The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how niche, finding them isn’t always as easy as we’d like. A good targeting strategy goes a long way, but you also need the right tools and platform to effectively reach the right audience. LinkedIn Sponsored Content was designed with...

Though LinkedIn built its reputation as a platform for managing professional connections, it has also become a destination where professionals look to the world's foremost experts for thought leadership. And as a resource that empowers professionals to engage audiences via custom content, LinkedIn serves as a foundational element of many company and personal...

Most digital marketers can recall a time when their targeting strategy was about as good as throwing darts in the dark. Even when you hit the bullseye, you knew it wasn’t a reliable way to get results. When marketers aren’t sure how to target their campaigns, the confusion often boils down to a lack of understanding about the audience, a lack of targeting...