Sean Callahan

Posts by Sean Callahan

  • Local SMB Marketing on LinkedIn

    How to Start Using LinkedIn to Market Your Small Business Locally

    October 8, 2019

    Last year, during our #SMBWeek, we hosted a panel featuring four distinguished small business marketers from around the globe. The panel delivered a smorgasbord of insightful takeaways, however one quote stood out in how it captured the exciting modern-day possibilities that lie before SMB marketers.  The thing is the smaller the team the more agile you can be....

  • B2B audience

    What Are the Best Ways to Learn What Your B2B Audience Is Into These Days?

    October 6, 2019

    Let’s get ready to RESEARRRRCH! That doesn’t sound quite right, does it? Some of us may get super excited upon hearing “research,” but for many of us, the term conjures up memories of term papers we didn’t want to write, and exams we didn’t want to take.  We’re marketers. We rebrand things. Perhaps it’s time to start referring to audience research as something...

  • 9 LinkedIn Learning Courses That Can Modernize Your Marketing Skills in Minutes

    9 LinkedIn Learning Courses That Can Modernize Your Marketing Skills in Minutes

    September 19, 2019

    If given the chance to redo your schooling years, particularly those last few, would you do anything differently?  If you’re like most of the people I’ve spoken with or overheard over the years, the answer is an emphatic, “Yes!” Maybe you had a little too much fun. Maybe you didn’t have enough. Maybe you would’ve focused less on amassing facts and more on...

  • What’s Trending: Learning on the Job

    What’s Trending: Learning on the Job

    September 9, 2019

    Whether you’ve been in marketing for decades or you just started last week, you’re learning on the job. That is the nature of our...

  • LinkedIn and UGC

    How to Leverage LinkedIn for User-Generated Content...

    September 8, 2019

    When you’re in the market for something new, how do you decide which products to try? Chances are, you ask for referrals from people...

  • B2B marketing conferences

    10 B2B Marketing Conferences You Can’t Miss in the Next 12 ...

    September 3, 2019

    Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea...