Steve Kearns

Posts by Steve Kearns

  • Using LinkedIn Sponsored Content

    5 Brands That Used Sponsored Content to Engage a New Audience

    June 28, 2017

    The world is a big place. That’s good news and bad news for marketers. While almost any audience can be found online, no matter how niche, finding them isn’t always as easy as we’d like. A good targeting strategy goes a long way, but you also need the right tools and platform to effectively reach the right audience. LinkedIn Sponsored Content was designed with...

  • CMO's Corner

    CMO’s Corner: 5 CMOs to Follow on LinkedIn

    June 27, 2017

    Though LinkedIn built its reputation as a platform for managing professional connections, it has also become a destination where professionals look to the world's foremost experts for thought leadership. And as a resource that empowers professionals to engage audiences via custom content, LinkedIn serves as a foundational element of many company and personal...

  • LinkedIn Targeting Cheat Sheets

    Get a Better Grade with LinkedIn Targeting Cheat Sheets

    June 15, 2017

    Most digital marketers can recall a time when their targeting strategy was about as good as throwing darts in the dark. Even when you hit the bullseye, you knew it wasn’t a reliable way to get results. When marketers aren’t sure how to target their campaigns, the confusion often boils down to a lack of understanding about the audience, a lack of targeting...

  • CMO’s Corner: How to Win Your Audience’s Favor in the...

    April 27, 2017

    Marketo’s 2017 Marketing Nation Summit came to a close yesterday. During the three-day long event, some of the industry’s most...

  • How 10 Marketers Added Teeth to Their Lead Generation...

    April 20, 2017

    As you and your colleagues sink your teeth into Proof Week, we thought you might want to get ahead by putting some teeth in your lead...

  • Top the B2B Charts: Compose an Always-On Marketing Strategy...

    April 12, 2017

    You could compose the world’s greatest symphony, but if it’s not heard by the right people—classical musicians, orchestra leaders, and...