You asked for a more customizable feed, and earlier this year, LinkedIn gave it to you. The benefits of these changes aren’t limited to your user experience. They allow you to better manage your network, engage with prospects and clients, expand your professional knowledge, and build a better career for yourself. That’s a lot potential impact, and it underscores...

So you’re thinking about running an ad on LinkedIn. Good idea! The platform offers unsurpassed targeting tools and a professionally oriented audience, more than 500 million members strong.  But first, we need to gain a firm grasp of the different types of LinkedIn ads, and how they align with varying business objectives. With this information in hand, you will...

What does success look like? It’s easy enough to outline the attributes of a great ad on LinkedIn, but nothing paints a clearer picture than an actual example of a campaign that drove outstanding real-life results. Well, we aren’t going to give you an actual example. Instead, we’re going to give you 10 awesome LinkedIn ad examples. In each case, you will be able...