Steve Kearns

Posts by Steve Kearns

  • What’s Trending: Organize and Focus

    February 17, 2020

    The initial burst of enthusiasm from the New Year has run out. We don’t have any more major holidays for at least a month. Stores aren’t sure if it’s Easter season, St. Patrick’s season, or Discount Clearance Chocolate season. And for much of the U.S., the weather is gloomy and gray. In other words, the mid-February doldrums are here, and if you’re not careful,...

  • 14 Reasons LinkedIn Loves Marketers

    February 14, 2020

    It’s the time of year for sappy tributes and ample heart emojis. Regardless of how you feel about Valentine’s Day — genuine holiday or manufactured money grab — there’s no knocking its underlying purpose: showing love and appreciation for those who deserve it. In the spirit of the season, we got to thinking about how much our team values you, the marketers who...

  • B2B Campaign Spotlight: Gong.io Drives Engagement with Thoughtful Giveaway

    February 6, 2020

    At the beginning of the year, we highlighted seven of our favorite B2B marketing campaigns of 2019. To follow up, we’re diving deeper into several of these exemplary efforts with behind-the-scenes insight from the folks who brought them to life. Today, we’ll take a closer look at Gong.io, and the campaign that helped them spark massive social media engagement...

  • What’s Trending: Connect, Communicate, Collaborate

    February 3, 2020

    Until very recently, most businesses were organized in a siloed structure. Marketing, Sales, Customer Service, Procurement, IT — each...

  • ROI Metrics Acronyms

    ROI Acronyms that Marketers Need to Know in 2019

    January 24, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...

  • How to Grow Your Brand's Organic Following on LinkedIn

    February 6, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...