Sean Callahan

Posts by Sean Callahan

  • Content Marketing Future

    LinkedIn Presents the Future: Content Marketing Edition (Video)

    December 17, 2017

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for content marketing. The three previous videos in the series can viewed here. Famously — and correctly — Seth Godin said, “Content marketing is all the marketing that’s left.” That was in 2008. With that quote from almost a decade ago, Godin essentially...

  • Future of B2B Marketing

    LinkedIn Presents the Future: B2B Marketing Edition

    December 10, 2017

    Editor’s Note: “LinkedIn Presents the Future: B2B Marketing Edition” is the third video in our LinkedIn Presents the future series; the previous videos can be viewed here and here. In the not so distant past, B2B marketing consisted of print ads, direct mail, and trade shows. Maybe, if you were IBM and Xerox, you could budget some TV spots. Now the Internet has...

  • LinkedIn Presents the Future

    LinkedIn Presents the Future of Advertising Agencies [Video]

    December 3, 2017

    Editor’s Note: “LinkedIn Presents the Future: Advertising Agency Edition” is the second video in our LinkedIn Presents the future series; the first edition, which examined the power of sales and marketing alignment, can be viewed here. On one hand, it’s easy to make the case that advertising agencies are under siege. The long-time traditional centerpiece of the...

  • Sophisticated Marketer's Sessions

    Which Tools and Features Help Optimize LinkedIn ROI? [Video]

    November 30, 2017

    In my experience, the best way to learn something is usually by listening to people who already do it well. So in our quest to explore...

  • Rise of the Review Economy

    B2B Marketers Need Quantity and Quality in Product Reviews:...

    November 27, 2017

    Editor’s Note: This is the second blog post in our Rise of the Review Economy series we are creating with G2Crowd. The first post is...

  • Sales and Marketing Alignment

    LinkedIn Presents the Future of Sales and Marketing...

    November 26, 2017

    Who doesn't like a good feud? The Hatfield and McCoys. The Montagues and Capulets. And as Heather Sparks, VP of Blue449 points out in...