Steve Kearns

Posts by Steve Kearns

  • A Roadmap to Greater Content Marketing Success Using LinkedIn

    March 7, 2017

    Here are a pair of startling statistics pulled from the 2017 Content Marketing Institute report: Half of B2B marketers say their content marketing strategies aren’t working, and only 37% have documented their strategies. Perhaps most startling, though, is that these are still issues. CMI’s research has, for many years, shown a strong connection between...

  • The Content Marketer’s Programmatic Advertising Glossary

    February 21, 2017

    If you’re jumping into programmatic advertising—that is, turning over your digital ad buys to software—it’s time to learn your SSPs from your DMPs. Don’t worry—we’ve got you covered with this easy-breezy glossary about the programmatic world. Once you’ve got a good grasp of the language, be sure to learn how programmatic buying works on LinkedIn. First, here are...

  • Everything You Need to Know to Rock LinkedIn Sponsored Content

    January 24, 2017

    Our research shows that LinkedIn members are hungry for quality content. Over 467 million members create over 9 billion content impressions in the LinkedIn feed every week. Whether it informs, helps advance careers or even entertains—overwhelmingly, content is the reason LinkedIn members keep coming back. If your company is creating great content, your audience...

  • Use This Data-Driven Approach to Monitor LinkedIn Sponsored...

    January 23, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • How LinkedIn Enables You to Test Different Pieces of...

    January 20, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Establishing a Bidding and Budgeting Strategy for Your...

    January 19, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...