Steve Kearns

Posts by Steve Kearns

  • Marketing Book Worth a Look: How to Wash a Chicken by Tim Calkins

    April 11, 2019

    It’s all in the presentation. This truism is recognized by people in every profession, from chefs to chauffeurs to … chicken washers? Early on in his new book, How to Wash a Chicken, author Tim Calkins explains the odd title: as an 8-year-old, he gave a presentation on that very subject for a school competition, and won top prize. The lessons from washing a...

  • Reach the Right Audience by Mastering Targeting on LinkedIn. This Guide Can Help.

    March 28, 2019

    Editor’s Note: This piece was co-authored by Steve Kearns and Johanna Kimura.  As a marketer, reaching the right people has never been easier. Advertising platforms now have more targeting facets than ever before to assist you in connecting with exactly the right individuals for your marketing messages.   But targeting can often be a complex process – how do you...

  • How Our Marketing Partners Leverage LinkedIn to Drive Innovation and Growth

    March 5, 2019

    We're always looking for ways to strengthen our relationships with members of the LinkedIn Marketing Partner Program. Throughout the year, we showcase our roadmap, explore technology-driven advancements, and discuss the successes and challenges our partners face with our partners — because we’re dedicated to fostering mutually beneficial partnerships to drive...

  • What’s Trending: Ideas to Inspire Your Content Marketing

    March 4, 2019

    Everything begins with an idea. Behind any successful content marketing campaign is an idea that set it in motion. This spark is...

  • Up the Odds of Achieving Your Social Media Goals with Paid ...

    February 7, 2019

    When everyone flocks to the hottest club in town, the atmosphere takes on an exciting vibe. While it can be fun breaking out the moves...

  • How to Grow Your Brand's Organic Following on LinkedIn

    February 6, 2019

    Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success...