Seonah Iverson

Posts by Seonah Iverson

  • When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    November 5, 2019

    An evergreen challenge B2B marketers face is how to influence prospects’ purchase decisions. With so much of the buyer's journey happening online, it should not be surprising that 49% of B2B buyers noticed vendor display ads during their research process and said these ads had a positive impact on their purchasing decision*.  At LinkedIn, we’ve proven that...