Seonah Iverson

Posts by Seonah Iverson

  • A woman sitting in a chair at a desk working on her laptop in an office overlooking the city.

    How the LinkedIn Audience Network Helps Scale Your Message to Accelerate Buyers Through Their Decision Journey

    October 14, 2020

    Scaling your campaigns while staying relevant with prospects can feel like a moving target. Prospects and buyers are engaging with brands in more places than ever. B2B buyers who are actively considering a purchase say that almost a third of their time is spent researching online. As a marketer, reaching the right audience effectively across their decision...

  • When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    November 5, 2019

    An evergreen challenge B2B marketers face is how to influence prospects’ purchase decisions. With so much of the buyer's journey happening online, it should not be surprising that 49% of B2B buyers noticed vendor display ads during their research process and said these ads had a positive impact on their purchasing decision*. At LinkedIn, we’ve proven that native...