When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get — until you’re running marathons and steadily improving your finish time. It turns out, the key word in “best practice” isn’t “best.” It’s the practice that matters. Think of best practices as an invitation or a challenge, not a...

Posts by Steve Kearns
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- Topics:
- Marketing Trends
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What’s Trending: Getting Better All the Time
Steve Kearns October 5, 2020
There’s nothing marketers do that they can’t do just a little bit better with measurement, experimentation, and optimization. The most successful marketers are constantly re-evaluating their tactics, refining their approaches, adjusting strategies — and then doing it all over again to get ever closer to perfection. I’ll go one step further: The most successful...
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- Marketing Trends
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What’s Trending: Strengthen Your Strategy
Steve Kearns September 28, 2020
Marketing is a highly strategic profession. We set measurable goals, keep a close eye on the metrics that matter most, and are constantly optimizing and improving performance. Every digital ad and every piece of content is part of our ingenious master plan. That’s the ideal form of marketing. In practice, of course, things can get a little murkier. It can be...
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- Marketing Trends
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What’s Trending: Publication Is Just the Beginning
Steve Kearns September 21, 2020
For content marketers, publishing can sometimes feel like the finish line. After all the audience research, the outlines, and multiple...
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- Marketing Trends
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When It Comes to Earning the Trust of B2B Buyers,...
Steve Kearns September 11, 2020
Every B2B sale has an origin story. Some are low-drama and linear. Most, though, feature a colorful cast of stakeholders and a...
- Topics:
- LinkedIn B2B Marketing
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What’s Trending: Make the List
Steve Kearns September 7, 2020
There’s an elegant simplicity to the simple to-do list. It may not be as sophisticated as a diary, as substantial as a manual, or as...
- Topics:
- Marketing Trends