Steve Kearns

Posts by Steve Kearns

  • What’s Trending: Are You Measuring What Matters Most?

    August 19, 2019

    Imagine you were trying to become more physically fit, and to measure your progress, you checked your height and your shoe size every week. You kept detailed logs of height and shoe size, noted fluctuations, tested new ways to affect those metrics. Odds are these measurements wouldn’t help you reach your goal. I’m sure you can think of a dozen more relevant...

  • The 8 Best Songs for Marketers to Wake Up to – As Chosen by You

    August 9, 2019

    Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often than not, marketers love and need music throughout their working day. You see, the right song can be the key to getting that to-do list ticked off. The right track can inspire that nugget of thought that turns into a great...

  • 5 Less-Than-Obvious LinkedIn Targeting Tactics to Start Using Today

    July 24, 2019

    Strategies are an ever-present talker in marketing circles, probably because there are so many to account for and consider.  We have our big honkin’ ones, like our corporate and general marketing strategies; our mostly ubiquitous ones, like content marketing, social media, search, and employee advocacy strategies; our situational ones, like tradeshow, guerrilla,...

  • The Insight Track with Shane Barker: Inspiring Examples of ...

    July 12, 2019

    Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay.  Strategist and...

  • ROI Metrics Acronyms

    ROI Acronyms that Marketers Need to Know in 2019

    Jan. 24, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn...

  • What’s Trending: Marketing Meets the Bottom Line

    June 10, 2019

    Marketers have more data on hand than ever before. We can target, deliver, and measure impact in ways we wouldn’t have dreamed of just...