Sean Callahan

Posts by Sean Callahan

  • DJ and large crowd

    How One LinkedIn Marketer Hits the Right Notes

    June 7, 2018

    The mission of a DJ is to engage an audience and provide fresh spins on content we might already be familiar with. A marketer can often have similar objectives. So it perhaps shouldn’t be all that shocking that one of LinkedIn’s very own marketers moonlights as a popular local DJ around San Francisco, and believes working each of these jobs makes him better at...

  • Internet Trends and marketing

    10 Lessons for Marketers from Mary Meeker’s Internet Trends 2018 — Including One Hiding in Plain Sight

    June 3, 2018

    Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some exceptions, that digital growth continues to point up and to the right. As always, the report contains significant insights for anyone in business. Meeker’s report also has 10 key takeaways for marketers, which the B2B Beat has...

  • two coworkers working together

    How ABM Helps Marketing and Sales Work Together

    May 31, 2018

    Marketing and sales should work together. It sounds so simple and obvious, in theory. In practice, however, many sales and marketing teams work independently, leaving them unaware of otherwise obvious opportunities. There’s a better way, and that way is account-based marketing (ABM). It’s a strategy that doesn’t just call for alignment between sales and...

  • Marketing Off-Site Meeting

    7 Reasons Why Your Marketing Department Should Have Regular...

    May 27, 2018

    As I finish up this blog post, I’m on a 757 flying back to Chicago after a multi-day, off-site meeting. This all-hands meeting brought...

  • Future of Advertising Video

    LinkedIn Presents the Future: Advertising Edition

    May 20, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for advertising. The...

  • Employee Advocacy Edition

    LinkedIn Presents the Future: Employee Advocacy Edition

    May 13, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy....