Steve Kearns

Posts by Steve Kearns

  • What’s Trending: The Wide World of Content Marketing

    September 2, 2019

    With Content Marketing World upon us this week, I find myself thinking about how fitting the event’s name is. Yes, the entirety of the Huntington Convention Center in Cleveland will be overtaken by passionate practitioners on Tuesday, but more broadly, all of us marketers are living in a content marketing world. You can now basically use the term to describe any...

  • What’s Trending: Are You Measuring What Matters Most?

    August 19, 2019

    Imagine you were trying to become more physically fit, and to measure your progress, you checked your height and your shoe size every week. You kept detailed logs of height and shoe size, noted fluctuations, tested new ways to affect those metrics. Odds are these measurements wouldn’t help you reach your goal. I’m sure you can think of a dozen more relevant...

  • The 8 Best Songs for Marketers to Wake Up to – As Chosen by You

    August 9, 2019

    Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often than not, marketers love and need music throughout their working day. You see, the right song can be the key to getting that to-do list ticked off. The right track can inspire that nugget of thought that turns into a great...

  • 5 Less-Than-Obvious LinkedIn Targeting Tactics to Start...

    July 24, 2019

    Strategies are an ever-present talker in marketing circles, probably because there are so many to account for and consider.  We have...

  • The Insight Track with Shane Barker: Inspiring Examples of ...

    July 12, 2019

    Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay.  Strategist and...

  • ROI Metrics Acronyms

    ROI Acronyms that Marketers Need to Know in 2019

    Jan. 24, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn...