Steve Kearns

Posts by Steve Kearns

  • Marketing Book Worth a Look: Marketing Rebellion

    January 16, 2020

    According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the following bold assertions: The sales funnel is gone Advertising is missing the mark Loyalty is a myth Engagement doesn’t matter These alarming revelations were the impetus for Mark’s new book, Marketing Rebellion: The Most Human Company Wins...

  • ROI Metrics Acronyms

    ROI Acronyms that Marketers Need to Know in 2019

    January 24, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 11. Sometimes it feels like we’re swimming in alphabet soup in the business world. If you aren’t hip to all of the latest acronyms, people might as well be speaking in a foreign language when tossing around shorthand...

  • How to Grow Your Brand's Organic Following on LinkedIn

    February 6, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 13. Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave...

  • How to Build a Brilliant Brand on Social Media [Checklist]

    December 17, 2019

    Branded social is one of the most dynamic mediums in modern marketing. But it’s also one of the more challenging to master.  That’s...

  • What’s Trending: Stay Curious & Keep Reading

    December 9, 2019

    The most successful marketers are endlessly curious. We observe, ask questions, form hypotheses and test them. We’re committed to...

  • What’s Trending: Find Your Center & Regain Balance

    November 11, 2019

    Content marketing, influencer marketing, social media, SEO, paid search, PPC, CRO…  No, that’s not a new verse to “We Didn’t Start the...