Marketo’s 2017 Marketing Nation Summit came to a close yesterday. During the three-day long event, some of the industry’s most influential voices descended upon San Francisco to network and share best practices around digital transformation, brand-building and more. This year’s theme focused on the realities that marketers face in the engagement economy, a space...
Posts by Steve Kearns
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As you and your colleagues sink your teeth into Proof Week, we thought you might want to get ahead by putting some teeth in your lead generation strategy. In this post, we highlight marketers who did just that using LinkedIn Marketing Solutions. Read on for bite-sized success stories that show how 10 marketers propelled their lead generation to new levels....
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You could compose the world’s greatest symphony, but if it’s not heard by the right people—classical musicians, orchestra leaders, and music critics—nobody will know about it. The same goes for your B2B content. Publishing isn’t enough. Finding, engaging, and converting the right people is more complex than ever, and crafting new ways to continually produce...
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Here are a pair of startling statistics pulled from the 2017 Content Marketing Institute report: Half of B2B marketers say their...
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If you’re jumping into programmatic advertising—that is, turning over your digital ad buys to software—it’s time to learn your SSPs...
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Our research shows that LinkedIn members are hungry for quality content. Over 467 million members create over 9 billion content...