Imagine you were trying to become more physically fit, and to measure your progress, you checked your height and your shoe size every week. You kept detailed logs of height and shoe size, noted fluctuations, tested new ways to affect those metrics. Odds are these measurements wouldn’t help you reach your goal. I’m sure you can think of a dozen more relevant...

Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often than not, marketers love and need music throughout their working day. You see, the right song can be the key to getting that to-do list ticked off. The right track can inspire that nugget of thought that turns into a great...

Strategies are an ever-present talker in marketing circles, probably because there are so many to account for and consider.  We have our big honkin’ ones, like our corporate and general marketing strategies; our mostly ubiquitous ones, like content marketing, social media, search, and employee advocacy strategies; our situational ones, like tradeshow, guerrilla,...