How can we be fearless in all of our professional pursuits? And what would we do differently if we knew we couldn’t fail? These are the questions on my mind after wrapping Marketo’s #MKTGnation Summit in San Francisco. Bringing together more than 6,000 marketing practitioners from across the globe, this year’s Summit challenged attendees to push the envelope to...
Posts by Steve Kearns
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One of our favorite annual events, Marketo’s Marketing Nation Summit, is set to go down in San Francisco this week. Celebrating the “Fearless Marketer,” this year’s gathering will hone in on some of the profession’s most buzzworthy frontiers, among them account-based marketing, transformative analytics, video and more. In addition to headlining keynote speakers...
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Native video has arrived on LinkedIn, and can now be incorporated into your Sponsored Content. Plenty of companies are already taking advantage. Are you ready to join them? The benefits of B2B video are unmistakable. It presents a differentiated way to stand out on business-oriented social media feeds, and data tells us that executives and decision-makers value...
- Topics:
- Video Marketing
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While it varies case-by-case, today’s B2B marketing departments generally focus on three objectives: Brand awareness Thought...
- Topics:
- Video Marketing
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Emotion has no place in decision-making, and certainly not in the B2B buying process. Or so some of us were taught. In their new book,...
- Topics:
- Marketing Book Worth a Look
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The discussion surrounding sales and marketing alignment isn’t new. At this point, you may wonder if it’s one of those trends that...
- Topics:
- LinkedIn B2B Marketing