Steve Kearns

Posts by Steve Kearns

  • What’s Trending: Marketing Meets the Bottom Line

    June 10, 2019

    Marketers have more data on hand than ever before. We can target, deliver, and measure impact in ways we wouldn’t have dreamed of just a decade ago. Of course, the flip side is that we’re now expected to measure our efforts in strict business terms. No one would have asked a marketer in the ‘60s to prove the effectiveness of their brand awareness campaign. No...

  • LinkedIn Insights

    Introducing Our Research & Insights Series

    June 4, 2019

    As marketers, we’re always looking for fresh insights about our audiences and our craft. Helpful stats can do wonders to inform our strategies and help us create content for the right people, at the right moments. But how can you stay up to date with the latest marketing data when it’s often buried in gated studies, TLDR PDFs or other cumbersome mediums? To help...

  • What’s Trending: Webinar Workshop

    June 3, 2019

    “Appointment viewing.” This phrase once represented the gold standard for television. Nowadays, we don’t hear it as much, because most shows are available on-demand through a streaming service like Netflix. But people will still go out of their way to set aside time for must-see content; for example, 13.6 million people tuned in for the original airing of the...

  • What’s Trending: Rise of the Micro-Influencer

    May 27, 2019

    If your company is thinking big with influencer marketing, it might be best to think small when identifying candidates. As these...

  • What’s Trending: Put the “Purpose” in Content Repurposing

    May 20, 2019

    Summer is the season of repurposing. Pull the top down on that convertible and you’ve got a wide-open warm-weather ride. Turn those...

  • Marketing Book Worth a Look: How to Wash a Chicken by Tim...

    April 11, 2019

    It’s all in the presentation. This truism is recognized by people in every profession, from chefs to chauffeurs to … chicken washers?...