Steve Kearns

Posts by Steve Kearns

  • Man working in an office on a laptop

    What’s Trending: Make “Practice” Your Best Practice

    October 12, 2020

    When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get — until you’re running marathons and steadily improving your finish time. It turns out, the key word in “best practice” isn’t “best.” It’s the practice that matters. Think of best practices as an invitation or a challenge, not a...

  • Female marketer smiling while sitting at her desk in an office with her hand under her chin.

    What’s Trending: Getting Better All the Time

    October 5, 2020

    There’s nothing marketers do that they can’t do just a little bit better with measurement, experimentation, and optimization. The most successful marketers are constantly re-evaluating their tactics, refining their approaches, adjusting strategies — and then doing it all over again to get ever closer to perfection. I’ll go one step further: The most successful...

  • Woman at desk looking at computer

    What’s Trending: Strengthen Your Strategy

    September 28, 2020

    Marketing is a highly strategic profession. We set measurable goals, keep a close eye on the metrics that matter most, and are constantly optimizing and improving performance. Every digital ad and every piece of content is part of our ingenious master plan. That’s the ideal form of marketing. In practice, of course, things can get a little murkier. It can be...

  • Woman sitting on couch with laptop on her phone

    What’s Trending: Publication Is Just the Beginning

    September 21, 2020

    For content marketers, publishing can sometimes feel like the finish line. After all the audience research, the outlines, and multiple...

  • Man sitting in front of a laptop in an office

    When It Comes to Earning the Trust of B2B Buyers,...

    September 11, 2020

    Every B2B sale has an origin story. Some are low-drama and linear. Most, though, feature a colorful cast of stakeholders and a...

  • Female Professional Making List at Desk

    What’s Trending: Make the List

    September 7, 2020

    There’s an elegant simplicity to the simple to-do list. It may not be as sophisticated as a diary, as substantial as a manual, or as...