Steve Kearns

Posts by Steve Kearns

  • The Content Marketer’s Programmatic Advertising Glossary

    February 21, 2017

    If you’re jumping into programmatic advertising—that is, turning over your digital ad buys to software—it’s time to learn your SSPs from your DMPs. Don’t worry—we’ve got you covered with this easy-breezy glossary about the programmatic world. Once you’ve got a good grasp of the language, be sure to learn how programmatic buying works on LinkedIn. First, here are...

  • Everything You Need to Know to Rock LinkedIn Sponsored Content

    January 24, 2017

    Our research shows that LinkedIn members are hungry for quality content. Over 467 million members create over 9 billion content impressions in the LinkedIn feed every week. Whether it informs, helps advance careers or even entertains—overwhelmingly, content is the reason LinkedIn members keep coming back. If your company is creating great content, your audience...

  • Use This Data-Driven Approach to Monitor LinkedIn Sponsored Content

    January 23, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. Every marketer wants to get as much return on their investment (ROI) as possible when advertising on LinkedIn. That’s why it’s essential to monitor your campaign, understand what’s working (and what’s not) and optimize your...

  • How LinkedIn Enables You to Test Different Pieces of...

    January 20, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Establishing a Bidding and Budgeting Strategy for Your...

    January 19, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Five Tips to Develop an Effective Targeting Strategy on...

    January 18, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...