Sean Callahan

Posts by Sean Callahan

  • Carla Johnson on Storytelling

    The Insight Track with Carla Johnson: Storytelling in Content Marketing

    July 23, 2019

    Content marketing is an incredibly broad and dynamic discipline. There are endless different ways to do it well, but one foundational element is almost universal: storytelling. That term itself encompasses a wide variety of styles and formats, but in general, stories provide the informational structure and sequencing that help content capture a reader, viewer,...

  • Marketing To-Do List

    What’s Trending: Tackle Your To-Do List

    July 15, 2019

    Summer is a great time to travel. Whether it’s visiting family, checking out tourist spots, or just spending a week at the beach, there’s nothing quite like a summer vacation. Of course, once the vacation is over, you’re back at home. And if you’re like me, it’s a place full of half-finished home improvement projects. There just never seems to be time to finish...

  • LinkedIn Marketing March Madness Bracket

    Marketing Madness Bracket: Buzzword Beaters

    March 18, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 7. When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and crowd into their favorite sports bars at 10 in the morning to...

  • Marketing Experts on LinkedIn

    15 Marketing Influencers and Experts to Follow on LinkedIn

    June 30, 2019

    Why do so many of us visit LinkedIn every day? To learn. We want to learn about companies, verticals, and industrial trends. We want...

  • Forbes Most Influential CMOs

    How Forbes’ Most Influential CMOs Are Using LinkedIn

    June 21, 2019

    Forbes released yesterday its 2019 list of “The World’s Most Influential CMOs.” Topping the list, which was compiled in partnership...

  • Targeting on LinkedIn

    Here’s How Audience Targeting Gets Easier with Objective...

    June 20, 2019

    Every advertising campaign in history has had an objective. They just haven’t always been clearly defined, and therein lies the...