Steve Kearns

Posts by Steve Kearns

  • How 10 Marketers Added Teeth to Their Lead Generation Strategy

    April 20, 2017

    As you and your colleagues sink your teeth into Proof Week, we thought you might want to get ahead by putting some teeth in your lead generation strategy. In this post, we highlight marketers who did just that using LinkedIn Marketing Solutions. Read on for bite-sized success stories that show how 10 marketers propelled their lead generation to new levels....

  • Top the B2B Charts: Compose an Always-On Marketing Strategy Using LinkedIn [SlideShare]

    April 12, 2017

    You could compose the world’s greatest symphony, but if it’s not heard by the right people—classical musicians, orchestra leaders, and music critics—nobody will know about it. The same goes for your B2B content. Publishing isn’t enough. Finding, engaging, and converting the right people is more complex than ever, and crafting new ways to continually produce...

  • A Roadmap to Greater Content Marketing Success Using LinkedIn

    March 7, 2017

    Here are a pair of startling statistics pulled from the 2017 Content Marketing Institute report: Half of B2B marketers say their content marketing strategies aren’t working, and only 37% have documented their strategies. Perhaps most startling, though, is that these are still issues. CMI’s research has, for many years, shown a strong connection between...

  • The Content Marketer’s Programmatic Advertising Glossary

    February 21, 2017

    If you’re jumping into programmatic advertising—that is, turning over your digital ad buys to software—it’s time to learn your SSPs...

  • Everything You Need to Know to Rock LinkedIn Sponsored...

    January 24, 2017

    Our research shows that LinkedIn members are hungry for quality content. Over 467 million members create over 9 billion content...

  • Use This Data-Driven Approach to Monitor LinkedIn Sponsored...

    January 23, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...