Sean Callahan

Posts by Sean Callahan

  • Marketing Book Fanocracy

    Marketing Book Worth a Look: Fanocracy by David Meerman Scott and Reiko Scott

    March 1, 2020

    In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold the cards, and the smart ones know it.  The pursuit of customers isn’t an adequate business model today according to David Meerman Scott, who believes that companies should be driven to foster fan communities by activating shared...

  • Marketing Now by David Bain

    Marketing Book Worth a Look: Marketing Now by David Bain

    February 25, 2020

    What if there were one single piece of advice that could dramatically transform your digital marketing strategy for the better? It’s possible there is. The problem is that “you” in this case could refer to any number of different people, functions, and businesses. Marketers face such a diverse range of challenges, objectives, and scenarios — across varied...

  • Prophix B2B Marketing Campaign

    B2B Campaign Spotlight: Prophix Strikes a Chord with Visual Storytelling

    February 23, 2020

    A few weeks back, we reflected on some of the best B2B marketing campaigns of 2019. We compile these lists at the beginning of each new year, and they are annually among our most popular posts on the blog. Marketers understandably like to see what their successful peers are doing. It’s inspiring and instructive. This year, we thought we’d try something new. We...

  • Free Marketing Resources

    Succeed on LinkedIn in 2020 with Our Best Free Marketing...

    February 20, 2020

    This is it. This is the year you conquer your most ambitious LinkedIn marketing goals. Whether it's reaching a new follower milestone...

  • LinkedIn Making Growth Happen Videos

    Sunday Matinee: Making Growth Happen Film Festival

    February 16, 2020

    Over the past several months, LinkedIn has premiered 10 animated short videos in our "Making Growth Happen" series. These videos...

  • Thought Leadership on LinkedIn

    7 Examples of Powerful Thought Leadership on LinkedIn

    February 11, 2020

    The 2020 B2B Thought Leadership Impact Study confirmed with data what many of us have long assumed: Brands that succeed in building a...