Steve Kearns

Posts by Steve Kearns

  • What’s Trending: B2B Marketing in 2019

    October 12, 2018

    The same thing can look a lot different depending on your perspective. For instance, Halloween is generally treated in America as a darkly themed holiday, symbolized by spooky stories and haunted houses. But in many cultures, the spirit of this occasion (pun intended) is more focused on celebrating the memories of those faithfully departed, rather than fearing...

  • #Celebrating1Million: How Our Team Grew Its LinkedIn Following by 10x in Just 2 Years

    October 9, 2018

    Today, October 9th, is a special day. Not just because it’s shaping up to be a warm, sunny Tuesday here in our San Francisco offices. Or because it happens to be the birthday of both Beatles legend John Lennon AND reality TV star Sharon Osbourne. (Though those are important, too!) But because today we reached a milestone we once thought nearly unattainable: 1...

  • What’s Trending: Following the B2B Lead

    October 5, 2018

    What’s the most important outcome a B2B marketing strategy can produce? Ask five members of an organization and you might get five different answers. But if you’re asking someone in sales, there’s a good chance it’ll be this: Leads. Qualified, actionable leads. Lead generation is on the minds of B2B marketers everywhere. It’s on ours too. Recently, we at...

  • Making the Most of Advertising Week 2018 on LinkedIn

    September 27, 2018

    Advertising Week is among the most momentous events of the year for marketers around the world. It’s where brands, publishers, and...

  • 15 Quotes to Inspire Purpose-Driven Marketing

    September 13, 2018

    The last few weeks in the marketing universe have been both exciting and contentious. Nike’s choice to select Colin Kaepernick as the...

  • #KidsExplainData

    How to Do B2B Marketing Right

    September 11, 2018

    Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no...