Steve Kearns

Posts by Steve Kearns

  • Five Tips to Develop an Effective Targeting Strategy on LinkedIn

    January 18, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. As the world’s largest professional network, LinkedIn makes it easy for B2B marketers to leverage professional targeting to their advantage. That’s why 80% of B2B leads generated from social media come from LinkedIn. Here...

  • Expert Tips to Identify a Naming Structure for Your LinkedIn Sponsored Content Campaigns

    January 17, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. When developing your advertising strategy, be sure to keep in mind how you’ll be reporting and monitoring your ads over time. Creating a naming structure for your ad campaigns can be incredibly valuable to keep organized....

  • Six Steps to Implement Conversion Tracking in LinkedIn's Campaign Manager

    January 16, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. In order to understand the full value of your Sponsored Content, it’s important to actually see the data about who’s converting on what content. LinkedIn’s Insight Tag allows you to track conversions and see what audiences...

  • How to Create an A/B Testing Strategy for Your LinkedIn Ads

    January 13, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Selecting Compelling Assets for Your LinkedIn Sponsored...

    January 12, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • How to Build an Effective LinkedIn Editorial Calendar

    January 11, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content inspired by LinkedIn and...