The same thing can look a lot different depending on your perspective. For instance, Halloween is generally treated in America as a darkly themed holiday, symbolized by spooky stories and haunted houses. But in many cultures, the spirit of this occasion (pun intended) is more focused on celebrating the memories of those faithfully departed, rather than fearing...
Posts by Steve Kearns
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- Topics:
- Marketing Trends
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Today, October 9th, is a special day. Not just because it’s shaping up to be a warm, sunny Tuesday here in our San Francisco offices. Or because it happens to be the birthday of both Beatles legend John Lennon AND reality TV star Sharon Osbourne. (Though those are important, too!) But because today we reached a milestone we once thought nearly unattainable: 1...
- Topics:
- LinkedIn B2B Marketing
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What’s the most important outcome a B2B marketing strategy can produce? Ask five members of an organization and you might get five different answers. But if you’re asking someone in sales, there’s a good chance it’ll be this: Leads. Qualified, actionable leads. Lead generation is on the minds of B2B marketers everywhere. It’s on ours too. Recently, we at...
- Topics:
- Marketing Trends
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Advertising Week is among the most momentous events of the year for marketers around the world. It’s where brands, publishers, and...
- Topics:
- Marketing Events
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The last few weeks in the marketing universe have been both exciting and contentious. Nike’s choice to select Colin Kaepernick as the...
- Topics:
- Marketing Events
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Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no...
- Topics:
- Tech Marketing,
- B2B Content Marketing