Steve Kearns

Posts by Steve Kearns

  • Customize

    How to Customize Your LinkedIn Feed for Maximum Productivity and Enjoyment

    August 14, 2017

    You asked for a more customizable feed, and earlier this year, LinkedIn gave it to you. The benefits of these changes aren’t limited to your user experience. They allow you to better manage your network, engage with prospects and clients, expand your professional knowledge, and build a better career for yourself. That’s a lot potential impact, and it underscores...

  • LinkedIn ads

    When and How to Use Each LinkedIn Ad Format

    July 31, 2017

    So you’re thinking about running an ad on LinkedIn. Good idea! The platform offers unsurpassed targeting tools and a professionally oriented audience, more than 500 million members strong.  But first, we need to gain a firm grasp of the different types of LinkedIn ads, and how they align with varying business objectives. With this information in hand, you will...

  • Crushing It

    10 Examples of LinkedIn Ads That Totally Crushed It

    July 24, 2017

    What does success look like? It’s easy enough to outline the attributes of a great ad on LinkedIn, but nothing paints a clearer picture than an actual example of a campaign that drove outstanding real-life results. Well, we aren’t going to give you an actual example. Instead, we’re going to give you 10 awesome LinkedIn ad examples. In each case, you will be able...

  • Magnifying Glass

    Four Content Marketing Myths, Debunked

    July 22, 2017

    It's no secret that the speed of change in our industry is accelerating. With a new shiny object taking the marketing world by storm...

  • Using LinkedIn Sponsored Content

    5 Brands That Used Sponsored Content to Engage a New...

    June 28, 2017

    The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how...

  • CMO's Corner

    CMO’s Corner: 5 CMOs to Follow on LinkedIn

    June 27, 2017

    Though LinkedIn built its reputation as a platform for managing professional connections, it has also become a destination where...