This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic racism challenged Chief Marketing Officers (CMOs) to engage with employees, customers, and communities in new ways.Their stories made the World’s Most Influential CMOs 2020 report our most important yet. We partnered with Forbes and Sprinklr to...
Posts by Sean Callahan
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- Topics:
- Thought Leadership
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Sunday night’s EMMY Awards gave us plenty of ideas for TV shows to binge watch. But does binge-watching session give you a guilty feeling — like you could’ve been more productive for those three (okay five) hours? Let’s face it — if you’re reading a blog post about TV shows, you’ve succumbed to autoplay more than a few times. We all have. But why feel guilty...
- Topics:
- LinkedIn B2B Marketing
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It’s no secret that sales and marketing alignment is growing increasing crucial. As Jill Rowley, Advisor at LoopVOC, puts it: “The new reality is that sales and marketing are contiually and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.” Because...
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Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an...
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It seems like every day we see something new that reminds us that the world has changed. But the most effective marketers aren't...
- Topics:
- Marketing Trends
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Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place...
- Topics:
- B2B Content Marketing