Steve Kearns

Posts by Steve Kearns

  • What’s Trending: And the Award Goes to…

    October 7, 2019

    Fall is in the air, and you know what that means: It’s time for prestige movie season. After a summer of superheroes and exploding cars, it can be nice to settle in and watch a few future award-winners. Action movies and sci-fi epics have their place, of course, but there’s something satisfying about a down-to-earth movie with top-notch acting and writing....

  • What’s Trending: Set (and Hit) Your Objectives

    September 30, 2019

    Strategic marketing starts with a destination in mind. Setting your objectives is a way to hold your marketing accountable for specific results: This campaign should improve awareness, as evidenced by an increase in social media followers. Without clear objectives in mind, and a plan to meet those objectives, we’re just committing random acts of marketing....

  • What’s Trending: Make the Most Out of Mistakes

    September 23, 2019

    “That’s why pencils have erasers!” We’ve all heard this cliché in reference to making mistakes. The problem is that it’s not very practical. Writing with a pencil is in fact one of the very few instances where you can actually reverse a mistake and act like it never happened.  Mistakes are valuable precisely because we can’t erase them. When we own our missteps...

  • What’s Trending: The Wide World of Content Marketing

    September 2, 2019

    With Content Marketing World upon us this week, I find myself thinking about how fitting the event’s name is. Yes, the entirety of the...

  • What’s Trending: Are You Measuring What Matters Most?

    August 19, 2019

    Imagine you were trying to become more physically fit, and to measure your progress, you checked your height and your shoe size every...

  • The 8 Best Songs for Marketers to Wake Up to – As Chosen by...

    August 9, 2019

    Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often...