Around the year 2000, back when cell phones were just starting to become mainstream, the technology still needed its users to cut it some slack. Dropped calls, spotty coverage, missing every third word – these were part of the experience. (“Can you hear me now?!”) One reason these bugs weren’t as big of a deal back then is because most cell phone users still had...

When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get — until you’re running marathons and steadily improving your finish time. It turns out, the key word in “best practice” isn’t “best.” It’s the practice that matters. Think of best practices as an invitation or a challenge, not a...

There’s nothing marketers do that they can’t do just a little bit better with measurement, experimentation, and optimization. The most successful marketers are constantly re-evaluating their tactics, refining their approaches, adjusting strategies — and then doing it all over again to get ever closer to perfection. I’ll go one step further: The most successful...