When everyone flocks to the hottest club in town, the atmosphere takes on an exciting vibe. While it can be fun breaking out the moves with a crowd of fellow partiers, it can also feel a bit claustrophobic. Sometimes you want to break free and hog the spotlight! It can feel that way as a social media manager. The good news is that more of the people (in fact,...
Posts by Steve Kearns
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- Topics:
- Social Media Marketing
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Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave such big stakes to chance. Instead, borrow a page from the playbook of the LinkedIn Marketing Solutions team. It took strategic steps to ensure it...
- Topics:
- Social Media Marketing
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Storytelling is an essential way to connect with your target audience because most of our thinking takes place in the subconscious, where logic and reasoning make little impact. It’s a given then that your audience’s mindset dramatically influences how well your story connects and engages. Fortunately for you, professional audiences are in the right mindset on...
- Topics:
- Social Media Marketing
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As a social media manager, it's hard to find time to think, let alone time to strategize. How do you prioritize the channels and...
- Topics:
- Social Media Marketing
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As a social media manager, you're charged with big responsibilities: communicating authentically, being culturally relevant, and...
- Topics:
- Social Media Marketing
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Sometimes it feels like we’re swimming in alphabet soup in the business world. If you aren’t hip to all of the latest acronyms, people...
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- Proof: Marketing ROI