Fall is in the air, and you know what that means: It’s time for prestige movie season. After a summer of superheroes and exploding cars, it can be nice to settle in and watch a few future award-winners. Action movies and sci-fi epics have their place, of course, but there’s something satisfying about a down-to-earth movie with top-notch acting and writing....
Posts by Steve Kearns
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- Topics:
- Marketing Trends
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Strategic marketing starts with a destination in mind. Setting your objectives is a way to hold your marketing accountable for specific results: This campaign should improve awareness, as evidenced by an increase in social media followers. Without clear objectives in mind, and a plan to meet those objectives, we’re just committing random acts of marketing....
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- Marketing Trends
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“That’s why pencils have erasers!” We’ve all heard this cliché in reference to making mistakes. The problem is that it’s not very practical. Writing with a pencil is in fact one of the very few instances where you can actually reverse a mistake and act like it never happened. Mistakes are valuable precisely because we can’t erase them. When we own our missteps...
- Topics:
- Marketing Trends
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With Content Marketing World upon us this week, I find myself thinking about how fitting the event’s name is. Yes, the entirety of the...
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- Marketing Trends
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Imagine you were trying to become more physically fit, and to measure your progress, you checked your height and your shoe size every...
- Topics:
- Marketing Trends
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Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often...
- Topics:
- B2B Content Marketing