Steve Ellwanger

Posts by Steve Ellwanger

  • It's Not Mobile-First; It's Becoming a Mobile-Only World, Says IAB's Rothenberg

    March 19, 2017

    This guest post was contributed by Steve Ellwanger, courtesy of Beet.TV. Forget mobile first. It’s a mobile-only world, which provides challenges and opportunities for marketers and publishers as they embrace one-to-one consumer engagement, according to the President & CEO of the Interactive Advertising Bureau. “It’s a completely different way of thinking about...