Sean Callahan

Posts by Sean Callahan

  • Illustration for Global State of Sales Report

    7 Insights for Marketers from LinkedIn’s New State of Sales Report

    August 9, 2020

    It’s no secret that sales and marketing alignment is growing increasing crucial. As Jill Rowley, Advisor at LoopVOC, puts it: “The new reality is that sales and marketing are contiually and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.” Because...

  • 7 Great B2B Campaigns

    Get Inspired by 7 of Our Favorite B2B Campaigns from 2019

    January 6, 2020

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicked off the year by examining marketing's recent past to see the way forward in 2020 and beyond. Read the next post in the series. Creativity. Impact....

  • Mother talking on phone and in front laptop on the kitchen island and son on tablet

    What’s Trending: Embracing Data

    May 4, 2020

    It seems like every day we see something new that reminds us that the world has changed. But the most effective marketers aren't relying on just what they observe; they're relying on what the data tells them about this new world. This week’s roundup examines what the data is showing us and features tips on knowing your audience, adjusting your metrics, and...

  • Favorite Marketing Books

    A Roundup of Our Favorite Books for Marketers

    April 3, 2020

    Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place...

  • Adapting to a New Normal in Marketing

    What’s Trending: Adapting to a New Normal

    March 30, 2020

    Congratulations, you’ve made it through another week of exploring uncharted territory. It’s likely in the first week or two, you were...

  • Role of Marketers in Troubled Times

    What’s Trending: Marketing in Troubled Times

    March 27, 2020

    It’s safe to guess that your life right now is different than it was just a week or two ago. We’ve gone from “Don’t change your whole...