Steve Kearns

Posts by Steve Kearns

  • B2B Video Marketing

    8 Inspiring B2B Video Marketing Campaigns That Played Beautifully

    February 6, 2018

    In early March, the 90th Academy Awards will recognize the top achievements in film from the past year. This annual celebration showcases excellence across a variety of categories and disciplines, serving as inspiration for the rest of the industry. Of course, with nearly a century’s worth of Oscars in the books, we all have a pretty good idea of what...

  • Inflight Magazine

    What Inflight Magazines Can Teach Us About Marketing

    January 31, 2018

    Author's Note: In the last quarter of 2017, I took 20 flights and flew more than 24,700 miles. Most trips were short hops up and down the California coast. Others were long, grueling hauls. Like, sit and write a blog post long. What you’re about to read is a product of the latter. I’m a sucker for possibilities. A slave to “what ifs,” if you will. That’s why I...

  • Marketing Talent

    CMO’s Corner: How to Attract and Retain the Best Marketing Talent

    January 22, 2018

    Editor’s Note: This is the first post in a video interview series exploring topics that chief marketers should be thinking about, including talent in marketing, employee advocacy and more. As we kick off 2018, many marketers (myself included) are bolstering campaign plans, building out strategy documents, setting benchmarks and redesigning workflows in hopes of...

  • CMO's Corner

    [CMO's Corner] How CMOs Can Proactively Ensure Longer-Term ...

    January 9, 2018

    For CMOs, the struggle is real. And well-documented. Within the last five years, we’ve come to understand that 80% of CEOs either don’...

  • Global Content Marketing: Home Alone No More

    Global Content Marketing: Home Alone No More

    December 28, 2017

    One unforeseen drawback of technology is that it prevents epic stories from happening. Take the movie Home Alone, for example. Then...

  • LinkedIn Sophisticated Marketer's Box Set

    Plan a Smarter LinkedIn Marketing Strategy in Eight Crazy...

    December 12, 2017

    It’s a tale as old as time. Alcoholic man finds himself in trouble with the law again. Man gets one last chance at redemption. Man...