Steve Goldhaber

Posts by Steve Goldhaber

  • Marketing Groundhog Day

    How to End Your Marketing Groundhog Day

    February 2, 2019

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder and CEO of 26 Characters. It’s 6am and your alarm clock is ringing. It’s Groundhog Day again. But there are two types of groundhog days. There's the one you’re aware of, like the classic movie with Bill Murray. And there’s the one you don’t even realize is happening—where you wake up...

  • 2019 Marketing Planning

    Don’t Let Hakuna Matata Ruin Your 2019 Planning Meetings

    November 18, 2018

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder and CEO of 26 Characters. How did your strategic planning efforts go last year? Were there a lot of meetings? A lot of wasted work preparing for those meetings? And then… radio silence? The end result? Nothing much changed from last year's plan. Can you relate? If so, there might...

  • 9 Ways to Sell Your Ideas to the CMO

    April 12, 2018

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder & CEO, 26 Characters. It can be frustrating if a great marketing idea ends up going nowhere, getting rejected due to CMOs and other internal decision-makers being “not interested” or “too busy.” Here are four main reasons I’ve witnessed throughout my career on why some ideas never see the...

  • Caddyshack and Content Marketing

    7 'Caddyshack' Lessons to Make You a Better Content Marketer

    February 17, 2018

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder and CEO of 26 Characters. Content delivery can be done in a...

  • Why Focus is What You Should Focus on in 2018

    February 1, 2018

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder and CEO of 26 Characters. Being a marketer today is fun....