Sean Callahan

Posts by Sean Callahan

  • What’s Trending: Learning on the Job

    What’s Trending: Learning on the Job

    September 9, 2019

    Whether you’ve been in marketing for decades or you just started last week, you’re learning on the job. That is the nature of our profession. It’s what makes our careers so challenging, so exciting, so invigorating. Every day there is something new to learn about, be it an unfamiliar tactic, an emerging technology, or a classic staple being transformed in the...

  • LinkedIn and UGC

    How to Leverage LinkedIn for User-Generated Content Marketing

    September 8, 2019

    When you’re in the market for something new, how do you decide which products to try? Chances are, you ask for referrals from people you trust. When friends or family members recommend something to us, we’re more apt to try it. Even online reviews from strangers tend to carry added sway, because they feel more objective and relatable than brand messaging or...

  • B2B marketing conferences

    10 B2B Marketing Conferences You Can’t Miss in the Next 12 Months

    September 3, 2019

    Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea how it would work, but I imagine big lights flickering with every new promising connection, or fresh perspective, or game-changing idea – kind of like the scoreboard at a Golden State Warriors game.  You could even compare data...

  • Advertising on LinkedIn and Microsoft

    Maximize Your Advertising Performance on LinkedIn and...

    August 23, 2019

    Both LinkedIn and Microsoft offer audiences that are larger and more powerful than you might think. The LinkedIn platform, which has...

  • Sophisticated Marketer Quarterly

    Is Print Dead? Not So Fast…

    August 4, 2019

    In introducing LinkedIn’s recent B2B marketing trends for the contrarian marketer series, Peter Weinberg shared an interesting thought...

  • Dan Gingiss

    The Insight Track with Dan Gingiss: Creating Memorable...

    August 1, 2019

    More and more customers are turning to social media as their primary touchpoint for brand questions, complaints, and compliments. Not...