Steve Kearns

Posts by Steve Kearns

  • What’s Trending: Find Your Center & Regain Balance

    November 11, 2019

    Content marketing, influencer marketing, social media, SEO, paid search, PPC, CRO…  No, that’s not a new verse to “We Didn’t Start the Fire.” it’s a partial list of all the tactics and specialties that marketers are expected to master. Not only do we need to keep each of these plates spinning, we need to understand how they integrate with each other in order to...

  • What’s Trending: Optimize & Expand Your Budget

    November 4, 2019

    Q4 is waning fast, and for many marketers, it’s time to contemplate budgeting. The lucky few have leftover budget to burn before the year is out, but most of us are focused on proving our effectiveness and making the case for larger budgets in 2020.  Of course, we’re all experts in doing more with less. But wouldn’t it be nice to do more with… well, more? This...

  • Marketing Book Worth a Look: Mean People Suck, by Michael Brenner

    October 25, 2019

    The title of Michael Brenner’s new book states a truth that we’ve all learned in our lives. One need not work 50 different jobs to recognize that mean people suck. But through his diverse professional journey, which has taken him from early-morning newspaper delivery boy to CEO, global keynote speaker, and best-selling author, Michael has developed a unique...

  • What’s Trending: And the Award Goes to…

    October 7, 2019

    Fall is in the air, and you know what that means: It’s time for prestige movie season. After a summer of superheroes and exploding...

  • What’s Trending: Set (and Hit) Your Objectives

    September 30, 2019

    Strategic marketing starts with a destination in mind. Setting your objectives is a way to hold your marketing accountable for...

  • What’s Trending: Make the Most Out of Mistakes

    September 23, 2019

    “That’s why pencils have erasers!” We’ve all heard this cliché in reference to making mistakes. The problem is that it’s not very...