Sean Callahan

Posts by Sean Callahan

  • LinkedIn Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 5

    January 5, 2020

    If you’re a content marketer, what should you start doing tomorrow if you’re not already doing it today? That’s the urgent question we posed to Zari Venhaus, Director-Corporate Marketing Communications at Eaton. She delivered two important answers. First, she urged content marketers to create a documented strategy. “Really understand what you’re trying to...

  • LinkedIn Marketing March Madness Bracket

    Marketing Madness Bracket: Buzzword Beaters

    March 18, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 15. When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and crowd into their favorite sports bars at 10 in the morning to catch the action. The...

  • Andy Crestodina on Content Marketing

    Sunday Matinee: Making Growth Happen, Part 4

    December 15, 2019

    Why does content marketing continue to grow? That’s a question we posed to Andy Crestodina, CMO, Orbit Media Studios. Andy, who wrote Content Chemistry, is a sought-after keynote speaker in marketing circles, because of his gift for making complex issues simple and for defining clear courses of action. Andy’s answer to our question about the continuing...

  • Annie Granatstein Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 3

    December 8, 2019

    Annie Granatstein has spent a career in storytelling. Early on, she was Jerry Bruckheimer's executive assistant, and in that role she...

  • Gini Dietrich on Content Marketing

    Sunday Matinee: Making Growth Happen, Part 2

    December 1, 2019

    If you've ever wondered what an animated Gini Dietrich looks like, you now have to wonder no more. Dietrich, the CEO of Arment...

  • Making Growth Happen Video

    Sunday Matinee: Making Growth Happen, Part 1

    November 24, 2019

    What better way to spend a fall Sunday afternoon than kicking back and watching a video? Especially a video that will give you unique...