B2B: A Getting Started Guide

    May 17, 2017

    You’re tasked with steering your company to programmatic advertising. No need to panic. We've created your Ultimate Guide to...

  • The Very Real Benefits of Account-Based Marketing

    May 17, 2017

    Jewel delivered the keynote address to kick off Sirius Decisions 2017 Summit in Las Vegas. (I feel I must pause here to say, yes, that...

  • Will AR, VR, or AI Hold the Most Promise for B2B Marketers?

    May 16, 2017

    There is an intelligent robot in my kitchen. It’s invisibly connected to thousands of supercomputers and the vast library of all human...