According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the following bold assertions: The sales funnel is gone Advertising is missing the mark Loyalty is a myth Engagement doesn’t matter These alarming revelations were the impetus for Mark’s new book, Marketing Rebellion: The Most Human Company Wins...
Posts by Steve Kearns
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- Topics:
- Marketing Books Worth a Look
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Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 11. Sometimes it feels like we’re swimming in alphabet soup in the business world. If you aren’t hip to all of the latest acronyms, people might as well be speaking in a foreign language when tossing around shorthand...
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- Proof: Marketing ROI
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Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 13. Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave...
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- Social Media Marketing
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Branded social is one of the most dynamic mediums in modern marketing. But it’s also one of the more challenging to master. That’s...
- Topics:
- Social Media Marketing
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The most successful marketers are endlessly curious. We observe, ask questions, form hypotheses and test them. We’re committed to...
- Topics:
- Marketing Trends
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Content marketing, influencer marketing, social media, SEO, paid search, PPC, CRO… No, that’s not a new verse to “We Didn’t Start the...
- Topics:
- Marketing Trends