As the Head of Social Media Marketing for LinkedIn Marketing Solutions, I’ve always argued that building a strong community online can drive real business impact. And while proving this impact isn’t always easy, we now have research to help you get there. Our team has uncovered that when LinkedIn Page Followers are exposed to both organic and paid content, they...
Posts by Steve Kearns
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- Topics:
- LinkedIn B2B Marketing
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Searching for a little marketing inspiration? Look no further. We’ve taken some of our favorite quotes — new and old — from some of the brightest creative minds out there. Each speaks an important truth about the world of marketing and business today. Make the most of your social scrolling and enjoy a combination of classic and contemporary pearls of wisdom to...
- Topics:
- B2B Marketing Influencers
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B2B buying isn’t purely transactional anymore — if it ever truly was. Buyers aren’t simply looking at fact sheets and comparing products, going with the best value for the money. There are similarly-priced, virtually identical competitors In every vertical, from SaaS BI to shipping logistics to bulk toilet paper for the office bathroom. The most successful B2B...
- Topics:
- Marketing Trends
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“If you consider your brand a resource or an anchor in your customer’s lives, you cannot abandon them. You must be present beyond the...
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Around the year 2000, back when cell phones were just starting to become mainstream, the technology still needed its users to cut it...
- Topics:
- LinkedIn B2B Marketing
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When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get —...
- Topics:
- Marketing Trends