Steve Kearns

Posts by Steve Kearns

  • Female Professional Making List at Desk

    What’s Trending: Make the List

    September 7, 2020

    There’s an elegant simplicity to the simple to-do list. It may not be as sophisticated as a diary, as substantial as a manual, or as lofty as a philosophical treatise. But it does one thing well: It gives you straightforward instructions on what to do and in what order. In the era of peak content, where massive 5,000 word blogs stomp the earth, it can seem like...

  • What’s Trending: Who Tells Your (Brand’s) Story?

    August 31, 2020

    “Let me tell you what I wish I’d known, when I was young and dreamed of glory. You have no control who lives, who dies, who tells your story.” --George Washington, Hamilton In case you haven’t been watching Hamilton on repeat for the last two months, there is one moment I think all marketers should ponder. It happens when George Washington is cautioning young...

  • Woman sitting in front of computer and monitor smiling

    What’s Trending: Make B2B Content More Memorable

    August 24, 2020

    Have you noticed recently that the days are starting to blend together? It seems like last Friday was a month ago, but next Friday will be here before we blink twice. Part of what’s contributing to this phenomenon is the sameness of our days. There’s no night out at a movie, or seeing a concert, or taking a long vacation. Many of us aren’t even leaving the house...

  • Marketer working remotely as his baby plays

    What’s Trending: Renew Your Content Strategy Commitment

    August 17, 2020

    Content marketing always starts with the best of intentions. You do your research, develop a strategy, fill out an editorial calendar,...

  • man and woman talking

    Up the Odds of Achieving Your Social Media Goals with Paid ...

    August 14, 2020

    No doubt it's tough to reach the right audiences on social media. The good news is that more of the people (in fact, many of the world...

  • man and woman talking

    How to Grow Your Brand's Organic Following on LinkedIn

    August 13, 2020

    Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success...