Marketers have more data on hand than ever before. We can target, deliver, and measure impact in ways we wouldn’t have dreamed of just a decade ago. Of course, the flip side is that we’re now expected to measure our efforts in strict business terms. No one would have asked a marketer in the ‘60s to prove the effectiveness of their brand awareness campaign. No...

As marketers, we’re always looking for fresh insights about our audiences and our craft. Helpful stats can do wonders to inform our strategies and help us create content for the right people, at the right moments. But how can you stay up to date with the latest marketing data when it’s often buried in gated studies, TLDR PDFs or other cumbersome mediums? To help...

“Appointment viewing.” This phrase once represented the gold standard for television. Nowadays, we don’t hear it as much, because most shows are available on-demand through a streaming service like Netflix. But people will still go out of their way to set aside time for must-see content; for example, 13.6 million people tuned in for the original airing of the...