Steve Kearns

Posts by Steve Kearns

  • Illustration of man and woman using a blender

    How to Blend Organic and Paid Media Strategies to Drive More Conversions

    August 26, 2021

    As the Head of Social Media Marketing for LinkedIn Marketing Solutions, I’ve always argued that building a strong community online can drive real business impact. And while proving this impact isn’t always easy, we now have research to help you get there. Our team has uncovered that when LinkedIn Page Followers are exposed to both organic and paid content, they...

  • 99 Marketing Quotes to Inspire Greatness

    August 11, 2021

    Searching for a little marketing inspiration? Look no further. We’ve taken some of our favorite quotes — new and old — from some of the brightest creative minds out there. Each speaks an important truth about the world of marketing and business today. Make the most of your social scrolling and enjoy a combination of classic and contemporary pearls of wisdom to...

  • What’s Trending: Engage and Connect

    August 10, 2021

    B2B buying isn’t purely transactional anymore — if it ever truly was. Buyers aren’t simply looking at fact sheets and comparing products, going with the best value for the money. There are similarly-priced, virtually identical competitors In every vertical, from SaaS BI to shipping logistics to bulk toilet paper for the office bathroom. The most successful B2B...

  • Juntae DeLane: Creating Identity, Visibility, and...

    August 6, 2021

    “If you consider your brand a resource or an anchor in your customer’s lives, you cannot abandon them. You must be present beyond the...

  • Woman having a virtual meeting on a laptop in her home office

    11 Tips to Rock Your Next Virtual Meeting

    February 1, 2021

    Around the year 2000, back when cell phones were just starting to become mainstream, the technology still needed its users to cut it...

  • Man working in an office on a laptop

    What’s Trending: Make “Practice” Your Best Practice

    October 12, 2020

    When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get —...