Steve Kearns

Posts by Steve Kearns

  • Woman having a virtual meeting on a laptop in her home office

    11 Tips to Rock Your Next Virtual Meeting

    February 1, 2021

    Around the year 2000, back when cell phones were just starting to become mainstream, the technology still needed its users to cut it some slack. Dropped calls, spotty coverage, missing every third word – these were part of the experience. (“Can you hear me now?!”) One reason these bugs weren’t as big of a deal back then is because most cell phone users still had...

  • Man working in an office on a laptop

    What’s Trending: Make “Practice” Your Best Practice

    October 12, 2020

    When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get — until you’re running marathons and steadily improving your finish time. It turns out, the key word in “best practice” isn’t “best.” It’s the practice that matters. Think of best practices as an invitation or a challenge, not a...

  • Female marketer smiling while sitting at her desk in an office with her hand under her chin.

    What’s Trending: Getting Better All the Time

    October 5, 2020

    There’s nothing marketers do that they can’t do just a little bit better with measurement, experimentation, and optimization. The most successful marketers are constantly re-evaluating their tactics, refining their approaches, adjusting strategies — and then doing it all over again to get ever closer to perfection. I’ll go one step further: The most successful...

  • Woman at desk looking at computer

    What’s Trending: Strengthen Your Strategy

    September 28, 2020

    Marketing is a highly strategic profession. We set measurable goals, keep a close eye on the metrics that matter most, and are...

  • Woman sitting on couch with laptop on her phone

    What’s Trending: Publication Is Just the Beginning

    September 21, 2020

    For content marketers, publishing can sometimes feel like the finish line. After all the audience research, the outlines, and multiple...

  • Man sitting in front of a laptop in an office

    When It Comes to Earning the Trust of B2B Buyers,...

    September 11, 2020

    Every B2B sale has an origin story. Some are low-drama and linear. Most, though, feature a colorful cast of stakeholders and a...