Steve Kearns

Posts by Steve Kearns

  • Up the Odds of Achieving Your Social Media Goals with Paid Media

    February 7, 2019

    When everyone flocks to the hottest club in town, the atmosphere takes on an exciting vibe. While it can be fun breaking out the moves with a crowd of fellow partiers, it can also feel a bit claustrophobic. Sometimes you want to break free and hog the spotlight! It can feel that way as a social media manager. The good news is that more of the people (in fact,...

  • How to Grow Your Brand's Organic Following on LinkedIn

    February 6, 2019

    Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave such big stakes to chance. Instead, borrow a page from the playbook of the LinkedIn Marketing Solutions team. It took strategic steps to ensure it...

  • How to Tell Your Brand’s Story on LinkedIn

    February 5, 2019

    Storytelling is an essential way to connect with your target audience because most of our thinking takes place in the subconscious, where logic and reasoning make little impact. It’s a given then that your audience’s mindset dramatically influences how well your story connects and engages. Fortunately for you, professional audiences are in the right mindset on...

  • Why Social Media Managers Should Spend Time on LinkedIn

    February 4, 2019

    As a social media manager, it's hard to find time to think, let alone time to strategize. How do you prioritize the channels and...

  • Your Guide to Success As a Social Media Manager

    February 3, 2019

    As a social media manager, you're charged with big responsibilities: communicating authentically, being culturally relevant, and...

  • ROI Acronyms that Marketers Need to Know in 2019

    January 24, 2019

    Sometimes it feels like we’re swimming in alphabet soup in the business world. If you aren’t hip to all of the latest acronyms, people...