Shama Hyder

Posts by Shama Hyder

  • Shama Hyder

    Here’s Why Every B2B Company Needs to Get on the Influencer Marketing Train

    March 25, 2021

    Editor’s note: This guest post was contributed by Shama Hyder, CEO of Zen Media. B2B companies must start pursuing influencer marketing in 2021, or they’ll get left behind. Here’s why: Without trade shows and traditional in-person ways to market their products, B2B companies must find an alternative way to build brand recognition and, in turn, drive sales. Most...