Steve Kearns

Posts by Steve Kearns

  • Dare to Succeed in 2019: Media Value Investing and Other Distribution Trends

    December 12, 2018

    Routines can be good. They provide predictability and a foundation for establishing strong habits. But the flip side is that they can be a quick path to getting stuck in a rut. Exercise is a perfect example. Committing to work out every morning is a terrific way to get the blood pumping. But after a while, you might find yourself on autopilot, going through the...

  • LinkedIn Social Media

    How to Rock Your Brand’s Social Media Presence on LinkedIn (And Beyond)

    December 3, 2018

    Social media is 24/7. And so is the job of the social media manager. It’s up to us to communicate authentically, be culturally relevant and act as stewards of our respective brands, all in 150 characters or less. (That’s the maximum number of characters we recommend for a LinkedIn Page update, in case you were wondering.)  Sounds easy, right? Think again.  And...

  • What’s Trending: ‘Tis the Season to Dial In Your Digital Marketing Strategy

    November 23, 2018

    Almost every year, Black Friday is the busiest shopping day on the calendar. This is the result of a perfect confluence of circumstances. With Thanksgiving freshly in the rearview, consumers rapidly turn their attention toward the holiday season. Many folks also happen to have this particular Friday off from work. In order to strike on such a prime opportunity,...

  • What’s Trending: B2B Marketing in 2019

    October 12, 2018

    The same thing can look a lot different depending on your perspective. For instance, Halloween is generally treated in America as a...

  • #Celebrating1Million: How Our Team Grew Its LinkedIn...

    October 9, 2018

    Today, October 9th, is a special day. Not just because it’s shaping up to be a warm, sunny Tuesday here in our San Francisco offices....

  • What’s Trending: Following the B2B Lead

    October 5, 2018

    What’s the most important outcome a B2B marketing strategy can produce? Ask five members of an organization and you might get five...