Seth Godin

Posts by Seth Godin

  • Seth Godin: This Is Marketing

    This Is Marketing

    January 7, 2020

    Editor's Note: This guest post was contributed by Seth Godin, the the author of 19 bestselling books, including his latest, "This Is Marketing." If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. If you’re writing copy on your website,...