Steve Kearns

Posts by Steve Kearns

  • man and woman talking

    How to Grow Your Brand's Organic Following on LinkedIn

    August 13, 2020

    Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave such big stakes to chance. Instead, borrow a page from the playbook of the LinkedIn Marketing Solutions team. It took strategic steps to ensure it...

  • man and woman talking

    How to Tell Your Brand’s Story on LinkedIn

    August 12, 2020

    Storytelling is an essential way to connect with your target audience because most of our thinking takes place in the subconscious, where logic and reasoning make little impact. It’s a given then that your audience’s mindset dramatically influences how well your story connects and engages. Fortunately for you, professional audiences are in the right mindset on...

  • man and woman talking

    Why Social Media Managers Should Spend Time on LinkedIn

    August 11, 2020

    As a social media manager, it's hard to find time to think, let alone time to strategize. How do you prioritize the channels and messages that matter when your time is limited? And where can LinkedIn fit in your daily routine? If your goal is engaging professional audiences in context where they're in the mindset to do business, you should be considering the...

  • man and woman talking

    Your Guide to Success As a Social Media Manager

    August 10, 2020

    As a social media manager, you're charged with big responsibilities: communicating authentically, striking the right tone, and acting...

  • Woman at a desk with a tablet

    What’s Trending: Building Better B2B

    August 3, 2020

    By now, I hope all B2B marketers agree that B2B marketing should aim to be more empathetic, like B2C. We can be more emotional, like...

  • Woman working at desk at home with dog on her lap

    What’s Trending: Get Proactive With Planning

    July 20, 2020

    Suddenly, we’re halfway through the year. Even as individual days and weeks seem to stretch on forever, we’re well into Q3. The...